oakham research limited – 2011 |w: |t: 01384 353910 |m: 07922 001833 oakham research – october...

Oakham Research Limited – 2011 |w: www.oakhamresearch.com |T: 01384 353910 |M: 07922 001833 Oakham Research – October 2011

Making Professional Research Affordable

St John’s Church – Research Results

John Poole MBA, MMRS, MCIM, DipM

Managing Director - Oakham Research

November 2011

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http://www.oakhamresearch.com/



Heritage & Preservation

• 571 Respondents• Vast majority aware of the historic relevance

2

Yes81%

No 16%

Don't Know3%

A1 Would you say you were aware of the historic relevance of the St John’s Church building?





• Important to 76% of respondents (417)• Majority against major alteration (25% no changes)

3

0%10%20%30%40%50%60%

A2 Which of the following statements best ex-presses your general opinion regarding St John’s as

a historic building?





• Only 5% accept major external alteration (27)• Over a third do not accept any alteration to the

exterior4

Acceptab

le

Acceptab

le if c

hange

s are

as litt

le as

possible

Not acce

ptable

It would not m

atter

to me

Don't know

0%10%20%30%40%50%60%70%

A3 How would you feel if the exterior of the build-ing was altered?





• Only 16% accept major internal alteration (27)• Nearly two thirds (65%) accept minor changes to the

interior for modernisation5

Acceptab

le

Acceptab

le if c

hange

s are

as litt

le as

possible

Not acce

ptable

It would not m

atter

to me

Don't know

0%10%20%30%40%50%60%70%

A4 How would you feel if the INTERIOR of the building was altered?





• Only 10% accept complete removal of the pews (54)• Over 40% do not accept any pew removal• Over 40% accept the removal of some pews

6

Acceptable Acceptable to remove some of the pews

Not acceptable It would not matter to me

Don't know0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

A5 To be more specific, how would you feel if the pews were removed?





• Over 40% find this completely acceptable • 82% find it acceptable with minor changes• Less than 15% find it unacceptable

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Acceptable Acceptable if changes are as little as possible

Not acceptable It would not matter to me

Don't know0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

A5a It may be possible to have the pews made moveable on castors or sliders? Would you find

this…





• Over half of respondents find it acceptable• 92% find such alteration acceptable if there are no

major changes to the building8

56%36%

5%

1% 1%

A7 There is a large space underneath the church. It may be possible to develop this area to create extra useable room. This would involve

creating a stairwell for access.

AcceptableAcceptable if changes are as little as possibleNot acceptableIt would not matter to meDon't know




Local Passion for St John’s Church

9

Local Connections

“It is beautiful in its own right”

“our children were all christened there ”

“I am aware that several well-known people are

buried in the graveyard”

“Essential to preserve something of old Dudley.” “Some if my family live

locally to St Johns and were married there.”

“Centre of the Spiritual Life of ''Kate's Hill

area.”

“Once the building is gone so has part of the history of

Dudley”

“It is hugely exciting to see the church restored to its former grandeur”

“My whole family dating back 100 years plus have been baptised,

married and buried in the church yard it is VERY important to Kate’s Hill”

“I feel very strongly about keeping the Church exactly as it is but just to open it so

it can be used again ”




Use of the building

• Massive 97% would like to see St John’s Church restored and reopened (506)

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97%

2%

B1 Would you like to see St John’s Church building restored and re-opened to the public?

YesNoDon't Know




Use of the building

• Only sport (30%) fell below 70% appropriate• Religious and Families most popular (equal)

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Familie

s (Play

schem

es, outings

etc)

Care Se

rvices

(Day

care e

tc)

Socia

l Acti

vities

(Clubs & ev

ents)

& Arts

Educati

on & Tr

aining

Sport

Touris

m

Community Fa

cilities

& Commercial

Religio

us Other

0%

20%

40%

60%

80%

100%

B3 Which of the following activities do you consider appropriate for the church building?




Use of the buildingB3a Which of the following activities would you USE if it was available in the church building?

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Use of the building

• Only Odd Job Service (74%) fell below 80%

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Brownies

, Cubs, G

uides, Sc

outs

Church Gro

unds Main

tenan

ce

Adopt a Grav

e Sch

eme

Church Build

ing Clea

ning and M

ainten

ance

Local

Litter

Picking

Fundrai

sing f

or St Jo

hn’s Church

Building

Fundrai

sing f

or Other

Charities

Joint eve

nts with

other local

orgs (s

chools e

tc)

Visiting t

he Socia

lly Iso

lated

Widow an

d Widower

Group

Odd Job Se

rvice

0%20%40%60%80%

100%

B4 Which of the following volunteer groups do you consider appropriate for the church building?




Use of the building

• Nearly three quarters of respondents are more likely to use the facilities if it helps cover maintenance

14

70%

2%

28%

B5 Would you be more or less likely to use the facilities in the Church Building, if this contributes to the maintenance costs?

More LikelyLess LikelyDon't Know




Use of the building

• Nearly two thirds of respondents are more likely to use the facilities because it is a Church

15

60%

6%

33%

B6 Are you more likely or less likely to use the facilities in the building because it is a church?

More LikelyLess LikelyDon't Know




Use of the buildingB7 If the Church opened for an “activity you would use” on average, how much would you spend on each visit?

• Average spend indicated £6.38 per visit = £2,955• 1.5 visits per month = £4,432 per month = £53,190 P.A.

B9 How far would you travel to use a facility like this?

• 45% would travel less than 5 miles• 74% would travel less than 10 miles

• 36% Live within 5 miles of St John’s (183)• Over 50% did not provide a postcode Projected 70% live within 5 miles of St John’s

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WorshipC1 Do you think St John’s Church building should be re-opened for worship?

• 88% stated they thought it should be open for some worship

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020406080

100

C2 Do you think the building should be re-opened for?




Worship

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55%

16%

28%

C3a If St John’s Church building was re-opened, would you attend St John’s for Christian worship?

YesNo Don't Know

25%

7%

68%

C2a Which of the following ANGLICAN worship do you think the building should be reopened for?

TraditionalModernMixed

• 55% would use St John’s Church for worship (209)• 32% would attend once a week or more (123)• 37% currently worship in another church (140)• Over 100 other churches named – only 1 current St John’s Church• 33% attend another church because St John’s is closed




Monitoring Information• 86% White British, 4% Pakistani, 2% Indian, 6% Other• 40% Male, 60% Female

• 67% Church of England, 5% Catholic, 7% Other Christian, 8% None, 4% Muslim

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16 to 24 25 to 34 35 to 44 45 to 54 55 to 59 60 to 64 65 to 74 75 Plus0

5

10

15

20

25

30

D4 How old are you?




Potential User Survey

• 182 organisations included• Commercial, community groups, local gov’t and charity• 16 specific expressions of interest

• Office premises 2• Meeting rooms 2• Commercial / shop 1• Training courses 3• Sales seminars 1• Exhibitions / events 6• Community use 1

• Over 30 ‘soft expressions’ BUT would need• To see the premises before committing• Would shop around when needed

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Conclusions

• No mandate for major alteration to the interior or exterior• Compelling support for re-opening the building• Support for ‘Pews on wheels’ and ‘Undercroft’• Passionate local support for much loved building• High levels of support for a range of religious, cultural,

historical and social uses• Financial support to help pay for upkeep• Support is local and vocal• Compelling evidence for some worship in the building• Worship at St John’s would not adversely affect PCC• Demographics show a wide range of supporters

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Questions

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