finding and working with quality travel bloggers
DESCRIPTION
How to find good travel bloggers to work with, focusing on the benefits of joining the Professional Travel Bloggers Association (PTBA).TRANSCRIPT
![Page 1: Finding and Working with Quality Travel Bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081400/54848437b47959d30c8b4c16/html5/thumbnails/1.jpg)
How to find and evaluate good bloggers
![Page 2: Finding and Working with Quality Travel Bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081400/54848437b47959d30c8b4c16/html5/thumbnails/2.jpg)
What we will cover today
• A sea of travel bloggers but where are the good ones?
• Trust your gut: qualitative analysis• Looking at the numbers:
quantitative analysis and how blogs inflate numbers
• How the Professional Travel Bloggers Association (PTBA) can help you
![Page 3: Finding and Working with Quality Travel Bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081400/54848437b47959d30c8b4c16/html5/thumbnails/3.jpg)
Who are we
Michael Hodson@GoSeeWrite
Jennifer Miner@JenniferMiner
![Page 4: Finding and Working with Quality Travel Bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081400/54848437b47959d30c8b4c16/html5/thumbnails/4.jpg)
![Page 5: Finding and Working with Quality Travel Bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081400/54848437b47959d30c8b4c16/html5/thumbnails/5.jpg)
Qualitative Analysis
• Design• Self-hosted• Niche• Age of site• Frequency of posting• Appropriate content• Photo vs. video vs. text• Informational vs. narrative• Comments and interaction with readers
![Page 6: Finding and Working with Quality Travel Bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081400/54848437b47959d30c8b4c16/html5/thumbnails/6.jpg)
Social Media
• Numbers alone are NOT the key– What social media platforms do they use– Who are their followers– Are they contributing regularly– Are people interacting – is there
conversation or just broadcasting?
![Page 7: Finding and Working with Quality Travel Bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081400/54848437b47959d30c8b4c16/html5/thumbnails/7.jpg)
Facebook interaction
![Page 8: Finding and Working with Quality Travel Bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081400/54848437b47959d30c8b4c16/html5/thumbnails/8.jpg)
Twitter interaction
![Page 9: Finding and Working with Quality Travel Bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081400/54848437b47959d30c8b4c16/html5/thumbnails/9.jpg)
Navigating Quantitative Analytics
![Page 10: Finding and Working with Quality Travel Bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081400/54848437b47959d30c8b4c16/html5/thumbnails/10.jpg)
The Standard: Google Analytics
![Page 11: Finding and Working with Quality Travel Bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081400/54848437b47959d30c8b4c16/html5/thumbnails/11.jpg)
Before working with a blogger ask
• Statistics– Who reads them?– Google Analytics only
• References of people they have worked with in the past
• Example of previous press trip posts
![Page 12: Finding and Working with Quality Travel Bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081400/54848437b47959d30c8b4c16/html5/thumbnails/12.jpg)
The PTBA
![Page 13: Finding and Working with Quality Travel Bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081400/54848437b47959d30c8b4c16/html5/thumbnails/13.jpg)
The PTBA
• Formed to help develop travel blogging Formed to help develop travel blogging into profession with a set of professional into profession with a set of professional standardsstandards
• 50 bloggers and 10 industry members 50 bloggers and 10 industry members worked for 12 months to develop worked for 12 months to develop structurestructure
• Almost 250 blogging members right Almost 250 blogging members right now and growingnow and growing
• Located at Located at travelbloggersassociation.comtravelbloggersassociation.com
![Page 14: Finding and Working with Quality Travel Bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081400/54848437b47959d30c8b4c16/html5/thumbnails/14.jpg)
Customized search
• Search by location, language and nearly 40 niches
• Industry standard statistics for site evaluation
• Metrics for all social media platforms• RSS subscribers and newsletter
subscribers• Outside evaluation included (Klout,
PeerIndex, Kred)• Unlimited number of searches, using
any and all criteria you want
![Page 15: Finding and Working with Quality Travel Bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081400/54848437b47959d30c8b4c16/html5/thumbnails/15.jpg)
Search Engine
![Page 16: Finding and Working with Quality Travel Bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081400/54848437b47959d30c8b4c16/html5/thumbnails/16.jpg)
Blogger Profiles
![Page 17: Finding and Working with Quality Travel Bloggers](https://reader035.vdocuments.us/reader035/viewer/2022081400/54848437b47959d30c8b4c16/html5/thumbnails/17.jpg)
Other Blogging Groups
• Navigate Media Group
• iAmbassador
• Eco Adventure Media
• Best Family Travel Experts
• Reiseblogger Kollektiv