nonprofit 911 neuro nudges.pdf · 2013. 3. 14. · nonprofit 911: neuro-nudges for nonprofits with...
TRANSCRIPT
![Page 1: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/1.jpg)
Nonprofit 911: Neuro-Nudges for Nonprofits
with Roger Dooley
Audio for this event will be available beginning at 1 pm ET via your computer speakers or headphones
If you are unable to listen to your computer audio, please close the Audio Broadcast panel and click the Request Button below the participant panel to get dial-in info.
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About
![Page 3: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/3.jpg)
Roger Dooley
Today’s Speaker
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Neuro-Nudges for
Nonprofits
Roger Dooley rogerdooley.com
Twitter: @rogerdooley
linkedin.com/in/dooley/
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
![Page 6: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/6.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
![Page 7: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/7.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
![Page 8: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/8.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
2004: NeuroscienceMarketing.com
2005: Blog: Neuromarketing
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
2011 - 2013 Brainy
Marketing
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
The Downside…
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Honesty & Ethics Very High/High
• Nurses – 85%
• Engineers – 70%
• Advertising – 11%
• Sales – 8%
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
CEO Trust
•CFOs – 90%
•CIOs – 90%
•CMOs – 20%
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Development Execs?
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Most Marketing
Is Wasted.
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Marketing Waste
95% - New Products
98% - Direct Mail
98% - Sales Emails
93% - Sales Calls
50% - Large Branding Campaigns
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Non-Profit Waste
99% - Donor Acquisition Mail
90% - House List Mail
99.9% - Fundraising Emails
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
My Mission:
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Cut marketing
waste –
even a little!
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Bring neuromarketing
to the “99%” -
including nonprofits!
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Actionable Advice
Behavior Research
Neuroscience Research Marketing
Studies
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Behavior Research
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Neuro-Nudges
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Iceberg: 88% Hidden
(Lakoff & Johnson)
Mind: 95% Subconscious
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Neuromarketing
for Nonprofits
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Your appeal
+
neuro-nudge(s)
=
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
@rogerdooley
#Brainfluence
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Why Do People Donate?
Conventional Wisdom:
• Personal Experience
• Take a Stand
• Make a Difference
• Desire to Do Good
• Recognition • Religion
• Taxes
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Helping
-
Donations
-
Volunteering
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Selfishness vs. Altruism
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
“To promote charity and
volunteering, we need to
work with human nature
as it is.”
-Dr. Geoffrey Miller
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Evolutionary Psychology
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
“fitness” “fitness”
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Another Reason… (esp. volunteering)
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Helping
Makes You
Hot!
U. Of Nottingham, 2008
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Beware of
Solicitors
Bearing Gifts
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
“If you contribute…”
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
$22
$31 $29
$19
$24
$22
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
1. Be wary of promising
donors a gift.
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
2. Frame gifts:
“You’ll be showing your
support to others...”
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
3. Use rewards that
confer social status –
e.g. VIP events.
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Reciprocity
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Size Matters (Sometimes)
+17%
+75%
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Even a small up-front
gift can encourage a
larger donation.
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Getting High
Donations:
↑ Up: 17%
↓ Down: 7%
↔ Level: 11%
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Ask for donations or
volunteers upstairs!
Really!
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Build Loyalty Like
George Bailey
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
“Counter-Factual” Scenario
“Imagine that we never
existed…”
beats,
“Think about the good we do…”
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Use “George Bailey”
thinking to increase
loyalty.
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Make it Personal!
1 8 2
-15% -50%
Photos via ChildFund International – http://www.childfund.org/
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Appeals to help one
person work better than
helping many.
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Copy
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Engaging Copy
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@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Jump-start it with metaphor!
Lifeless Copy?
![Page 62: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/62.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Jump-start it with metaphor!
Lifeless Copy?
![Page 63: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/63.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Crime wave =
“beast” vs. “virus”
Different actions
![Page 64: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/64.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Use metaphors that
support your cause!
![Page 65: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/65.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Tell Stories
![Page 66: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/66.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
![Page 67: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/67.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
![Page 68: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/68.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
![Page 69: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/69.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Use a story to engage
the reader’s brain.
![Page 70: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/70.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Adjectives
![Page 71: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/71.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
• Slow the reader?
• Reduce impact of action
words?
Adjectives = Evil?
![Page 72: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/72.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
More adjectives
↓
Less social sharing
-Dan Zarrella
Adjectives = Evil?
![Page 73: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/73.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Adjectives = Good!
Sales +27%
w/adjectives
-Brian Wansink
![Page 74: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/74.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
• Traditional Cajun Red Beans w/Rice
• Succulent Italian Seafood Filet
• Tender Grilled Chicken
• Homestyle Chicken Parmesan
• Satin Chocolate
• Grandma’s Zucchini Cookies
![Page 75: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/75.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
• Vivid
• Sensory
• Emotional/Nostalgic
• Specific
• Branded
![Page 76: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/76.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
“Textural Metaphors”
Having a bad day?
rough
![Page 77: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/77.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
“bad” “rough”
![Page 78: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/78.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
polished bright
heavy
slimy fuzzy
sharp
smooth
![Page 79: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/79.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Use “sensory metaphor”
words for maximum
impact.
![Page 80: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/80.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Neuro-Nudge:
Priming
![Page 81: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/81.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
• From are Florida oranges
• Sky the seamless gray is
• Sunlight makes
temperature wrinkle
raisins
![Page 82: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/82.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
![Page 83: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/83.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
• From are Florida oranges temperature
• Sky the seamless gray is
• Sunlight makes temperature wrinkle raisins
![Page 84: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/84.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
![Page 85: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/85.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
€ $
![Page 86: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/86.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
€ $
![Page 87: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/87.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Avoid “selfish”
triggers in
fundraising ads and
environments.
![Page 88: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/88.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
![Page 89: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/89.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Mirror Power
![Page 90: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/90.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Mirror No Mirror
9%
34%
![Page 91: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/91.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
![Page 92: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/92.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Mirror Subsitute?
Susan, We need your help…
![Page 93: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/93.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
“Reflect” your target to
encourage altruism!
![Page 94: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/94.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Rudeness
&
Revenge
![Page 95: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/95.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
What canceled
rudeness effect?
![Page 96: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/96.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
![Page 97: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/97.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Apologies really DO
work. Apologize!
![Page 98: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/98.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Post-It® Power
36%
75% 48%
Letter Letter
+ Post-It
Letter
+ Note
![Page 99: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/99.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Use a sticky note to
increase response rate!
![Page 100: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/100.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
![Page 101: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/101.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
![Page 102: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/102.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
![Page 103: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/103.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Use simple fonts to
minimize perceived
effort.
![Page 104: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/104.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
If you remember
just one thing from
today…
![Page 105: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/105.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Change is constant and
accelerating…
![Page 106: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/106.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Communication
Huge Change in 50 Years
![Page 107: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/107.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Media
Huge Change in 50 Years
![Page 108: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/108.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Mobile!
Big Data!
Social
Media!
![Page 109: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/109.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Our Brains
NO Change in 50,000 Years!
![Page 110: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/110.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Work with your
donor’s brain and
how it is wired!
![Page 111: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/111.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Free Resources Neuromarketing
Neurosciencemarketing.com/blog
Brainy Marketing
blogs.forbes.com/rogerdooley/
Inside Influence Report
influenceatwork.com
Dan Ariely Blog
danariely.com
Katya’s Nonprofit Marketing Blog
nonprofitmarketingblog.com
![Page 112: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/112.jpg)
@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
Neuro-Nudges for
Nonprofits
Roger Dooley rogerdooley.com
Twitter: @rogerdooley
linkedin.com/in/dooley/
![Page 113: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/113.jpg)
Register for How to Get More Followers on Social Media
w/ Guy Kawasaki Thursday, March 21 @ 1pm ET
Links
Upcoming Trainings: Nonprofit911.org
Fundraising Fundamentals Subscription Offer
888.284.7978 x1
or
Interactive online community: TheNetworkforGood.org
Online Learning Center: Fundraising123.org
![Page 114: Nonprofit 911 Neuro Nudges.pdf · 2013. 3. 14. · Nonprofit 911: Neuro-Nudges for Nonprofits with Roger Dooley Audio for this event will be available beginning at 1 pm ET via your](https://reader035.vdocuments.us/reader035/viewer/2022071417/611494482227183bba0f77c3/html5/thumbnails/114.jpg)