media bistro circus june 2009
DESCRIPTION
This is a presentation I gave at this year's Mediabistro Circus on Tuesday, June 2, 2009. The topic was Marketing Renaissance: The Age of the Consumer. My presentation was specifically on Digital Word of Mouth Marketing / Social Media Marketing.TRANSCRIPT
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LARRY WEINTRAUB
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WOM
#1
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fire
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SM Logos
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DON’T INTERRUPT
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Jack
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• LISTEN
• OBSERVE
• SHARE
• HELP
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WHY DO I CARE?
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Fredd
y
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PlacementsKey LearningsBuzz Metrics Search Equity SentimentShare of VoiceReachTraffic Views & EngagementsFeedback / Research
Measurement
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GOALS
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CUSTOMER
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