nugg.ad morning keynote sponsorship introduction
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Talking about a Revolution …
Digital Vision of the 90’s: Convergence of Media
The Holy Grail of Digital Marketing …
0%
20%
40%
60%
80%
100%
07/2007 03/2009 08/2010
Growth in US non Clickers
68 84 88
comScore US 2011: Natural Born Clickers
The Truth …
Awareness Sympathy
Intent
The Mental Click …
The TV Advertiser’s Challenge …
The new Holy Grail …
Predictive Behavioural Targeting …
TARGETGROUPS
ADFORMATS
RESEARCH
The Digital Brand Advertiser’s Café Latte …
It’s happening right now!
Mar4n Kelly Co-‐Founder and Managing Partner
Mar<n started his career as a press planner and buyer at Zenith Media before becoming a founding member of Zenith Interac<ve Solu<ons in 2000. Prior to founding Infec<ous Media, Mar<n was Board Media Director of Agency Republic, an Omnicom agency, and was voted as one of the UK's top digital media planners in a survey by Campaign Magazine.
Our Keynote Speaker …