icic 2016: information flow and the commercialisation window

© E x t r a c t I n f o r m a t i o n L i m i t e d

Extract Information L imitedw w w. ex t r a c t i n f o . i n f o

Jane List, 13 th July 2016


Using information and IP for technology commercialisation

Jane ListExtract Information

ICIC, Heidelberg, 17 th October 2016

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Content

• Introductions

• IP and information during product development cycle

• PET innovation and markets

• IP, patent searching and market information gathering for business decision making

• Summary

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Extract Information Limited

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Search, Training , Consultancy

since 2013Blog: http://www.extractinfo.info/info-blog/

based in Cambridgeshireclients in: information industry; technology companies; legal IP firms; governmental organisations

www.extractinfo.info

extracting information; generating value

http://www.extractinfo.info/info-blog/

http://www.extractinfo.info/


Innovation, patents, information and protection

Concept Development

(TR 1-3)

Concept Development

(TR 1-3)

Prototype Development

(TR 4-5)

Prototype Development

(TR 4-5)

Product Development

(TR 6-8)

Product Development

(TR 6-8)

Market entry;manufacturing

(TR 8+)

Market entry;manufacturing

(TR 8+)

State of the Art;Prior Art

Landscaping

State of the Art;Prior Art

Landscaping

LandscapingFreedom to Operate

PatentabilityOpposition(s)

LandscapingFreedom to Operate

PatentabilityOpposition(s)

PatentabilityFreedom to Operate

MonitoringOpposition(s)

PatentabilityFreedom to Operate

MonitoringOpposition(s)

Patentability Monitoring

Patentability Monitoring

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Pri

ori

ty

filin

g

Pu

blic

atio

n

P0 P1Time in years

Dec

isio

n

P1.5

PC

T N

P

P2.5

Gra

nt(

s)

Fee

(s) Ex

pir

y

P20-21P3-7

Fee

(s)

Fee

(s)


PET recycling and innovations

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• Transparent• Lightweight• Barrier properties• Re-cycle-able• Safe

2014 market for bottled water grew by 8.4 % in US


Drinking water in Europe some figures

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Innovation in materials

• Invention is

– increase bio-degrade-ability of PET

– particularly in contact with salt water.

• What IPRs to protect its invention and secure market entry?

– Patent

– Know-how

– Tradename

– design

• How to enter the market?

– Review supply chain

– Value the invention / technology / potential product

– Partners

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IP and information disclosure

“I can’t talk to other companies about my invention unless I have an NDA in place”.

“I need to file a patent before I can talk to anyone about my invention”.

• Information • Understand risks of disclosure pre-filing and pre-publication• Identify opportunities through knowledge of markets and technologies

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state of the art review – pre R&D

• Caution: all results are not equal.• advertisers first• ‘interpreted’ results

− searcher’s usual behaviour− most likely based on all

• find industry associations (e.g. British Plastics Federation) for market data.

A: choose specific source – RAPRA• ‘The Future of Global Bioplastics to

2021’

B: find review articles to get overview• Frank Welle, Inst. Fraunhoefer

Institute for Process Engineering and Packaging IVV

create internal knowledgebase to gather data on partners,

competitors, value, supply chain, market entry

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State of the art review

• STM, patent, conference reports and product literature

– Patents not published for 18 months• Market information helps to understand the supply chain

– Key players• Industry organisations a good starting point

– http://www.cpme-pet.org/• Producer of bottled water

– Nestle, Dasani, Aquafina, Glaceau, Coca Cola, Evian• Materials suppliers

– Sidel, BP, Neo, Gruppo Mossi & Ghisolfi, NovaPET, Invista

• Construct strategies for the search– technologies – key players

• Continue to monitor

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http://www.cpme-pet.org/

© E x t r a c t I n f o r m a t i o n L i m i t e d 12

Scientific and technical information sources

subscriptions to journal needed

for full text

subscriptions to journal needed

for full text

aggregators provide access

to indexed content

aggregators provide access

to indexed content

© E x t r a c t I n f o r m a t i o n L i m i t e d 13

Patent information sources

full texttranslated

patent familyupdated regularlyquality controlled

securemultiple search options

tracking, monitoringindexing & classification

workflow

patseer


Information sources for other IPR searching

trademark designs copyright

Use unregistered trademark(s) to build early brand awareness

File patent before design.

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Prepare for pre-filing search (prior art / patentability)

Concept identification for the prior art search:

1) MB001 – and process for manufacture

2) PET (and synonyms )- polyethylene terephthalate, Poly(ethyl benzene-1,4-dicarboxylate), PET, PETE, Estar, klt40, Mylar Terom;Vituf;Amilar;Dowlex;fiberv;KLT40;Lavsan, Resin recycle code 1, CAS No: 25038-59-9, monomer structure search, and formulae search (C10H8O4)n:classifications: IPC = compositions based on POLYETHENE terephthalate C08L 67/02citations – original patent from 1941.

3) Bottle (and synonyms) – container, classifications: IPC= BOTTLE(S) B65D, blowing BOTTLE(S) from plastics or substances in a plastic state in general B29C 49/00

4) Prepared ‘bottle’ with new material (blow-molded)

5) Bio-degrade-ablilityCPC = Degradable polymer compositions C08L101/16

DO YOU WANT TO LIMIT TO WATER BOTTLES OR CONSIDER OTHER USAGES /

OTHER CONTAINERS?

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Using information for commercialisation of IP

Protecting your innovation and securing IPRs

Communicating to the market the essence of your innovation

• Prepare a patent application with reasonable disclosure, and broad enough claims

• Leads to strong search report• Positive communication

• potential investors• Partners• customers• create awareness

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Summary

By Heraclitus of Ephesus

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The End

Thank you for listening.

[email protected]

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Extract Information L imitedw w w. ex t r a c t i n f o . i n f o

Jane [email protected] 85302907538 660 193

ConsultancySearch

TrainingPatent Information

mailto:[email protected]

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