observations on experiential marketing by philip horvath, inos at #gimw
Post on 22-Oct-2014
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Observations on Experiential Marketing by Philip Horvath, INos (an international consultant on change management, leadership and marketing) at Great Indian Marketing Weekend, India held in June, 2014 in Gurgaon, India.TRANSCRIPT
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WHY EXPERIENTIAL MARKETINGby Philip Horvath, Inos?www.gimw.in
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SIGNAL TO NOISE RATIO
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MY BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRANDTHEIR
BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRANDTHEIR
BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRAND
THEIR BRANDTHEIR
BRAND
THEIR BRAND
THEIR BRAND
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The average American sees about 20,000-30,000 commercial messages PER DAY
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That’s a lot of
NOISE
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NO
ISE
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WE NO LONGER
REACT TO SYMMETRY
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MY BRAND
HOW DO YOU STAND OUT
AMIDST THE NOISE?
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startle & delight
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MY BRAND
startle
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delight
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startle & delight
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MY BRAND
EXPERIENTIAL MARKETING
CUTS THROUGH THE NOISE!