AgilOne helped a North American

Beauty and Cosmetics company increase

customer engagement and email

revenue with personalized campaigns

driven by predictive analytics.

Beauty and Cosmetics Company Strengthens Human-Centric Brand with Predictive Analytics Technology

A North American beauty and cosmetics company with a brand that is socially and environmentally conscious

was looking to bring the same humanism and thoughtfulness to their marketing. They looked to AgilOne to help

them better understand their customers, deliver relevant content rather than the typical batch and blasts, and

deliver a consistent brand experience through every online touch-point with the customer.

The challengesThe company has hundreds of stores in the US and Canada. They were looking to personalize their

communications to their hundreds of thousands of customers and ensure that every online interaction between

the brand and a customer is consistent with the human-focused messaging. Specifically they were looking to:

• Access and analyze the massive amounts of customer data available to better understand their customer’s

preferences and needs

• Increase retention and customer satisfaction by sending more relevant communications that take into

account customer’s product preferences and past purchases

• Provide better service to customers by sending out reminders at the right time to re-order a specific

products

• Establish a VIP program by recognizing and rewarding high value customers

• Shift their mindset from being discount-driven to improving customer service and satisfaction with more

strategic, personalized offers

AgilOne SolutionRepeat Purchase Program

Using AgilOne, the company was able to implement replenishment reminders for several of their products.

Using past-purchase information they were able to send customers a personalized reminder to repurchase their

product at the right time.

Customer Reactivation Program

With the data collected, cleansed and organized by AgilOne, the company was able to initiate a customer

reactivation program; sending personalized highly targeted campaigns to customers who haven’t engaged with

the brand in a while.

Cluster-Based Targeting

AgilOne helped the company find descriptive clusters- or groups of similar customers - to help them better

understand their customer base. For example, they found people who have an interest in skincare products

verses those who tend to buy in only makeup. They were also able to identify who their high value customers

were and begin implementing VIP programs to reward these loyal patrons.

Targeted Facebook Advertising

The company took AgilOne’s data a step further and applied it to their Facebook advertising campaigns. They

used their product-based clusters created by AgilOne to launch specific look-a-like advertising campaigns on

Facebook. These campaigns delivered between two and ten times return, when comparing revenues generated

to the investment made in Facebook ads.

Results• Revenue per email increased 6 times using AgilOne’s targeted emails

• Email click through rates tripled signaling strong customer approval of the new, personalized campaigns

• Using data-driven Facebook advertising campaigns the company saw a return on advertising investment of

up to 10 times

AgilOne Inc.

1091 N Shoreline Blvd, #250

Mountain View, CA 94043

European Headquarters

16 St. Marin’s le Grand

London EC1A 4EN

+ 44 (0)2073978357

(877) 769-3047

(408) 404-0152 fax

sales@agilone.com agilone.com

AgilOne is a comprehensive cloud-based marketing intelligence platform that helps companies maximize their impact and effectiveness across all channels. AgilOne’s powerful applications help clients know what customers are likely to buy, resulting in higher sales and lower costs. Our clients include brands such as Bosch, Ideeli, Mavi, PetCareRx, Shazam, and Sports Authority.agilone.com