not only lipsticks, eye shadows and mascara?

8/6/2019 Not Only Lipsticks, Eye Shadows and Mascara?

1/4

Malaysian National News Agency :: BERNAMA Page 1 of4

Home About Bernama sitemap Hetpdesk E-mail us Recommend us Full News List search f---___l @SSeg^ Kx\,"

n: \.l$,{F

FeaturesMalaysian News

*g Se*eret{s ffiL$$i**ssw ffi*nkirsg & Finart**w $rrto l\d*wsw s$istlsi't N*{ids$rr X;s;ttsr*$$* \\f eet$:sfl S\sr**sstt$ $tst* F{*b$s** \il#** *Fi$:

w R$ls{::t$Li$ltl$F4As $F*fltsx 1$*vlti N**rss Nq)$"ts t* Sr*hicw Sde\$rs i* N*rs$ap'istw $Ixe$$si$i* $$i'gssw Fclto\Giei)*p Ar*hiv*d ff**rs*s Li*kss L+.i. . " : :' Tl,e F uit ''aN *$*\:c}r'$ sifrki

May 14, 2008 14:40 PM

Mrrhammadr r'H;;" ; i;" ;; ]!,i ",,, ",lil?ol3l* ",,.! "l?lthose Products that helP to

Not Only Lipsticks' Eye Shadows And Mascara?By Soraya JamalKUALA LUMPUR, MAY L4(Bernama) Whenever aconversation switches tothings like cosmetics andtoiletries, one cannot helPbut think of products thatimproves a persons PhYsicalappearance.A person would list, amongother things, lipsticks, eYeshadows and mascara in hershopping list for cosmeticwhile shampoos, deodorantsand soaps may be added inif she is also looking fortoiletries.The cosmetics industrY isnot an industrY limited toonly mascaras, eye shadowsand lipsticks, neither it issolely based on age, genderand social strata factors.

HALAL FACTOR... EntrePreneurHamudi Abdul Khalid with a set ofproducts. Pix: SoraYa Jamalcleanse the body, like adding fragrance and suppressing odours.Consumers worldwide spend billions of Euros on these products annually. Lastyear alone, the sale of cosmetic products reached 126 billion Euros, equivalentto RM605 billion, with 55 per cent of the turnover coming from Europe.In terms of the world's major cosmetic producer, this figure speaks for itself.Next to Europe in the list of producer countries is the United States while Japancomes in third.HIGH DEMANDBack to the local scenario.Lately the demand for cosmetic and toiletry products has surged aS consumersare fast becoming aware on the need to improve their physical appearance.

http I Iw ebT.bernama. com/bernama/v3 /news_features.php ? id:33287 3 slt612008


2/4

MalaysianNational News Agency :: BERNAMA

*$, filRsq.$n iv ersili #lsj* f si {1 $$er:l[x

w $*r*g*t'Yin'lew eafend*r's S{ih{[{ $"E*gi$xyses 3sh V*ssney ffiw g*trsr!*t

Page 2 of 4

The influx of cosmetic products from Malaysia's neighbours like the Philippines,Indonesia and Thailand has signalled local entrepreneurs to actively venture intothis industry.Malaysia has its own tips and practices as well as herbal concoctions on bodyand health care and this should be utilised by the country's cosmeticentrepreneurs to boost the portion of their economic cake in the local cosmeticand toiletry industrY.The country's herbal industry is estimated to be worth more than RM4.55 billiona year, growing at 20 percent annually. A huge chunk of these herbal productsis consumed by the local cosmetic, toiletry and healthcare industries.ESTABLISHED BRANDSMalaysian cosmetic entrepreneurs have not been idle in the market. They havecome out with their own home-grown brands'Among the popular brands are clara International, safi, Nona Roguy andSendayu Tinggi, which have created their own niche markets.Recently, Bernama had the opportunity to talk to several of these local cosmeticentrepreneu rs.SPA OPERATOR TURNED COSMETIC ENTREPRENEURThe general lack of confidence with cosmetic products available in the localmartEt was what spurred 38-year-old Rohana Ismail to venture into thisindustry."I started as a spa operator in Terengganu, At that time, it was quite difficult forme to recommend any cosmetic product to my clients as I did not exactly knowits origion and constituents."Hence, the best way is to create my own cosmetic products," she said.Rohana's bold venture paid off handsomely. The encouragement and assistancecame from the Ministry of Entrepreneur and Cooperatives Development (MECD)as well as joint research with Sirim Bhd. This had enabled Rohana to come upwith her own brand of cosmetic products last year."If we know what the ingredients of a particular cosmetic product are, then itwould be much easier to deal with any allergy caused by using it. My clients arevery particular on the products that I use for their spa treatment," she said.Based on Rohana's own concept and idea, Sirim had produced a formula thatcontains herbs and fruits like green tea, mulberry, peppermint and kiwi.Nano technology, to ensure better consistency and absorption, came into play.The result of this effort?Rohana is now proud to display her own brand of cosmetic products, which shenamed as Orchid RoYale.So far there are six products line under her brand. They are facial cleansers andscrubs, body lotion, massage cream, milk shower mix and skin-care essence'Prices range from RM30 to RMBO for each item.Rohani said she spent RM300,000 to set up Orchid Royale, targeting at themiddle-income grouP.

hAp I I w ebT.bernama. com/bernama/v3 /news-features.php ?id:33281 3 slr612008


3/4

MalaysianNational News Agency :: BERNAMA Page 3 of4

"My products are halal and safe to use as I picked the ingredients myself. Myhusband, who is a specialist, helps me out in the medical aspect. I had alsoworked at a hospital, so if there is any problem, I would know how to deal withit," she said.HALAL COSMETICSThe lack of cosmetics and toiletries in the local market that have the halal factorhad prompted Muhammad Hamudi Abdul Khalid, to produce the El Hajj line ofproducts five years ago.A graduate in textile technology from the University of Philadelphia, UnitedStates, Hamudi focused on the need to have cosmetic that are halal but alsodeodorant-free.He started with a paid-up capital of RM200,000 and his initial market was forthose on a haj pilgrimage,Hamudi based his products on the harsh climate in Saudi Arabia. There, theweather is very much different than in Malaysia.The heat is almost unbearable in Mecca between March and August while themercury in the thermometer record low readings during the cold season,Medina, located north and at a higher altitude, exhibits harsher climaticcondition compared to Mecca.To reduce health complications caused by the harsh weather condition, pilgrimsare advised to use skin-care products."Who else understand and are aware of the need to use halal products otherthan the Muslims themselves. Do the products have animal contents? If they do,were the animals concerned slaughtered according to the Muslim rites?" heasked.According to Hamudi, he does not classify the El Hajj products, which aredeveloped by the company's own experts, as cosmetic. Instead they are aptlyIabelled as skin-care products.Apart from being free of deodorants, El Hajj products are also free of alcohol andtoxic chemicals.The products are water-based, making them non-oily and easy to wash off whileperforming ablution. They are enriched with anti-oxidants like vitamin E and provitamin 85, substances which have been proven to be skin-care effective.'RELIGIOUS OBLIGATIONThe El Hajj product line have been given the nod by the Health Ministry andIslamic Advancement Department (Jakim) as well as Saudi Arabias StandardsOrganisation (Saso)."El Hajj is not only halal in its making but also halal throughout the wholeprocess including the financial resources. This venture is not just profit-oriented,it is a religious obligation as well," said Hamudi.El Hajj production facility is based in Pulau Pinang. The brand's line of productsinclude the El Hajj moisturiser, lip gloss, facial cleanser and heel balm.Prices range from RM10 to RM22. A full set for Umrah or Haj trip only cost

http I I w ebT.bernama. com/bernama/v3 /news-features.php ?id:33281 3 str612008


4/4

Malaysian National News Agency :: BERNAMA Page 4 of 4

RM69.TheElHajjrangeofproductsareavailableatthecompany.sagentsandOisiriUutors-as wlll it f'yputturkets like Mydin, Carrefour,-Giant and Tesco'These products nave in esiablished market in Indonesia and Brunei as well as inWest Asia.''GROOM BIG'' FOR COSMETICS ENTREPRENEURSRealising the potential of the local cosmetic industry, MECD in- collaboration withSirim and the Forest Research Institute of Malaysia (Frim), have organisedvarious developmeniprogtut*es focusing on the cosmetic and herbal industry'Among these are the groom big plan of action geared at unearthing competitiveBu mi Putera entrePreneu rs'These programmes are also aimed towards assisting Bumiputera entrepreneursdevelop their respecipe cosmetic products via research and development (R&D)apart from penetrating the international market'The programmes are focused, among others, on the processing of raw materials,aevetopirent of existing products, mirket study and Sirims incubator actions'The programmes also include providing industrial facilities according to the goodquality standard uno practices, tratat certification, product packaging andbranding.seminars, training and workshops are also packaged in. Eighty per cent of thefunding for the respective projects are borne via grants with the rest comingfrom the respective participating entrepreneurs'-- BERNAMA

We p rov i d e (s u bscri Pti o n'based)news coverage in our Newswire service.

C.*pyriglrl (il 2ill]$ *!:R$l'qi\'1A' 'qll riSht$ re$erv*ij'StRi\Al'lA. l iii::ii irrlQr.[J*st vie\*-e{i ifi lrit*r**t i:xili$r*r 4 0 t( *i:r;ve ''vilh $*i H $i}$ i}i]{*ls

http: I webT.bemama.com/bernama/v3lnews features.php?id:33281 3 slr612008

not only lipsticks, eye shadows and mascara?

Documents