NORTHSOUND RADIORAJAR Q2 2014
3NORTHSOUND 1■ Northsound 1’s core audience is 25-44
year olds playing a mix of adult contemporary music with unrivalled news & sports coverage and local information
■ Northsound 2’s core audience is 35-55 year olds with a broad mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by
■ Northsound 1 is the market leading radio station in Aberdeen and the Shire
■ Total Northsound Radio has double the number of ABC1 listeners than their nearest commercial competitor Original 106
■ Listeners to Total Northsound Radio listen on average for a staggering 9.1 hours a week
■ 82% of Northsound Radio listeners are the main shoppers in their household and therefore control the purse-strings
Source: RAJAR 2014 Q2 based on the Northsound TSA combined Northsound 1 and 2
THE TRANSMISSION AREA
5NORTHSOUND 1 WEEKDAY SCHEDULE
■ Greigsy at Breakfast 6am-10am■ John Mellis on Mid-Morning 10am-2pm■ Old School Anthems 2pm-3pm■ BIG Drive Home 3pm-7pm■ IN:Demand 7pm-10pm■ Late Night 10pm-1am
6
15-24 25-34 35-44 45-54 55+
28,000
34,00030,000
27,000
36,000
TOTAL NORTHSOUND156,000 WEEKLY LISTENERS
WEEK
LY R
EA
CH
42%
58%
Men Women
NORTHSOUND REACHES…
• 82,000 ABC1 LISTENERS
• 73,000 C2DE LISTENERS
• 128,000 MAIN SHOPPERS
Source: Rajar Q2 2014
7
15-24 25-34 35-44 45-54 55+
26,000
34,00029,000
23,00027,000
NORTHSOUND 1139,000 WEEKLY LISTENERS
WEEK
LY R
EA
CH
44%
56%
Men Women
NORTHSOUND 1 REACHES…
• 77,000 ABC1 LISTENERS
• 63,000 C2DE LISTENERS
• 113,000 MAIN SHOPPERS
Source: RAJAR Q2 2014
8COMPETITORS
Absolute Radio Na-tional
talkSPORT
BBC Radio 5 LIVE
Classic FM
Northsound Two
BBC Radio 4
Original 106 (Aberdeen)*
BBC Radio Scotland
BBC Radio 1
BBC Radio 2
Northsound One
Northsound 1 & 2
11,000
16,000
24,000
32,000
35,000
54,000
80,000
65,000
88,000
93,000
139,000
156,000
WEEKLY REACH
Source: RAJAR Q2 2014
N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW) some stations do not cover the whole TSA
9COMMERCIAL MARKET SHARE
49%
23%
1%
18%
5% 5%
Total NorthsoundOriginal 106Absolute NationalOther commercialtalkSPORTClassic FM
TOTAL NORTHSOUND TSA MARKET SHAREALL COMMERCIAL RADIO LISTENING
Source: RAJAR Q2 2014
N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW) *some stations do not cover whole of the TSA