Target Target sustainabilitysustainability

How to decrease the impact of How to decrease the impact of consumer goods on the consumer goods on the environment.environment.

One of the most important problems One of the most important problems caused by the consumer goods is the caused by the consumer goods is the impact of the packaging on the impact of the packaging on the environment.environment.

The waste from packaging are more of The waste from packaging are more of the 50% of the home garbage (CONAI the 50% of the home garbage (CONAI 2008).2008).

Implementation of an eco-sustainable Implementation of an eco-sustainable distribution system based on big distribution system based on big DISPENSERS.DISPENSERS.

Product Product

informations:informations:

- expiration date- expiration date

- ingredients- ingredients

- price- price

- co2 emission - co2 emission

savingsaving

Product visibility

N°08 penne rigate

User instrunctions on the display:- select kind of pasta- select amount - receipt printer

Nozzle

In this way we'll get a strong  In this way we'll get a strong  decrease of impact "craddle to decrease of impact "craddle to grave" in the production phase, in grave" in the production phase, in transportation and packaging waste transportation and packaging waste disposal.disposal.

lower cost for companylower cost for company lower final price for the purchaserlower final price for the purchaser customize amountcustomize amount to win mistrust of the consumers to win mistrust of the consumers

through the Barilla brandthrough the Barilla brand to make aware through an to make aware through an

advertising campaignadvertising campaign

Benefits:Benefits:

Simone AlzariSimone AlzariDavide BellanteDavide BellanteClaudio De Claudio De AngelisAngelisMarco Di PietroMarco Di PietroAndrea DiglioAndrea DiglioPiergiorgio Piergiorgio Mazzi  Mazzi  Andrea PellegriniAndrea Pellegrini

Thanks for your attention!Thanks for your attention!