nw technologies social market
DESCRIPTION
TRANSCRIPT
NorthwesternTechnologies
Social Media Marketing or Bust
2
Today’s Agenda
Social Media NetworkingEmerging Trends & OpportunitiesRecommendationOpen Forum
3
Social Media Networking
What is Social Media / Social Networking?
Who joins or signs up for these sites?
4
Why Join Social Media Sites?
5
Trends & Opportunities
Technological Trends : Enhanced Wireless Technology resulting in
an increase in the number of tablet and Smartphone users
Image by Statista
6
Trends & Opportunities
Time Spent in Social Media Sites has increased
7
Trends & Opportunities
Marketing Trends Traditional Marketing is starting to
diminish Marketing strategies are starting to
focus on users of wireless devices Internet marketing has evolved to
content marketing Business-to-Business (B2B)
marketers show confidence in Social Media
8
Trends & Opportunities
Mobile Commerce is on the rise
9
Recommendation
Social Media Networking sites simply can no longer be ignored.
Because of the steady increase in popular support for mobile devices, social media and online purchases, we should begin concentrating our marketing efforts in Social Media.
10
Our Target Market
11
Works Cited
Blunt, Kenyon. "Top Ten Marketing Trends for 2012." Business 2 Community. Business 2 Community, 1 Jan. 2012. Web. 17 June 2012.
Cole, Devin. "6 Digital Marketing Trends to Watch in 2012." Boston.com. NY Times Co., 10 Jan. 2012. Web. 14 June 2012.
"Forecast - Smartphone Users in the U.S. 2010-2016." Statista. Statista, n.d. Web. 14 June 2012.
Hahn, Andreas M. "Motivations for Using Social Networking Sites in 2011."Andreas M. Hahn Blog. Andreas M. Hahn, 16 Nov. 2011. Web. 17 June 2012
Lake, Laura. "Marketing Methods and Trends - What's New for 2012?" About.com Marketing. About.com, n.d. Web. 14 June 2012.
12
Works Cited
"LinkedIn Top Social Site in Corporate America." MarketingProfs. Marketing Profs. LLC, 24 May 2010. Web. 17 June 2012.
"Measuring the Digital World." ComScore. ComScore Inc., n.d. Web. 16 June 2012.
Mershon, Phil. "How B2B Marketers Use Social Media: New Research." Social Media Examiner. Social Media Examiner, 24 Apr. 2012. Web. 17 June 2012.
"Technology Trends 2012." WiFiNotes. Web Tech., n.d. Web. 15 June 2012.
"What Is Social Media?" Social Media Defined. Social Media Defined, n.d. Web. 17 June 2012.
13
Open Forum