not just karaoke
DESCRIPTION
Not Just Karaoke. Roger Dahle Nicholas Arment Hanif Boykin Elizabeth Valles. Original BMC and Tested Customer Segments. What were our customer segment hypotheses ?. Male of Female Age 16- 35 Amateur and Professional Musicians. Male & Female Age 25-50 Industry Professionals . - PowerPoint PPT PresentationTRANSCRIPT
Not Just Karaoke
Roger Dahle Nicholas Arment Hanif Boykin Elizabeth Valles
Original BMC and Tested Customer Segments
•What were our customer segment hypotheses?• Male of
Female• Age 16- 35• Amateur
and Professional Musicians
• Male & Female
• Age 25-50• Industry
Professionals • Male & Female• Age 25-50• Industry Professionals
Tested Minimum Viable Product
Customer Segment
Customer Archetype
Billy the artistFollows:Graphic DesignersActorsMultimedia ArtistsWriters Interior DesignersPaintersMusiciansChoir members
Spends: $30-$200 in mobile applications to improve and expose their talents.Purchased online within the last 30 days.Salary: 15k-60k
Customer Survey33 Potential Customers Interviewed
12
20
1
Do You Use An Android or iPhone
iPhoneAndroidNeither
NJK – Customer Development Site
Key Insights – Customer Segment
&
BMC ChangesKey Insights
- App will only be supported by Android at first
- Many wanted to upload video performances but basic model will not allow
- Many did not want to pay for the app. Offer a free trial run and if the user enjoys the app the charge a user fee.
- Potential users liked the feature where they can save their favorite songs in “My Stuff”
Age Demographics for Musicians that would be interested ranging more around 14-30.