o valor do uso de analytics para a internet das coisas … · analytics-internet-das-coisas author:...

Copyr i g ht © 2013, SAS Ins t i tu t e Inc . A l l r ights reser ve d .sas.com

SAS CUSTOMER

INTELLIGENCE FORUM

O VALOR DO USO DE ANALYTICS

PARA A INTERNET DAS COISAS :

O CLIENTE CONECTADO

Bruno Maia – Head of Cloud Analytics

http://www.sas.com/

http://www.sas.com/

Copyr i g ht © 2013, SAS Ins t i tu t e Inc . A l l r ights reser ve d .

Enquanto a transformação digital continua, os consumidores e suas ações estão cada vez mais

integradas em tempo real. A indústria, serviços e comércio estão cada vez mais pressionados para

se manter relevante.


THE IOT PROMISE

AnalyticsDATAB I G

IoT High Velocity

Complex

Large

New Business Models

Quality of Life

Early Warnings

Efficiencies

New

Value


THE IOT PROMISE

AnalyticsDATAB I G

IOT High Velocity

Complex

Large

New Business Models

Quality of Life

Early Warnings

Efficiencies

New

Value

Act

Understand ActSense


Company Confidential - For Internal Use Only

Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.

CORE CAPABILITIES REQUIRED

Transactions

Channel Interactions

Opinions/Sentiments

Listen/Filter/Trigger

Sense01First Party, Third Party

Online, Offline

Structured, Unstructured

Match, Merge, Purge

Analytics.

Understand02Outbound

Inbound/Real-time

Orchestrated Omni-

Channel

Act03

5


* 21M Active Customers, 50K TPS

Take ActionUnderstand

S1

S2

Listen

SO WHY DO IT?

• A real world example*

Real-time behavioral triggers Limited contextual data

Rules-driven next best offerReal-time deliveryPoorly-defined offer

Delayed behavioral triggers Broad contextual data

Analytics-driven next best offer

Delayed deliverySophisticated offer

Real-time behavioral triggers Broad contextual data

Personalized offer driven by real-time analytics

Real-time deliverySophisticated offer

5% Relevance Confidence Max. Take Rate

5%Relevance Confidence Max. Take Rate

24% Relevance Confidence Max. Take Rate

6

Incremental Revenue Increase €10M

Payback MONTHS

Take Rate 5x Business As Usual 24%


Connected CustomerConnected Car

Predict issues in the fleet before failures occur and

provide new value added services. SAS IoT

Analytics uses data vehicle sensors and

customer information to develop and deploy models that provide

proactive information leading to better customer service.

Connected Mobility

INTELLIGENCE FOR THE CONNECTED WORLD

Ensure uninterrupted service and passenger

safety. SAS IoT Analytics leverages data from

tracks and vehicles to predict potential issues

that compromise performance and safety,

and optimize maintenance schedules leading to safer, more

reliable service.

Provide your customers with the right content and offers in real time.

SAS IoT Analytics leverages data from set box devices to predict

customer preferences, in real time. The result is timely suggestions and

offers customers are more likely to accept.

Global

Telecommunications

Company

Connected Energy

Improving profitability and customer service

by leveraging data from smart meters, applying

SAS IoT Analytics, to more accurately predict

both short and long term demand.

Australian Utility


Connected Service

Improving service operations through

predictive maintenance. SAS IoT Analytics

provides manufacturers with new insights that

proactively identify equipment issues,

positively impacting customer satisfaction

and service profitability.

SAS IoT Analytics quickly detects and alerts of leaks and abnormal water

usage, providing the city and their citizens valuable information that help them use water more wisely.

Connected Cities

Global Healthcare

Manufacturer

Connected Factory

Identifies hidden patterns that predict

failures improving production yield and

product quality. SAS IoT Analytics leverages

equipment sensor and tag data to develop and

deploy early warning models.

INTELLIGENCE FOR THE CONNECTED WORLD

Connected Health

Improve patient care and drive better patient

outcomes. SAS IoTAnalytics allows health care organizations to leverage electronic

medical recorders with health sensors to

establish optimal care and monitor conditions

in real – time to minimize risks.


TRADITIONAL ANALYTICS LIFECYCLE

DeployETL

Data Data Storage

f

Access – Store - Analyze

CONNECTED

CUSTOMER


Deploy

CONNECTED

CUSTOMER

IOT ANALYTICS LIFECYCLESENSE – UNDERSTAND - ACT

ETL

Data Data Storage

Alerts / Reports/ Decisioning

Deplo

y

f

Data Streams Intelligent Filter / Transform

Streaming Model Execution




Start with the easiest scenarios

Check and integrate

available data

Integrate analytics and

channels incrementally

Deliver incremental value

and build the expansion case

Modular, Roadmap-driven Evolution

12




The right skills aren’t available




The right resources aren’t available




Some problems are seen as “too hard”




Projects take

too long to

deliver




Can’t make capital or headcount investments

o valor do uso de analytics para a internet das coisas … · analytics-internet-das-coisas author:...

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