october 13-16, 2016 manila, philippines...50% of travel companies attribute direct bookings to...

50% of travel companies attribute direct bookings to social media (Media Bistro)

87% of travelers use the internet for most of their travel planning (Sprout Social)

TBEX ASIA October 13-16, 2016 Manila, Philippines

Where the TRAVEL INDUSTRY

& TRAVEL BLOGGERS Connect

Sponsorship Prospectus

ENGAGE THE INFLUENCERSFounded in 2008, TBEX is the world’s largest conference and networking event for online travel journalists and travel industry companies. TBEX Asia attracts 800+ delegates from across the globe and is simply the best opportunity for DMO’s, travel brands, PR firms and their clients to engage with the most influential travel bloggers and leading digital Content Creators.

This is your chance to: • Develop new business relationships with hundreds of

online influencers• Create organic content marketing opportunities• Tell your brand or destination story through blogs,

photos, video & social media• Reach targeted demographics for your inbound

marketing plan• Recruit top level bloggers to create content for

your brand

AustraliaAustriaBangkokBelgiumBelizeBrazilBulgariaCanadaChinaCyprusCzech RepublicDenmarkEnglandEgyptFinlandFranceGermanyGreeceHungaryIndiaIndonesiaIrelandIsrael Japan Jordan

ItalyLuxembourgMexicoMontenegroMoroccoNetherlandsNew ZealandNorwayPhilippinesPolandPortugalRepublic of KoreaRomania RussiaSlovakiaSouth AfricaSpainSwedenSwitzerlandThailandTrinidad & TobagoTurkeyUK United Arab Emirates USA

O C T O B E R 1 3 - 1 6 , 2 0 1 6 M a n i l a , P h i l i p p i n e sw w w . t b e x c o n . c o m

76%of people think companies lie in advertisement. New Media sources are rapidly risingin trust, up 75%*Edelman Trust Barometer Put simply, consumers trust bloggers more than they trust brand marketing. The world’s leading travel bloggers are waiting to meet youhere at TBEX.

Countries RepresentedBY TBEX ATTENDEES:

Get Results By meeting face-to-face with hundreds of bloggers and Content Creators, you’ll see immediate results and long-term benefits as these influencers deliver your message to millions of consumers - the targeted end-users that you want to reach.

Cost Efficient Our team can assist you in creating a custom sponsorship that works for your ultimate goal and ROI, while minding your budget.

New Markets Whether your company has a social media strategy in place or is just beginning to recognize this important marketing tactic, TBEX can assist in raising your profile immediately.

88% say blogs influence final travel choice

Travel Content Usage Survey 2013-Gary Bembridge


Age Range of Attendees’ Audience8% 50+

33% 20-29

43% 30-39

16% 40-49

Revenue of Attendees’ Blogs or Sites14%

Does Not Generate Revenue 3% $50,000- $500,000

33% $5,000 - $50,00050%

$5,000 or less

Niches of TBEX Attendee BloggersAdventureArts&CultureBackpackingBicyclingBudgetBusiness&TravelConsumer IssuesCouplesCruisingEco-TravelFood&WineFamily Friendly

65.00%65.00%30.00%50.00%35.00%45.00%7.00%65.00%30.00%30.00%55.00%80.00%

FlashpackingHikingHostellingLGBTLuxuryMature SeniorSoloSpa VacationsVoluntourismWalking ToursWeddings&HoneymoonWomen’s Travels

30.00%20.00%20.00%35.00%75.00%40.00%51.00%35.00%15.00%40.00%20.00%45.00% Gender Makeup of Attendees:

55% Female | 45% Male

Location of Attendees’ Audience23% Asia

42% North America

27% Europe

8% International


Connection to the Travel IndustryBlogger/Podcaster/WebTV/Video Creator

Traditional Journalist/Editor/Publisher

PR/Industry Professional

Travel Agent

Tour Operator

Hotel/Resort

74%

8%

5%3.5%

3%

2%

Type of New Media ProducedBlog

Social Network(Twitter, FB, Pinterest, etc)

WebTV or Internet Video

E-Books

Podcast

Online Forum

96%

87%

27%

25%

8%

7%

Monthly Audience of Attendees’ BlogsUp to 10,000

10,000 - 50,000

50,000 - 100,000

100,000 - 250,000

250,000 - 500,000

4 Million+

72%

17%

3%

4%

2%

2%

Purpose of Blog or SitePosition Author as an Industry Expert

Influence Opinion/PT Income

Genereate Indirect Revenue

Promote Travel Destination Product or Service

Genereate Direct Revenue w/Advertising

Promote Non-profit or Association

55%

35%

33%

32%

30%

8%


DetailsGLOBAL

$100,000 USD 3 category exclusive

DIAMOND $75,000 USD (exclusive)OR $25,000 (4 available)

PLATINUM $12,000 USD (15 available)

GOLD $7,500 USD

(20 available)

SILVER $3,500 USD

SPEED NETWORKING $2,500 USD

(limited space)

Logo Placement Sponsor table in Sponsor Showcase (over 2 days)Speed Networking (powered by BloggerBridge) Option to insert an item in attendee gift bag (qty 800)Industry Professional registration passes includedGuest posts on our blog (content subject to approval by TBEX)Featured sponsor article (50 word paragraph, link, logo, or photo)Logo recognition in TBEX eNewslettersSocial media mentionsSponsored Twitter partyRecognized from the podium

Option to offer attendees aside activity or sponsored coffee break/lunch/dinner*Subscription to BloggerBridgeOption to hold an officialgiveaway or contest*Host official TBEX party*Recognized in a joint pre-show press release

TBEX website, on-site signage, print material,

TBEX newsletters

✓

✓

✓

12

2 per month

2

all

10

✓start of each day’s

keynote, 1st session, & conclusion of last

session

2 activities

1 year

✓

✓✓


TBEX newsletters

✓

✓

✓

6

1 per month

2

all

6

✓start of each day’s

keynote & conclusion of last

session

1 activity

6 months

✓

✓


TBEX newsletters

✓

✓

✓

4

2

1

3

4

✓

1 activity

3 months

✓

TBEX website, on-site signage, print

material

✓

✓

✓

3

1

2

1 activity

2 months

✓

TBEX website

✓

✓

✓

2

1

✓

required purchase (Industry Pass)

TBEX attendees are prolificContent Creators with massive online reach.

Tap into the power of attendee conversations on a global scale! We will help you develop a custom sponsorship to make your brand stand out. Radian6 tracked conservatively more than 27,000 online posts resulting from the last TBEX event including: Tweets, Photos, Blogs, Facebook, Videos, Forums, News, etc. Posts came from across the globe including Spain, Taiwan, Thailand, UK, USA and more.

OVER 200 MILLION IMPRESSIONS WERE MADE!

“The money we spent for TBEX was by far the best marketing dollars we have spent so far! It went far beyond our expectations!” George KourelisSales & marketing manager Visit Meteora


• Silver Sponsor logo placement on the TBEX website, description and URL link displayed on tbexcon.com• Sponsor table in the Sponsor Showcase (Over 2 days)• Inclusion in ‘speed networking’ (powered by BloggerBridge) sessions between industry and bloggers• Two (2) attendee registrations (Industry Passes Total Value up to $1,400)• One (1) social media mention

CITY SPONSORSHIP$2,000 USD—(Local members/brands)

Benefits Include:

* Sponsor is responsible for all cost associated with optional events

• Speed Networking table for your company (over 1 day - 12 appointment appointments)• Access to appointment setting software (BloggerBridge) • Table top ID signage • Company logo, description and URL link displayed on tbexcon.com• One (1) Industry Professional registration pass

Speed Networking (1 Day) Speed Networking @ TBEX

New Business Relationships

Content Creators

Business & Brands

WHY DO BUSINESSES PARTICIPATE IN SPEED NETWORKING?

For Sponsors, PR & Industry: This is a one-stop opportunity to quickly locate Content Creators who have interests aligned with what you have to offer, and to meet those Content Creators who can help tell your story to the very people you are trying to reach.

$1,500.00


Speed Networking (2 Days) $2,500.00

• Speed Networking table for your company (over 2 days - 12 appointments per seat per day- max 24 appointments)• Access to appointment setting software (BloggerBridge) • Table top ID signage • Company logo, description and URL link displayed on tbexcon.com• One (1) Industry Professional registration pass

TBEX is the largest annual gathering of bloggers, writers and new media Content Creators in the travel and lifestyle sphere today. TBEX also attracts many of the world’s leading travel brands and DMO’s as sponsors who are eager to connect with the TBEX community of influencers. Previous and current sponsors include:


DMO’s around the world support TBEX events including: Athens Convention & Visitors Bureau, Australia, Baton Rouge, British Columbia, Canadian Tourism Commission, Cancun, Denver, Greek National Tourism Organization, Jordan Tourism Board, Macau Government Tourism Board, Montreal, Reno/Tahoe, Toronto, Thailand, Travel Alberta, and many more.

TBEX is owned by NMX Events, which also produces New Media Expo, the world’s largest social media exhibition and conference.

TBEX’s mission is to bring the media revolution to the travel industry. We teach bloggers how to improve their skills and become better story tellers, how to increase and engage with their audience and monetize their content. We also provide world class education to the travel industry featuring thought leaders and new media pioneers from both within and outside the travel industry. Lastly we provide a marketplace through our conferences and bloggerbridge.com software that allows the travel industry to connect with the right Content Creators to benefit their brands and destinations.

Want more information on how to become a sponsor?Go to TBEXCon.com/Or contact Patti Hosking [email protected]


International Sponsorship Opportunities

Add to your reach and influence with upcoming

TBEX events.

TBEX events are produced annually in North America, Europe, Asia, and

Internationally.

Contact us for sponsorship opportunities at upcoming events.

C O N T A C TP a t t i H o s k i n g

D i r e c t o r o f B u s i n e s s D e v e l o p m e n tp a t t i @ n m x e v e n t s . c o m

T: 8 5 8 . 3 0 9 . 4 7 4 7 x 1 0 0 1 D : 8 5 8 . 2 4 8 . 4 0 7 8 C : 8 5 8 . 6 0 2 . 8 5 4 1

october 13-16, 2016 manila, philippines...50% of travel companies attribute direct bookings to...

Documents