nxray_global presentation sept 2012
TRANSCRIPT
Private & Confidential
When You Surf – We Test
Private & Confidential
Swiss Mobility Solutions is a provider of systems and services for
measuring and monitoring the “Quality” of mobile broadband.
The Company was founded in February 2009
Offices in Switzerland (HQ office), Spain (R&D Center and Operation),
Chile (Operation) and sales offices in Italy, Portugal, Colombia
Today 32 people, whereas 23 in R&D
SMS management have over 23 years of experience in
telecommunications.
NxRay- Your Partner for Mobile Brodband testing
Private & Confidential
NxRay is a tool for....
QoE Quality
of Experience
QoS Quality
of Service
• Drive testing • Static service monitoring h24 • Evaluation of Network performance • Measure the network in the most important points
• Gran scale distribution • Passive monitoring & Active testing using subscribers’ devices • True subscribers perception of entire network • Measure where your customers are
Customer Satisfaction
NxRay architecture for QoE & QoS
NxClient
NxWire iXRay
NxDroid
NxBerry
NxWeb NxMirror
NxServer
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Let’s talk of our
QoE concept
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SW application for subscribers’ devices (Smartphones, USB modems)
running in back ground for passive monitoring
SW applications for Smartphone to interactive with the subscribers for
active testing using:
Speed tests (Throughput and Latency network)
Customers Feedback (Major events as drop calls, low throughput, echo
in call)
Utilities for final subscribers (map coverage, events, etc…)
How we design the Quality of Experience?
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Help you to better understand your subscribers and to assure customer
satisfaction
Quality of Experience monitoring using real live traffic (no HW costs)
Testing the same services and applications at the same locations of end-
users
Monitoring “thousands” of clients
Cross departments utilization
Passive Monitoring from subscribers – benefits
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Wireless operator can have its own SW application for speed tests,
customer feedback and receive the log file results directly in NxServer
Subscribers will run speed tests where they are using own smartphones
Customer feedback helps to know where and which problems the
subscribers have
Interaction with the final subscribers (any passive probes can have this
“feeling”)
Active Testing from subscribers – Benefits
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NxClient
NxDroid
NxBerry
NxWeb
NxMirror
NxServer
NxRay for passive QoE
Today available for Android, Black Berry and USB modems
Multi technology support
Supports a wide range of commercial USB Modems and smartphones
Logging of most important network radio trace parameters
Easy and quick installation
Minimum Log file size and deleted after successful upload
Non Intrusive SW application
No privacy issues
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NxDroid
IXRay
NxWeb
NxMirror
NxServer
NxRay for active QoE
GUI available for Android and iPhone
Multi technology support
Supports a wide range of commercial devices
Application customized with the same look & fell of wireless operator
Ready for Google Play and Apple Store
Feeling with the end users
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Example of NxDroid integration with
wireless operator application
(passive & active)
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Check your RADIO coverage
Test your network PERFORMANCE
Tell me your FEEDBACK
Who’s CONSUMING my battery phone?
NxDroid for QoE
With the passive module in BACKGROUND
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NxDroid customized for WIND Italy
...... AND with NxDroid Passive in background
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IMSI/Hash
MCC, MNC, LAC, Cell ID
Connection Type
Technology (Data Bearer)
RxLev/RSCP
No Service/Retrieve Service
PDP Drop
PDP Fail
PDP fail and drop causes
User DL/UL Throughput (Active & Passive)
Position
Call Events and Statistics
Traffic per process
RAM/CPU consumption
APN
Time in Wi-Fi
Latency
Customer Feedback
NxDroid logged parameters and events
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Example of NxClient integration with
wireless operator application
(passive & active)
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TI changed NxClient in “TIM Internet Checkup”
Invitation to download
Marketing message
Terms and Conditions
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On line Reporting
Administration and Management devices
Powerful Filtering
Export Functionality and Mapping
Troubleshooting
Customer Care Expert cockpit
NxWeb – Powerful Web reporting tool
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GSM / EDGE Radio Quality
UMTS Radio Quality
Donwload Application Throughput
Upload Application Throughput
Call Statistics
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Map visualization of QoE events from passive monitoring:
Dropped Calls
Failed Calls
PDP Drop
No Service/Retrieved area
.... and from “USER FEEDBACK” module
Different coverage squares and zoom levels
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Customize
colours and
thresholds
Select
calculation
method,
averaging dBms
or linear values
Coverage map as perceived by your customers
Filters by timestamp, operator, technology and samples volume
Method calculation, thresholds and colors customizable
Both passive and active heatmaps are supported
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Map Stats Module Learn the indication per LAC/BTS/Cells based on the subscribers QoE
Low CQI distribution in this cell
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Wireless operators report an thousands of yearly calls to the customer care
department with high amount of mobile broadband complaints and churn related to
the network experience.
According to El Mundo newspaper in Spain, Spanish consumers would save 5,2
billion with a simple wireless services provider change. Fierce competition and
consumer’s awareness on potentially better tariffs represent a challenge to
overcome.
Mobile broadband researches have revealed that 84% percent of mobile broadband
users in the UK have experienced network issues. Further to this, 62% of
participant consumers are ready and willing to pay for a higher quality of
experience.
Your customer is the most important asset
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End Users problems
Most common problems
Configuration
Inability to be connected
Low Throughput
Break of Connection/Stability
Most common causes
Network: Radio Layer, Throughput,
IP Layers
Device: Device Type, Firmware,
Configuration
PC/Laptop: Operating System, CPU
& RAM, Anti Virus, Browser
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Our Customer Care Expert work flow
Customer Calls Helpdesk
Customer Care goes to NxRay Server Device List and Filters for one IMSI
View List of Data Sessions for that IMSI
Check Customer Care Cockpit for easy to read results
Invite end user to perform a connectivity test or a one button
test
Provide Answer and Solution
to Customer
Send Problem to 2nd Line
Support with all information
helping customer care departments with NxRay
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Invite end users to download NxClient from the WEB site
Tigo Colombia uses NxClient also to “help” Customer Care people
Or embed NxClient file as a component of the dashboard installation
NxClient is automatically configured upon first dashboard installation
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High 2G technology usage is due to a wrong subscriber setting: Connection
Type is GPRS only, automatically detected by CCE. The “Tech Usage” traffic
lights in red indicate that there is at least 90% of 2G usage
The network may be performing correctly, whereas device/system settings can
negatively affect to the end user…A CEM based strategy requires not being blind
on this!
CCE Example
Use of the unique “one
button” and connectivity
tests to rapidly solve
problems
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Static Monitoring
Drive Testing
Our probes for
Quality of Service
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NxClient NxDroid
iXRay
NxWeb
NxMirror
NxServer
NxRay for QoS
Today available for Android, iPhone, USB modems and ADSL
modems
Highly cost effective and flexible probes solution
Economical upgrade capabilities
Logging of most important network radio trace parameters
Relies on the NxServer infrastructure with no need of additional HW
or SW components
NxWire
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NxClient and NxDroid active testing
Ping, FTP DL, FTP UL, HTTP Browser, HTTP Put, HTTP Get
Full Layer 3 decoding and logging
IP trace pcap file creation
Sequential mobile broadband benchmarking
Unattended Probe
Active testing product aimed for engineering use
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NxDroid Engineer module
BTS cells position and orientation
KPI selection and evolution time value
Real time drive testing results
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iXRay plus
Collection of Application Throughput, location and test related KPIs
Data Collection based on Active Measurements
FTP DL, FTP UL, Ping, HTTP Put, HTTP Get, Web Browsing
logging of the following Radio parameters: Cell ID, PSC, RSCP, RxLev,
Ec/Io, UARFCN, Data Technology
Active testing product aimed for engineering use
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NxWire for fixed broadband
Supports both manual and remote test scheduling
Support of Ping, FTP DL, FTP UL, HTTP Put, HTTP Get, Web Browsing
and Full Working Order tasks
Logging of IP Trace, IP.pcap file
Useful for general fixed broadband active testing (Ethernet, Wi-Fi, DSL
modems, etc)
Active testing product aimed for engineering use
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Roadmap
Release 3.1 (November)
QoE:
NxBerry enhancements for passive monitoring
NxDroid client - new “coverage map”
NxDroid plus for Ad-hoc passive monitoring
QoS
NxClient LTE active testing full Layer 3 decoding
NxDroid client – Layer 3 and IP Pcap file collection
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STC Use Case
Platform Active
Probe
Customer Experience Management System
Passive Probe GEO-location
STC requires SMS’ NxRay to complement probes and
geo-location information for a full QoE monitoring
NxRay provides device, system KPIs for a complete
E2E picture
NxRay CCE will be used for proactive problem solving
and troubleshooting
NxRay is a vehicle to improve STC’s Marketing Brand
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Highly Competitive & Successful
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My contact details:
email: [email protected]
phone: +39 335 7570948
www.swissmobilitysolutions.com
Private & Confidential
Benefits
Private & Confidential
Up to 25% reduction in regular drive testing
5% to 15% reduction in optimization cost per tower
10% to 30% reduction in Call Duration of Tier 1 Calls which are Network
and Device related
2% to 10% reduction in total churners