MY AUDIENCE PROFILE

I would like my documentary to appeal to a mass market. I am targeting my documentary at the socio economic group ABC1, who would have the opportunity to invest in technology.

I would like the primary audience to be young people (ages 13-25) who can relate to Georgia and share the same issues with social media that I have displayed in my documentary. Social media must be ruling their lives! My documentary would appeal to the demographic of the mainstreamer and the aspirer.

I would like my secondary audience to be parents or people that do not understand the increasing obsession with technology and would like to find out how Georgia copes without it. Preferably ages 30-65.

FOCUS GROUP

• I have devised a focus group (2 people from my primary audience and 2 from my secondary audience) to give me feedback on my documentary throughout the process.

Primary Audience Focus Group

MeganAge: 14Loves: Twitter, Snapchat, Facebook, Tumblr and is obsessed with ‘Youtubers’ and bands.

TomAge: 17Loves: Apple and getting the newest technology. Regularly updates on instagram, snapchat, twitter and Facebook

Secondary Audience Focus Group

CathyAge: 63Loves: gardening, travelling, socializing, watching TV. Doesn’t understand the obsession with technology and often finds it confusing.

NeilAge: 50Hates Facebook and people that are constantly on it! Thinks its ridiculous!Loves: travelling, music, poker, football and socializing.