oacac gen x
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X The Game Show
Generation
Jeff Kallay, Experience Evangelist
Parents
X Saves the World - The Game Show
"Keep On Movin"
X The Game Show
Generation
Jeff Kallay, Experience Evangelist
Parents
-Recap Boomers, Xers, and Millennials (American Generations)
-Play Generation X Pop Culture Multimedia Trivia Game Show
-Understanding the Generation X Parent-Your Questions and Observations
Manage the Expectations
Recap Boomers, Xers, andMillennials
(American Generations)
“In America, each generation is a new people.”Alec de Tocqueville, 1830
LifeCourse Associates www.lifecourse.com
4Number of books by Howe and Strauss
Generations, 13th Generation, The Fourth Turning and Millennials Rising
Howe and Strauss
23.4Average Number of Years of
American Generations
Howe and Strauss
14American Generations (18 New World)
Howe and Strauss
4Number of Generational Cycles and
Number of Generations Per Cycle
Name + Birth YearsAwakening + 1701-1723
Liberty + 1724-1741Republican + 1742-1766
Compromise + 1767-1791
Revolutionary Cycle
Name + Birth YearsTranscendental + 1792-1821
Gilded + 1822-1842Progressive + 1843-1859
Civil War Cycle
Name + Birth YearsMissionary + 1860-1882
Lost + 1883-1900G.I. + 1901-1924
Silent + 1925-1942
Great Power Cycle
Name + Birth YearsBoomer + 1943-1960
X + 1961-1981Millennials + 1982-2000/01
15th (Homeland?) + 2000/01-20??
Millennial Cycle
Howe and Strauss
4/24 Stage/2 Stroke Per Cycle
Name + Birth Years = Description Awakening + 1701-1723 = Idealist
Liberty + 1724-1741 = ReactiveRepublican + 1742-1766 = Civic
Compromise + 1767-1791 = Adaptive
Revolutionary Cycle
Name + Birth Years = DescriptionTranscendental + 1792-1821 = Idealist
Gilded + 1822-1842 = ReactiveProgressive + 1843-1859 = Adaptive
Civil War Cycle
Name + Birth Years = DescriptionMissionary + 1860-1882 = Idealist
Lost + 1883-1900 = ReactiveG.I. + 1901-1924 = Civic
Silent + 1925-1942 = Adaptive
Great Power Cycle
Name + Birth Years = DescriptionBoomer + 1943-1960 = Idealist
X + 1961-1981 = ReactiveMillennials + 1982-2000/01 = Civic
15th (Homeland?) + 2000/01-20?? = Adaptive
Millennial Cycle
Idealist birth CivicReactive birth Adaptive
Civic birth IdealistAdaptive birth Reactive
Repeat
4 Stage / 2 StrokeIdealist Reactive
CivicAdaptive
Rebels against the elder-built world and against the generation before it.
(Millennial>X)
Redirects society towards its own inclinations.
Each Generation
Is shaped by their surroundings and by the generations with which they interact.
While being born becomes history, and as they age they make history.
Each Generation
MillennialLargest, most wanted, most watched over, and most diverse generation in American history.
Howe and Strauss “Millennials Rising”
3.6Average birthrate of Millennials
(in millions)
Howe and Strauss “Millennials Rising”
$50kParents willing to pay for an ovum from an
attractive, high IQ, female at a top university
Howe and Strauss “Millennials Rising”
50%Increase in amount of stuff in weight in
average American homes vs. 20 years ago
US News and World Report, 2005
83%College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education, November 2007
35% are non-white (and Latino).
1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent.
Largest separation in wealth in American history.
About Millennials
Remember “Baby on Board” signs?
Celebrated by Hollywood: Three Men and Baby,Baby Boom, Mr. Mom, and Disney princesses.
Bike helmets, car seats, nanny cams, and more.
About Millennials
Raised by attached parents.“Helicopter Parents” or “Blackhawks”
Parents are “Best Friends” and co-purchasing.
Conservative. Or is the term Conventional?
About Millennials
X“A generation that can sneakily trump boomer
narcissism and millennial entitlement.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
Born 1961-1981.
Sandwiched between Boomers and Millennials.
Smaller Population = 46 million vs. 70+ million each for both Boomers and Millennials.
About Generation X
Born and raised as independent latch-key kids.Sexual Revolution, Watergate, Vietnam,
Gay Rights, High Divorce Rate, Recession and Woman’s Movement peppered their youth.
Demonized by Hollywood: Rosemary’s Baby, The Exorcist, Taxi Driver, Pretty Baby, and The Omen.
About Generation X
The last generation to care about the culture part of pop culture
So let’s review some Generation X pop culture...
About Generation X
Let’s Meet Our Contestants!
X The Game Show
Generation
Parents
Contestant #1Todd Pilipovich - Youngstown State University
Contestant #2Mandy Steiner - Capital Univesity
Contestant #3Greg Landis - University of Akron
Let’s Play Generation X Multimedia Trivia!
X The Game Show
Generation
Parents
RulesThree Ten Point Questions Each for a
Total of Thirty Points Possible (One = Photo, Video and Audio)
Audience, Fellow Contestant or Mobile Lifeline You Can Use Your Lifeline Once
Judge’s Decision is Final
Contestant #1 - Childhood
1969 - Children’s Television Workshop, Sesame Street
1969-1974 Brady Bunch (Season Five Opening Theme)
Contestant #2 - Childhood
Contestant #3 - Childhood
1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)
Contestant #2 - Youth
1981 - MTV Music Television
Contestant #3 - Youth
1984 - Lena’s 99 Red Ballons/99 Luftballons
Contestant #1 - Youth
1984-1992 - NBC’s The Cosby Show
Contestant #3 - Rising Adulthood
1989 and 1994 - Wynona Rider Movies (2004 Mean Girls)
1991 - Nirvana, Nevermind, Smells Like Teen Spirit
Contestant #1 - Rising Adulthood
Contestant #2 - Rising Adulthood
1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS
Tie-Breaker
1971 - Willy Wonka & The Chocolate Factory
Let’s Give Away Prizes!
X The Game Show
Generation
Parents
Understanding the Generation X Parent
X“A generation that can sneakily trump boomer
narcissism and millennial entitlement.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
Playing to win by half expecting to lose.
Accepting wide gaps between personal outcomes and sex roles.
Proud of their ability to cut through the hype.
About Generation X
Becoming cautious in family life and gradually mellowing in personality.
Dedicated to starting and maintaining stable families, something their Silent generation
parents did not.
About Generation X
Becoming cautious in family life and gradually mellowing in personality.
Dedicated to starting and maintaining stable families, something their Silent generation
parents did not.
About Generation X
Members include the founders of: GoogleeBay
AmazonMeet-upYouTube
But, in spite of this “first” creativity...
Generation X
...will be known as the “last” generation. The last; to produce and hold onto vinyl albums,
to remember TV dials that stopped at 13 channels,to express resistance to corporate servitude,
to produce “old-fashioned” movie stars, and to care about the culture part of pop culture.
Generation X
StealthGeneration X parents (vs. Boomer helicopter)
And, Generation X behavior
Howe and Strauss NACAC 2006 Pittsburgh and Jeff Gordiner, X Saves the World
They will question the valueof the “amenities” arms race and of attending college
“We’re equipped.
We’re wary enough to feel a connection to the past; we’re young enough to be wired; we’re snotty enough to
not settle for crap; we’re resourceful enough to endure our labors on the margins; we’re experienced enough to
know that change begins on the margins.
Beyond that, we’re all we got.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
The Generation X Duality:
Betrayed by social institutions in their youth.
Boomer envy. A study of contrasts.
Their second cohort millennials have vastly different social moments and history molding them.
Pragmatic.
To the point.Stealth in behavior.
Generation X Low Down
Recommended Reading
Download Session PDFwww.targetx.com>click “iThink Blog”>Presentation Slides
When It’s Time to Change - You’ve Got to Re-Arrange
Advice from the Brady Bunch, “Time to Change”
Jeff Kallay, Experience Evangelist
X The Game Show
Generation
Parents