Product Name

Luscious Lash

Tashy Lashy

Dazzled

Naughty Lash

Innocent

Purity

Little missy

Flashy Lashy

Envy

Jealousy

Thirteen

Extreme Lash

Princess

Babe

Sixteen

Slogans

feel like a princess

Miracle in a blink

Gorgeous lash in a flash

Beauty in a flick

Get the perfect finish

Perfection

Be the envy

Make Heads Turn

Be the Perfection

Catch attention

Brand Name

Beau

Clear

Bonita

Lindo

Inocencia

Pureté

Estrella

The ones that I have highlighted in blue are my favourite at the moment I am going to look at some pictures and then make my final decision.

The Ones in Red is my Final Decision

Fonts For Brand name & Slogan

I chose the colour yellow for the name ‘Estrella’ because Estrella means star in Spanish and stars normally connote bright cute colours

I chose the colour pink for ‘Beau’ because beau means beautiful in French and beauty is normally associated with women and it is very feminine.

Fonts for product name For my fonts I used www.picnik.com

I chose the colour blue for the name innocent because blue connotes innocence and calmness.

I chose the colour purple for the name envy because Envy connotes royalty, upper class, and nobility and some people envy the upper class and royalty .

I chose the colour pink for purity because it connotes girls, beauty, cuteness, glamour and also love

I have realised that in most mascara adverts the product is normally shown or there is just a model with the product on that is why I have looked at these models but I haven’t used them because they are very plain and innocent I was going to do an innocent looking mascara but in my final decision I decided to do a more envious mascara but these really caught my eye because it looks like natural beauty and if I was to do a innocent advertisement for my mascara I would definitely consider using these images .

I really like these images they are very eye-catching but at the same time plain and simple they are not over dramatic and I like this effect

Especially this one

The next two slides are the first two adverts I made. The first advert is very bold I used the colour red because I think it is a very dangerous colour and the product is meant to make the audience feel that if they wear this product they will be envied by other women for they're beauty and be that girl every man wants. My target audience is for young women like between 20-30 the advert is made to make the woman look fierce and dominant referring to Maslow's theory my product is meant to attract the need of dominance to be in control but at the same time look sexy and envied by everyone .

However on my second advert is very different from my first one instead of it being envious and dangerous its has a more feminine touch to it very simple and sweet. The slogan is ‘be the one’ I am trying to attract the target audience by the slogan when they see it they may believe if they use this product they will ‘be the one’ the boys like and the girls envy it is aimed at mature teenagers. My aim is to draw them in and make them think with this product they will be ‘the it’ girl like in chick flicks and again also referring to Maslow's theory they will feel the need for affiliation with this product they will be ‘the it’ girl and that means they will be popular and they will have more friends.

Second advert

second advert