Not Just Karaoke

Roger Dahle Nicholas Arment Hanif Boykin Elizabeth Valles

Original BMC and Tested Customer Segments

•What were our customer segment hypotheses?• Male of

Female• Age 16- 35• Amateur

and Professional Musicians

• Male & Female

• Age 25-50• Industry

Professionals • Male & Female• Age 25-50• Industry Professionals

Tested Minimum Viable Product

Customer Segment

Customer Archetype

Billy the artistFollows:Graphic DesignersActorsMultimedia ArtistsWriters Interior DesignersPaintersMusiciansChoir members

Spends: $30-$200 in mobile applications to improve and expose their talents.Purchased online within the last 30 days.Salary: 15k-60k

Customer Survey33 Potential Customers Interviewed

12

20

1

Do You Use An Android or iPhone

iPhoneAndroidNeither

NJK – Customer Development Site

Key Insights – Customer Segment

&

BMC ChangesKey Insights

- App will only be supported by Android at first

- Many wanted to upload video performances but basic model will not allow

- Many did not want to pay for the app. Offer a free trial run and if the user enjoys the app the charge a user fee.

- Potential users liked the feature where they can save their favorite songs in “My Stuff”

Age Demographics for Musicians that would be interested ranging more around 14-30.