2016 post show report - the premier solar exhibition … · market: according to gtm research the...

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www.intersolar.us INTERSOLAR NORTH AMERICA ATTENDANCE LARGEST EVER! The exhibition mirrored the bustling activity in the U.S. solar industry and offered a platform for solar professionals to meet and discuss the latest trends and developments. Intersolar North America once again offered numerous workshops, presentations, and a top-notch conference addressing the relevant questions, most interesting innovations and latest forecasts. Spirits were high throughout the exhibition floor and attendee optimism was supported in part by reports that the U.S. solar market will install 14.5 gigawatts of new PV capacity in 2016, and by the extension of the federal Investment Tax Credit (ITC) through 2021. The co-location with ees North America points the way to a future growth market: According to GTM research the solar-plus-storage market will be worth $6 billion by 2021. 25 Years of Intersolar: In 2016 Intersolar celebrated its 25 th anniversary and thanks its exhibitors for their loyalty! Microgrid Study Release: Intersolar and CALSEIA have partnered with The Solar Foundation to publish a solar-plus-storage Labor Efficiency Micro-Study www.intersolar.us News & Press Solar Foundation Study White Paper Release: A free smart solar white paper was released at Intersolar/ees North America by GTM Research www.intersolar.us News & Press White Paper Champion of Change: Senate Pro Tem Kevin de León was honored with the Intersolar Champion of Change AWARD Powerhouse Pavilion: Innovative start-up companies presented their products and showed the latest IT trends and solutions Spot on Energy Storage: More than 100 exhibitors showed their energy storage products at Intersolar and the co-located ees North America Run for the Sun: More than 100 runners raced throughout downtown San Francisco as part of the Run for the Sun, a 5K race benefitting the California Solar Energy Industries Association (CALSEIA) | www.intersolar.us 2016 POST SHOW REPORT 2016 EVENT HIGHLIGHTS | SPACE 170,000 sq. ft. JOURNALISTS 120 VISITORS 18,426 EXHIBITORS 552 1 Intersolar and ees North America 1 1 1 1

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www.intersolar.us

INTERSOLAR NORTH AMERICA ATTENDANCE LARGEST EVER!

The exhibition mirrored the bustling activity in the U.S. solarindustry and offered a platform for solar professionals to meetand discuss the latest trends and developments. IntersolarNorth America once again offered numerous workshops,presentations, and a top-notch conference addressing therelevant questions, most interesting innovations and latestforecasts. Spirits were high throughout the exhibition floorand attendee optimism was supported in part by reports thatthe U.S. solar market will install 14.5 gigawatts of new PVcapacity in 2016, and by the extension of the federalInvestment Tax Credit (ITC) through 2021. The co-locationwith ees North America points the way to a future growthmarket: According to GTM research the solar-plus-storagemarket will be worth $6 billion by 2021.

25 Years of Intersolar: In 2016 Intersolar celebrated its 25th

anniversary and thanks its exhibitors for their loyalty! Microgrid Study Release: Intersolar and CALSEIA havepartnered with The Solar Foundation to publish a solar-plus-storage Labor Efficiency Micro-Study

www.intersolar.us News & Press Solar Foundation Study

White Paper Release: A free smart solar white paper wasreleased at Intersolar/ees North America by GTM Research

www.intersolar.us News & Press White Paper

Champion of Change: Senate Pro Tem Kevin de León washonored with the Intersolar Champion of Change AWARDPowerhouse Pavilion: Innovative start-up companies presentedtheir products and showed the latest IT trends and solutionsSpot on Energy Storage: More than 100 exhibitors showedtheir energy storage products at Intersolar and the co-locatedees North AmericaRun for the Sun: More than 100 runners raced throughoutdowntown San Francisco as part of the Run for the Sun, a 5K race benefitting the California Solar Energy IndustriesAssociation (CALSEIA)

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www.intersolar.us

2016 POST SHOW REPORT

2016 EVENT HIGHLIGHTS|

SPACE 170,000

sq. ft.

JOURNALISTS120

VISITORS18,426

EXHIBITORS552

1 Intersolar and ees North America

1 1 1 1

Intersolar North America | EXHIBITOR AND VISITOR PROFILE

EXHIBITION SNAPSHOT

The exhibition focused on the entire solar supply chain – fromadvances in cell technology to balance of system componentsas well as the practical applications of new technologies. “PVCells and Modules” represented the largest group with a shareof 38% of exhibitors followed by “Components, Mounting andTracking“ with 27% of exhibitors.

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Unmatched Exhibitor ValueIntersolar offers a wide range of free marketing and press servicesfor its exhibitors, actively supporting exhibitor success! Anoverwhelming majority of 90% stated they would recommendthe show to colleagues and business partners.

Intersolar Exhibitors Say…

Companies represented by exhibition area (in %)

Cells, Modules and Systems

Components, Mounting & Tracking

Solar Heating & Cooling

Balance of Systems

Manufacturing Equipment, Materials & Components

27

4

8

38

23

Source: Exhibitor Registration Data 2016

“This year we were pleased with the large influx of newcustomers stopping by our booth at Intersolar interested in ourall-in-one solar-plus-storage solution and the introduction ofour latest technology: adjustable controls to help our residentialcustomers make the most of their solar investment. As an

integral part of our exhibition calendar, the networking opportunities with bothmedia and customers that Intersolar offers has made it an invaluable asset toour business and a can’t miss opportunity.” Harumi McClure, ManagingDirector of Tabuchi Electric Company of America Limited

EXHIBIT AGAIN

97%Exhibitors would definitely or likely exhibit again

INTERNATIONALITY

24%Exhibitors were international representing23 different countries

“Intersolar North America was smartflower's first showcase tothe US PV industry – and it was very successful! During theevent we made important contacts with potential partners, endconsumers, analysts, media representatives and more. Theoverall outcome met our expectations very well.” Alexander

Swatek, Managing Partner of smartflower energy technology GmbH

“Our Intersolar North America booth was a huge success anda great complement to Beamreach Solar's unveiling atIntersolar Europe a couple weeks ago. We were warmlywelcomed by a tremendous crowd of Commercial & Industrialcustomers interested in our lightweight, easy-to-install solar

modules. Intersolar NA was a fantastic experience and well worth theinvestment.” Mark Kerstens, CEO of Beamreach Solar

“Intersolar provides SolarEdge with the opportunity to interactwith partners, prospects and customers in the heart of thelargest state market for PV in the United States. In one venue,we can train installers on the latest technology, share thelatest developments from our marketing team and enjoy

socializing in the beautiful city of San Francisco.” Mike Rogerson, MarketingDirector of SolarEdge Technologies

www.intersolar.us

VISITOR PROFILE AND FEEDBACK

Exhibitors Reach Target GroupsSolar professionals continue to flock to Intersolar in SanFrancisco each July, making the event the most well-attendedsolar event year after year in North America, in 2016 closingwith 18,426 verified visitors. Registration analysis showsIntersolar's B2B event attracts both downstream and upstreamsolar professionals from every segment of the industry. Toptarget groups mentioned by exhibitors were PV ProjectPlanners/EPC contractors and PV Installers!

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Visitors by RegionTop states for attendance were California, Texas, Arizona, NewYork, Colorado and New Jersey. 38% of visitors came fromabroad representing more than 80 countries, with the highestrepresentation from China, Germany, Canada, the Republic ofKorea and Mexico.

MOST-ATTENDED EVENT

18,426Visitors were verified in 2016

EXHIBITION VENUE

86%Visitors were pleased withthe venue – MosconeCenter in San Francisco

RECOMMENDED

93%Visitors would recommend the event tocolleagues and businesspartners

INFLUENCIAL BUYERS

73%Visitors had influence in buying decisions

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Source: Visitor Registration Data 20161 Attendees may self select multiple business activities

Top 20 Attendee Groups by Business Activities1

PV Installer & Integrator 32%

PV Project Developer & Planner, EPC 29%

PV Cells & Module Manufacturer 20%

Energy Consulting 17%

PV Distributor 15%

ees Installer & Integrator 15%

PV Equipment & Material Manufacturer 15%

ees Project Developer & Planner, EPC 13%

PV Component Manufacturer 12%

ees Energy Storage Manufacturer 10%

PV Systems Technology Manufacturer 10%

Research & Development 10%

Investment Company/Financial Consulting 10%

Provider for Smart Home/Smart Building Solutions 10%

Provider for Information & 8%Communications Technology, Software

ees Distributor 8%

Smart Grid Technology Provider, 7%Grid Management Company

Electricity Trading & Marketing Company 7%

Architecture Company/Building Integration 6%

Solar Heating and Cooling Installer & Integrator 6%

www.intersolar.us

INTERSOLAR CONFERENCE 2016

Intersolar’s North America Conference addressed the mostimportant industry issues as 99% of the delegates stated theirreason for participating the conference has been fulfilled.Supported by a 28-member strong conference committee, theconference program covered a wide range of subjects stretchingfrom PV technologies, electrical energy storage, financing andasset management to smart renewable energy.

| MEDIA ROUND-UP 2016

The 2016 Intersolar and ees North America exhibition andconference brought together media from around the world toreport on the latest solar and energy storage technologies. The120 journalists on-site at the show included representatives fromtrade, top-tier business and local publications, and produced morethan 250 articles covering Intersolar and ees North America.

Top MediaBloomberg NewsEnergy Storage JournalForbesFortune MagazineGreentech MediaNorth American Clean EnergyPV Magazine

PV Solar ReportPV TechSolar Industry MagazineSolar Novus TodaySolar Power WorldSun & Wind EnergyWall Street Journal

Conference Key Facts1,500 Conference Delegates210 Speakers39 Conference Sessions

23 Workshops28 Conference Committee Members

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TOP 5 Conference Sessions

1 Financing: Residential and C&I Developer Focus: What´s Working? Who´s Winning?

2 Financing: Investors Focus: What´s In, What´s Out?

3 Global PV Markets: A Sustained Boom across North-America?

4 Smart Energy Asset Management: From Project After-Thought to Billion Dollar Industry

5 Net Metering Present and Future

SATISFIED ATTENDEES

99%of attendees felt that theconference fulfilled theirreason for attending

RECOMMENDATION

98%of attendees would definitely or likely recommend the conference to others

From the Media:“At the ninth annual Intersolar conference in San Francisco thisweek, hundreds of small and large solar players hawked newtechnologies – from software to factory tools to robot cleaningsystems – that could help lower the costs of building, operating,and maintaining solar panel systems.” – Fortune

“The Intersolar North America 2016 show in San Francisco thisweek has had a 10 percent increase in demand for show floorspace, as optimism in the industry grows.” – PV Magazine

“The energy at the conference was strong. Maybe that’s becausedespite the battles that solar has faced and will continue to face,solar is here to stay.” – PV Solar Report

“With around 18,000 visitors and 550 exhibitors Intersolar NorthAmerica closed its door Thursday afternoon in San Francisco. Thehot topic was solar plus storage, but especially in the residentialsector economic viability is still lacking.” – Sun & Wind Energy

co-located with