nurse recruiting case study
Post on 14-Sep-2014
1.184 views
DESCRIPTION
How to leveraging online media to recruit nurses.TRANSCRIPT
![Page 1: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/1.jpg)
Competition to recruit nurses is fierce these days.
![Page 2: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/2.jpg)
With so much noise out there
![Page 3: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/3.jpg)
With so much noise out there reaching nurses requires experience, insight, and creativity.
![Page 4: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/4.jpg)
A Cincinnati hospital needed a way to target nurses online
![Page 5: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/5.jpg)
A Cincinnati hospital needed a way to target nurses online without breaking the bank.
![Page 6: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/6.jpg)
We found it for them.
A Cincinnati hospital needed a way to target nurses online without breaking the bank.
![Page 7: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/7.jpg)
Others placed ads on Cincinnati.com
![Page 8: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/8.jpg)
Cincinnati.comSite reaches broad, nonspecific audience
![Page 9: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/9.jpg)
Cincinnati.comSite reaches broad, nonspecific audience
Cost-per-click 1350
![Page 10: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/10.jpg)
Others still placed ads on Nurse.com
![Page 11: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/11.jpg)
Nurse.comSite is flooded with similar messaging
![Page 12: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/12.jpg)
Nurse.comSite is flooded with similar messaging
Cost-per-click 4685
![Page 13: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/13.jpg)
We tried something different.
![Page 14: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/14.jpg)
We managed to target our audience
and still stand out.
![Page 15: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/15.jpg)
And we did it with a cost-per-click
of only $6.64.
664
![Page 16: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/16.jpg)
Our efforts yielded a huge success, and our client was
blown away.
![Page 17: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/17.jpg)
How did we do it?
![Page 18: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/18.jpg)
How did we do it? We’d be happy to tell you.
![Page 19: Nurse Recruiting Case Study](https://reader034.vdocuments.us/reader034/viewer/2022051815/541638358d7f72316c8b498f/html5/thumbnails/19.jpg)
720 East Pete Rose Way Cincinnati, OH 45202Phone: 513.421.8840 Fax: 513.287.1895northlich.com
Cincinnati Headquarters Columbus Office Main Contact:
580 North Fourth Street, Suite 660 Columbus, OH 43215Phone: 614.573.0910 Fax: 614.573.0909
Mike LangerPhone: 513.287.1812email: [email protected]
Brand Strategy • Interactive • Direct Marketing • Public Relations • Influencer Marketing • Media Planning/Buying