nuffnang blogopolis 2011 - bloggers working with brands
TRANSCRIPT
Engaging With BrandsNuffNang Blogopolis 2011
Andrew Hughes – SEO Director30th July 2011
Our Adventures Today
• Who are Reprise Media & what we do• Why are we interested in bloggers
(search and social)• Some previous campaigns• How we consider bloggers• What we expect• How you can improve your blog/site• A Bloggers cheat sheet
Who are Reprise Media?
Why the interest in bloggers?
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Organic Listings
In SERP Places Listings
Organic Listings
Google Video
Google Images
Google News Google Paid Ads
Where do you fit in the digital mix?
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What have we done with bloggers & influencers?
Target – Stella McCartney
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KIA – GetMoreValue
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How do we choose bloggers & websites?
We score you… digitally• We manually review your website• We look at how much of your content is indexed in search
engines• We look at who links to your site• We use tools like: OpenSiteExplorer (SEOMoz), Pagerank checkers
to see what the search engines think• We look at comments• We look at the context of your content• We look at your engagement in social circles (fans/followers)
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What we want in a sponsored post• We will provide you with a topic, areas that we would prefer that
you focus on• For us it is important that you spend some time making sure that
the page is as good as it can be:• Right Title• Right Page Name• Structure of page (H1>H3)• Images with Alt Text• Links from the right text
• We will sometimes also raise awareness of your posts in other channels – so it has to look great.
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How to improve your site?• Install webmaster tools• Fix errors!!!• Site speed• Self host on a domain – not on WP/Blogger• Buy / create / use a good theme• Maintain good standards for all of your content• Use a professional (journalistic?) tone• Don’t use content multiple sites if possible (sometimes
unavoidable)• Use categories for posts effectively• Use your social assets to promote your posts
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A bloggers cheat sheet• Domains: Lots of suppliers, but choose a big brand Eg. Melbourne IT/GoDaddy• Self Host! - Wordpress Hosting & Wordpress Info• Install WMT: Google/Bing/Yahoo & fix errors• Socially enable your site – Facebook like / Google + / Twitter - plugins• Target your audience global or AU – use keyword research through Google
Keyword Tool• Google webmaster site guides• It is VERY cheap to outsource – just brief it well: Odesk | Freelancer.com• Do the extra bit… as our clients LOVE it
Andrew HughesSEO Director
http://www.reprisemedia.com.au@y0z2a
http://searcheverywhere.nethttp://www.slideshare.net/y0z2a