Future Fortified: A Year in Review

Nourishing the future in 2 12

Future Fortified is a global nutrition campaign helping millions of women and children gain access to the essential nutrients they need to lead healthy, enriched lives.

Our Mission

From the moment a child is conceived, good nutrition is

fundamental for a healthy birth, ensuring her body and

mind grow strong, and ultimately enabling her to reach her

full potential.

Good nutrition transforms lives, communities and the world.

It is the universal foundation of health, prosperity and

empowerment and, thus, is essential to tackling poverty and

disease, a truth that leading economists, scientists and global

experts all agree upon.

Nonetheless, 2 billion people worldwide are suffering from

nutrient deficiencies. Today, more than 35% of childhood disease

is caused by under nutrition. And yet nutrition remains on the

backburner––overlooked and underfunded.

It is time for real innovation: new solutions, new models, new

players and new energy that focus on truly sustainable and

transformable outcomes.

It is time to shift the paradigm in how we approach those in

need, empowering them as active decision makers rather than

charity cases, and time to invest in sustainable markets

that work for people, rather than making one-off donations.

It is time for us to truly embrace the unique and powerful role

each of us can play in ensuring good nutrition is available to

all, and when we join together as a community, we can drive

real change.

It is time to do more than build lists and make donation asks.

We will build a dynamic community both offline and online to be

active, passionate campaigners for global nutrition. And as we

invest in sustainable solutions, we will raise public awareness

and we will influence policy makers to make nutrition a priority.

Now, more than ever, is the time to act. The issue is challenging

but achievable; the solutions are known and sustainable.

We believe that this work will shape our collective future,

a future fortified.

Future Fortified - www.futurefortified.org - @futurefortified

ETSY artists helped us give the gift that keeps kids growing for the holidays.

Foodily and their Tastemakers featured Future Fortified in their holiday cookbook.

Amway and the NBA’s Golden State Warriors and Orlando Magic featured Future Fortified in December.

With our Kenya Fortified effort, we’re getting home nutrition packets to thousands of children and setting the stage for a nationwide program with the government.

We invited artists, business leaders, policy makers and influencers to join our table for real conversations on nutrition in Los Angeles, New York and Washington, DC.

With Edesia, Living Goods and D-Tree, we put nutrition center stage at the Social Good Summit.

Our community grew to 35,000+ fans and followers.

35,000+

Our mom and baby products are made in the USA with 100% organic cotton and soy-based inks. Proceeds from each purchase help to fortify the future.

Artist and children’s book author Dallas Clayton and HarperCollins bring the Future Fortified campaign to schools and libraries across the US.

Future Fortified was the official charitable partner of the 2012 Herbalife World Football Challenge mobilizing fans to raise their voice for global nutrition.

We’re building a movement.

Dozens of trained community health workers, like

Gladys, walk door to door every day, visiting with

new moms and educating them on good nutrition

and the use of home nutrition packets.

Thousands of mothers like Anna, are now

able to nourish their children and ensure they

get the right vitamins and minerals to live,

grow and learn.

Mothers visit women like Daphne, who work at

health clinics to monitor children’s growth, provide

monthly supplies of home nutrition packets, and

organize support groups to share good feeding

and child care practices.

In 2012, as communities in East Africa

began recovering from record droughts,

our grassroots supporters and partners,

including Herbalife and DSM, came together

to help Kenya by investing in good nutrition

through the Future Fortified campaign.

A few short months after launching our

campaign, we achieved our goal. And right

now, your support together with community

organizations, local businesses and the

Kenyan Government, is helping us reach

over 20,000 children in southern Kenya

This is possible because of a network of

powerful, local women: community leaders,

health workers, and mothers, working

together to nourish the future.

This is just the first step. Over the next six

months, health workers will continue to

educate mothers about the importance

of good nutrition and the proper use of

home nutrition packets. And as we build

awareness and educate families on home

nutrition packets and good child feeding

practices, we will also build demand for

better nutrition. We are working alongside

the Kenyan Government and its partners,

such as Feed the Children, to embark on a

countrywide effort to improve nutrition for 1.5

million children and simultaneously working

with local suppliers to get home nutrition

packets into neighborhood stores and

corner kiosks so mothers can access them

every day at a price they can afford.

Kenya Fortified

Future Fortified - www.futurefortified.org - @futurefortified

Our First Project: Investing in a Kenya Fortified

We need to turn up the volume on nutrition, and the next four years are critical.

We need screamers. We need you!

About UsFuture FortifiedFuture Fortified is a global nutrition campaign helping

millions of women and children in the developing

world gain access to the essential nutrients they

need to lead healthy, enriched lives.

GAIN Future Fortified is a campaign of The Global Alliance

for Improved Nutrition (GAIN). GAIN is driven by

a vision of a world without malnutrition. GAIN

supports public-private partnerships to increase

access to the missing nutrients in diets necessary

for people, communities and economies to be

stronger and healthier. With a current reach of

over 610 million people in more than 30 countries,

GAIN’s goal is to improve the lives of 1.5 billion

people within the most vulnerable populations

around the world through access to sustainable

nutrition solutions.

ConnectFacebook and TwitterStay connected to Future Fortified at

facebook.com/futurefortified and by following us on

Twitter @futurefortified.

Shopping Fortified Do good while finding great gifts for moms and

babies. Visit futurefortified.org/shop.

Learn More Check out futurefortified.org to dive deeper, watch

videos, and read blog updates.

Contact UsGot a question? Interested in partnership opportunities?

Contact us at contact@futurefortified.org.