Now That’s What I Call A PT Business

Yvette Nevrkla

The PTBusiness

Gym

• Not enough clients• Not enough money• 24/7• Too much competition• PT is hard to sell• Struggling to make it work• Thinking of quitting

The PTBusiness

Gym

• Fully Booked• Hit the income ceiling – No room to grow• 24/7• No Time to work ON your business• No Time for anything else• No Variety – Boredom setting in• Can’t take time off without losing money• Heading for PT burnout

The PTBusiness

Gym

The PTBusiness

Gym The Old PT Model

A New Model For PT

The PTBusiness

Gym

The PTBusiness

Gym

High Priced Options1-1 / Retreats

Mid Priced OptionsGroup Training / Memberships

Low / Mid Priced OptionsBooks / Courses / PT Info Products / Programmes /

Free StuffReports / Teleseminars / Short Videos / Articles / Tips

Introductions and LeadsSpeaking / Articles / Networking / Online Lead Generation

The PTBusiness

Gym Why Does This Model Work?

• The fact that people go through a process before they invest in 1-1 PT

• The fact that people buy from people they know, like and trust

• The fact that there is a limit to how many 1-1 sessions you can do

• The fact that relying on 1-1s is limiting and risky• The fact that all 1-1 and no funnel = a job not a

business

5 Principles

The PTBusiness

Gym

Principle # 1

Value Creation

The PTBusiness

Gym

Principle # 2

Building Relationships

The PTBusiness

Gym

Principle # 3

A Business Not A Job

The PTBusiness

Gym

Principle # 4

Think Beyond 1-1

The PTBusiness

Gym

Principle # 5

A Niche Market

The PTBusiness

Gym

Now That’s What I Call A PT Business

The PTBusiness

Gym

The PTBusiness

Gym