o Not a morning person?

o Is the coffee shop too expensive?

o Is there not enough time in the morning before work?

o Trouble measuring coffee beans and grinding without making a mess?

Save time. Save money. Save your morning withExpresto

Deluxe

Product Description• Innovative design to simplify the coffee-making

process

• Equipped with a hopper with the capacity to hold two pounds of coffee beans

• Automatically measures and grinds appropriate amount depending on cup selection

• Grounds are released from the grinder and dropped into the filter.

• Water from the reservoir will pour through the unit, providing the consumer with their coffee

Product Features• Full LCD display with touch

capabilities

• Settings for 2-12 cups

• Advanced time display located on the LCD screen

• Option to set an automatic cycle with the daily-brew setting on the timer to avoid the hassle of early morning coffee prep

Possible Uses• Especially convenient for in-home use.

• Unit can also be used in small commercial settings, such as small coffee shops or cafés.

• We are currently developing the Exprésto Deluxe Commercial Unit, which will be available to businesses soon.

Materials• Plastics – Thermoplastic Polyurethane

• Metals – Anodized Aluminum

• Glass – Borosilicate Glass

• Baratza Conical Burr Grinder

• Other materials include:• Wires• Switches• LCD Display

Cost and ReturnEstimated Cost:• Raw materials - $110/unit• Manufacturing - $40/unit

MSRP - $199.99 • Competitive price with top-selling coffee brewing units• Estimated $50 profit per unit sold

Interested in investing in success?• Invest in this well-designed, highly efficient home appliance of

the future of home brews

• We are offering a 15% ROI, so don’t hesitate…Invest in success with Expresto Deluxe

Marketing• Convenience

• Select setting• Go about your daily routine • Coffee prepares itself

• Eliminates hassle of using both a grinder and coffee-maker…One simple unit does it all

• Future of coffee-drinking in today’s fast-paced society

Advertising/Sales• Like stated before, we will advertise as the future of

coffee-drinking

• Target a wide array of consumers• 60% of American adults drink coffee across a wide

range of demographics• Demographically neutral ad campaign, to attempt

to appeal to all adults

• To be sold in retail stores:• Wal-Mart• Target• Sears• Kohls

For a product to save you time, and deliver a delicious cup of coffee turn to:

Expresto Deluxe