nynow.com post market report
TRANSCRIPT
1
SU
MM
ER 2
02
1 MA
RK
ET REP
OR
TN
YN
OW
.CO
M
Post Market ReportSummer 2021
2
SU
MM
ER 2
02
1 MA
RK
ET REP
OR
TN
YN
OW
.CO
M
hold a buyer or owner title
74%
are looking for new products
90%
say attending NY NOW is extremely
important to their business
77%
are more likely to purchase a product for
their store having seen it at NY NOW
64%
Access to influential buyers with proven
purchasing authority 60% Brick + Mortar Retailer
12% Online Retailer
8% Interior Designer
4% Distributor
Top 5 business types in attendance
3
SU
MM
ER 2
02
1 MA
RK
ET REP
OR
TN
YN
OW
.CO
M
Top 20 product categories of interest
01 Decorative Accessories
02 Jewelry
03 Candles
04 Handmade/Craft
05 Tabletop
06 Holiday/Seasonal
07 Books/Publications/Media
08 Stationery/Publishing
09 Home Furnishings
10 Games/Puzzles/Toys
11 Sustainable Products
12 Children’s/Baby Items
13 Home Textiles
14 Furnishings & Fixtures
15 Clothing/Apparel
16 Fashion
17 Personal Care
18 Wellness
19 Kitchenware
20 Giftwrap & Accessories
Diversity of products
5
SU
MM
ER 2
02
1 MA
RK
ET REP
OR
TN
YN
OW
.CO
M 1 New York
2 New Jersey
3 Pennsylvania
4 Connecticut
5 Massachusetts
6 Florida
7 California
8 Maryland
9 Texas
10 Virginia
11 Illonois
12 North Carolina
13 Ohio
14 District of Columbia
15 Rhode Island
16 Georgia
17 Delaware
18 Michigan
19 Colorado
20 South Carolina
Top 20 states in attendance1800FLOWERS.COMA BIENTOTA MANO GALLERYA TEMPO NEW YORKA THOUSAND FACETSA UNO TRIBECAABC CARPET & HOMEABERSONSABODE HOME DESIGNADORNAERINAERO STUDIOSAEROPOSTALEALI WEISSALLY BALLY BEE LLCAMAZON.COMAMEN WARDY HOMEANNIE’S BLUE RIBBON GENERAL STOREANTHROPOLOGIEARCHIPELAGO AT HOMEARLENE AND ROBERTAARRAY HOMEASIA SOCIETYAUGUST DESIGNSAUGUSTA HOFFMAN STUDIOBARNES & NOBLEBARNES & NOBLE COLLEGEBD JEFFERIESBEAMS BED BATH & BEYONDBEJEWELEDBELKBELLINO FINE LINENSBEN’S GARDENBERGDORF GOODMANBETH DIANA SMITH INTERIOR DESIGNBLACKER AND KOOBY INCBLOOMINGDALESBLUECASHEW KITCHEN HOMESTEDBOBBYS DEPT STORESBONJOUR FETEBONNE NUITBOTANICABOYDSBUILT NYBURLINGTON STORES, INC.CABANA HOMECAMPCARNEGIE HALLCARRINGTON JEWELERSCATBIRDCELADON HOMECHELSEA MARKET BASKETSCITARELLACITIZEN SUPPLYCOLD SPRING GENERAL STORECOLLYERS MANSIONCOMING SOONCONGREGATION BETH SHALOMCOOPER-HEWITT NATIONAL DESIGNCOST PLUS WORLD MARKETCOTE A COASTCRAFT ALLIANCE CENTER OF ART + DESIGNCREDO HOMECUPCAKES AND CASHMERECURRENT HOMECURSIVE NEW YORKCW PENCIL ENTERPRISEDECO DINEDEIRFIUR HOMEDELPHINIUMDESIGN WITHIN REACHDIAMOND VAULTDIGS HOME & GARDENDROOZ + CO.E.A.T. GIFTS
Sample of USA attendeesEAST HAMPTON GARDENSEATALY NY LLCEDIT NYEGG NEW YORKEGGYEICHLERSELEMENTSEPERGNEETC EASTETHAN ALLENEVE BARIEXIT9 GIFT EMPORIUMFERGUSON PHILLIPSFISHERS HOME FIRNISHINGSFISHS EDDYFIVE BELOWFOLEY & COX INTERIORS, INC.FOOD52FORTUNOFFFORTY FIVE TENFOTOGRAFISKAFOUNDRY42FOXS SEATTLE FOXTROTFREE PEOPLEFRITZ PORTERFROSTED HOMEGABRIEL & CO.GALLERY OF METAL AND STONEGOOD NEIGHBOURGOODS FOR THE STUDYGORTECH INCGRACIOUS HOMEHAMILTON & ADAMSHAMILTON JEWELERSHAVENHILTON HOTELHIP CHICHIP-KIDHOAGLANDSHOMENATUREHOMESTYLESHOYPOLOI GALLERYHUDSON BEACH GLASS INC.HUDSON GRACEHUDSON GROUPIBIZA KIDZIKRAMINDIGO BOOKS USISETAN MITSUKOSHI LTD.ITOYA OF AMERICA, LTD.J PAUL GETTY TRUSTJASON FINE JEWELRYJAY STRONGWATERJAYSON HOMEJAZZ AT LINCOLN CENTERJCPENNEYJENNIFER MILLERJEWELS BY JOANNEJOAN SHEPPJO-ANN STORES, INCJOIE DE VIVREJUNG LEE NYKATE MALLER JEWELRYKATHY KUO DESIGNSKIRNA ZABETEKITH NYCKOHL’S DEPARTMENT STORESKOSMIMA FINE JEWELRYLA DENTELLIERELA DI DALAGOON LINENSLEIFLESTERSLILI AND LOOLOCKWOODLONDON JEWELERS
LOVE ADORNEDLUX BOND & GREENLUXE HOME M AND J DESIGNM&M DESIGN INTERNATIONALMACYSMAGNOLIA INSPIRING INTERIORSMAGNOLIA MARKETMAISON10MANGIA NYCMARDERSMATE GALLERYMCNALLY JACKSON BOOKSMECOX GARDENSMEDICI FINE STATIONERY & GIFTS INC.MERCHANTS OF ASIA INCMICHAELS STORES INCMIXOLOGYCOMODERN ANTHOLOGYMODERN STATEMOON + ARROWNADER S GALLERYNATURAL ALTERNATIVES CENTER FOR WELLNESSNBC UNIVERSALNEIMAN MARCUSNESTNEW ORLEANS MUSEUM OF ARTNEW TWISTNILUOCCASIONETTEOKOLD SOUL DECORONE KINGS LANEONLY HEARTSPALMERS MARKETPAPER LUXEPAPER SOURCEPAPERFOLIOPATINAPEARL RIVER MARTPERCH HOME INCPERGOLAPINEAPPLE ON MAINPINK CHICKENPINK OLIVEPIQPOOKIE AND SEBASTIANPOSMAN BOOKSPUCCIMANULIPURDY GIRLRAGEN JEWELERS REINHOLD JEWELERSREJUVENATIONRETAIL THERAPY RIFLE PAPER CO.RITUAL SHOPPEROOM SERVICEROSS STORES, INCRUBIN MUSEUM OF ARTRUE DU RIXRUE SAINT PAULSAGAMORE HOTELSAKSSAKS FIFTH AVENUE OFF 5THSCOTT & CO. FINE JEWELERSSCULLY & SCULLYSEDONI GALLERYSERENDIPITYSHOWFIELDSSNOWE HOMESOJOURNERSPENCER GIFTSSPRUCE DESIGN + DECORST. FRANKSTAPLES STARBUCKS COFFEE COMPANY
STELLA AND RUBYSTOWE KITCHEN BATH & LINENSTRAND BOOKSTORESUNDANCE CATALOG COMPANYSWOOZIESTAKASHIMAYATALBOTS INCTEN THOUSAND VILLAGESTERRAZZATESOROTHE ALLENTOWN ART MUSEUMTHE BALTIMORE MUSEUM OF ART SHOPTHE BARNES FOUNDATIONTHE BAZAAR PROJECTTHE BEEHIVE HOME & GIFTSTHE BOCA RATON MUSEUM OF ARTTHE BREAKERS HOTELTHE BROOKLYN MUSEUMTHE BROOKLYN ZOO THE CADE MUSEUM FOR CREATIVITY AND INVENTIONTHE CARNEGIE MUSEUMS OF PITTSBURGHTHE CUMMER MUSEUMTHE FOUR SEASONSTHE FRICK MUSEUMTHE GREENWICH HOTELTHE HIGH MUSEUM OF ARTTHE HIVETHE HOLOCAUST MUSEUMTHE INDIANA HISTORICAL SOCIETY INCTHE JEWELRY VAULTTHE MAD MUSEUM OF ARTS AND DESIGNTHE METROPOLITAN MUSEUM OF ARTTHE MUSEUM OF ART CHICAGOTHE MUSEUM OF ART FORT LAUDERDALE THE MUSEUM OF CONTEMPORARY ART CHICAGOTHE MUSEUM OF FINE ARTS BOSTONTHE MUSEUM OF FINE ARTS HOUSTONTHE MUSEUM OF LATIN AMERICAN ARTTHE MUSEUM OF MODERN ART (MOMA)THE NATIONAL GALLERY OF ARTTHE NATIONAL GEOGRAPHIC SOCIETYTHE NEW MUSEUMTHE NEW YORK HISTORICAL SOCIETYTHE NOGUCHI MUSEUMTHE PARRISH MUSEUMTHE PHILADELPHIA MUSEUM OF ARTTHE RICE MUSEUMTHE SANTA BARBARA MUSEUM OF ARTTHE SARASOTA ART MUSEUM THE WOLFSONIAN-FIUTHERAPYSTORES.COMTHOMASPAULTIFFANY & CO.TOWN & COUNTRY DESIGN STUDIOTWISTUGMONKUNCOMMON GOODSURBAN OUTFITTERSURBANICURBANSTEMSVELESKAVERISHOPVERVESHOP.COMWATSON KENNEDYWEIBI CONCEPT STOREWEST ELMWEST ELM KIDSXCEL BRANDSZAKKA JOYZITOMER
6
SU
MM
ER 2
02
1 MA
RK
ET REP
OR
TN
YN
OW
.CO
M
1 Canada
2 Mexico
3 Colombia
4 Dominican Republic
5 Guatemala
11 Panama
12 Venezuela
13 Taiwan
14 Germany
15 Hong Kong
6 Peru
7 Bermuda
8 Bahamas
9 El Salvador
10 Chile
16 Indonesia
17 Israel
18 Japan
19 South Africa
20 United Kingdom
Top 20 countries in attendance
InternationalAttendance
Sample of international buyers in attendance
AdornAlba Deco HomeAltelerieBlue SalonBoutique Marie DumasCabanaCasa MonietChristina Goldston JewelleryClaire De LuneCommonwealth Home
FashionsCrea Scrapbook and MoreCTF BM operations LTD.Ethos ActiveGrupo BiselKallalithKompulsion BoutiqueLapolar
Magic CastleMezzclaNava Zahavi LTDPanderetta BordadosPapineeReinhold JewelersSwish Flowers Inc.The Island Store
8
SU
MM
ER 2
02
1 MA
RK
ET REP
OR
TN
YN
OW
.CO
M
The NY NOW Buyer Program is curated by a group of experienced retail professionals who nurture relationships with domestic and global buyers. Our buyer pool is diverse and includes independent retail stores, chain and department stores, buying groups, and other essential influencers. We align their buying interest with a curation of innovative products to create a modern tradeshow that best reflects the dynamic retail economy of the new decade.
The result is a shopping environment where buyers can uncover what is fresh and new and ultimately inspire the customers in their stores.
NY NOWBuyer Program
A-ALPHA WEDDINGINVITATION CO.ABERSONSAMEN WARDY HOMEBEAMS CO LTDBETTERWORLDBONJOUR FETECABANAFOUND FOR THE HOMEHARMONY DESIGNSFURNITURE & INTERIORSHEART OF THE HOMEHUNDSON GRACE
Sample of notable participantsKANVAS BEAUTYLITTLE NOMADLOVE AND AESTHETICSMADE TRADEMICHELLE HARRISON DESIGNNADER’S GALLERYNEWTWISTOKPAPER LUXEPINEAPPLE ON MAINRED BOOT CONSULTINGSTANLEY KORSHAK
STIX & STONESSUNDANCE CATALOG COMPANYTABULA RASA ESSENTIALSTESOROTHE PAPER NERDURBANICUNCOMMON GOODSVERISHOPWENDY’S BROWN INT ARCHWEST ELMWILD THYME INC.
9
SU
MM
ER 2
02
1 MA
RK
ET REP
OR
TN
YN
OW
.CO
M
Broad media exposure
10
SU
MM
ER 2
02
1 MA
RK
ET REP
OR
TN
YN
OW
.CO
M
84.8kfollowers
28.5kfollowers
10.3kfollowers
Join the convo
11
SU
MM
ER 2
02
1 MA
RK
ET REP
OR
TN
YN
OW
.CO
M
Pre-show exhibitor marketing influences attendance significantly
Brand Spotlight Emails
Product Preview Emails
Social Media Marketing
Exhibitor Listing
Digital Market Ads
Direct Mail
of buyers say exhibitor pre-show marketing has a direct impact on their decision to attend NY NOW
68%
12
SU
MM
ER 2
02
1 MA
RK
ET REP
OR
TN
YN
OW
.CO
M
As a first time exhibitor at NY NOW, it was the perfect fit. It’s a beautifully curated show and our experience has been so beyond anything I could
have imagined. The buyers are here. They’re excited, they’re looking for new products and they’re here to
buy! We’re writing orders, we’re making new contacts and it has been an incredible experience. We are
ready to sign up for the Winter market!
Jennifer, Braid and Wood
Exhibitor Testimonial
NY NOW is the most important show for us to come to as buyers because it’s on the pulse of what’s happening now in the marketplace. It’s so relevant to
what the customers are looking for and gives us an awareness of what we are missing in our stores as well as helps us to expand our offerings. NY NOW offers a whole new vision of how we can innovate what retail
is for us now and in the future.
Natalie Hoy, Hoypoloi Galleries
Attendee Testimonial
13
SU
MM
ER 2
02
1 MA
RK
ET REP
OR
TN
YN
OW
.CO
M
Our digital companion to the in-person show provided brands extra exposure to
thousands of buyers looking to source the best products for their stores.
The NY NOW Digital Market is a 365-lead generation, visibility, and connection
platform that meets the year-round sourcing needs of buyers.
are more likely to purchase a product for
their store having seen it at NY NOW
64%
NY NOW Integrated in-person + Digital Market companion
Total Page Visits
558k+Buyer Booth Views Chats exchanged
178k+ 162k+
14
SU
MM
ER 2
02
1 MA
RK
ET REP
OR
TN
YN
OW
.CO
M
Our team
Awanda BoothSales Manager914 421 [email protected]
Zoe MaliszewskiSales Manager914 421 [email protected]
Michelle LosapioSales Manager914 421 [email protected]
Jake McCloskeyBusiness Developement Manager914 421 [email protected]
Stephanie GaspariSales Manager914 421 [email protected]
Madeline McKennaSales Representative914 421 [email protected]
Rebecca HarveySales Manager914 421 [email protected]
Desiree WeissgerberSales Representative914 421 [email protected]
Emma SmithVP, Sales914 421 [email protected]
Allison GarafaloSales Director914 421 3212 [email protected]
15
Save the Date!February 06-09, 2022
Javits Center NYC
follow us!