Now that I have established who my target audience are it is useful,as part of my secondary audience to research media habits of teenagers; this helps me build a profile for my target audience and establish the most effective ways of appealing to my consumer market.

Reference for research: www.cdc.gov/healthcommunication/pdf/audience/audienceinsight_teens.pd

Target Audience Secondary Research

MEDIA HABITS OF TEENAGERS Media has become an integral part of teenagers lives which comes in a variety of forms from newspapers to social media sites. Teenagers consume media for a variety of reasons, including:

Accessing news  Making friends  Doing school work  Keeping up to date with the latest music/tv trends- 35% of teenagers watch 3+ hours of TV a day; this is important as one of the main places music videos are shared is on music tv channels 

MEDIA HABITS OF TEENAGERS 55% of teenagers have online social profiles and 65% of

teenagers use social networking websites - this is one way of effectively reaching out to the target audience online through promoting the artist and music

over 70% of teenagers use the internet to download music files. iTunes was the most used application by teenagers with over 40% using it and furthermore over 30% of teenagers visited Youtube in the period of a month

MEDIA HABITS OF TEENAGERS