NORTHSOUND RADIORAJAR Q2 2014

3NORTHSOUND 1■ Northsound 1’s core audience is 25-44

year olds playing a mix of adult contemporary music with unrivalled news & sports coverage and local information

■ Northsound 2’s core audience is 35-55 year olds with a broad mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by

■ Northsound 1 is the market leading radio station in Aberdeen and the Shire

■ Total Northsound Radio has double the number of ABC1 listeners than their nearest commercial competitor Original 106

■ Listeners to Total Northsound Radio listen on average for a staggering 9.1 hours a week

■ 82% of Northsound Radio listeners are the main shoppers in their household and therefore control the purse-strings

Source: RAJAR 2014 Q2 based on the Northsound TSA combined Northsound 1 and 2

THE TRANSMISSION AREA

5NORTHSOUND 1 WEEKDAY SCHEDULE

■ Greigsy at Breakfast 6am-10am■ John Mellis on Mid-Morning 10am-2pm■ Old School Anthems 2pm-3pm■ BIG Drive Home 3pm-7pm■ IN:Demand 7pm-10pm■ Late Night 10pm-1am

6

15-24 25-34 35-44 45-54 55+

28,000

34,00030,000

27,000

36,000

TOTAL NORTHSOUND156,000 WEEKLY LISTENERS

WEEK

LY R

EA

CH

42%

58%

Men Women

NORTHSOUND REACHES…

• 82,000 ABC1 LISTENERS

• 73,000 C2DE LISTENERS

• 128,000 MAIN SHOPPERS

Source: Rajar Q2 2014

7

15-24 25-34 35-44 45-54 55+

26,000

34,00029,000

23,00027,000

NORTHSOUND 1139,000 WEEKLY LISTENERS

WEEK

LY R

EA

CH

44%

56%

Men Women

NORTHSOUND 1 REACHES…

• 77,000 ABC1 LISTENERS

• 63,000 C2DE LISTENERS

• 113,000 MAIN SHOPPERS

Source: RAJAR Q2 2014

8COMPETITORS

Absolute Radio Na-tional

talkSPORT

BBC Radio 5 LIVE

Classic FM

Northsound Two

BBC Radio 4

Original 106 (Aberdeen)*

BBC Radio Scotland

BBC Radio 1

BBC Radio 2

Northsound One

Northsound 1 & 2

11,000

16,000

24,000

32,000

35,000

54,000

80,000

65,000

88,000

93,000

139,000

156,000

WEEKLY REACH

Source: RAJAR Q2 2014

N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW) some stations do not cover the whole TSA

9COMMERCIAL MARKET SHARE

49%

23%

1%

18%

5% 5%

Total NorthsoundOriginal 106Absolute NationalOther commercialtalkSPORTClassic FM

TOTAL NORTHSOUND TSA MARKET SHAREALL COMMERCIAL RADIO LISTENING

Source: RAJAR Q2 2014

N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW) *some stations do not cover whole of the TSA