Nonprofit Campaigns

Carol McKay & Biz O’Mara

Reach out a Hand to One, Influence the Condition of All

Add collage/image of faces.

The Opportunity is Great

Only ableto fund 50 percentof High andMedium HighPrograms

Campaign Steps (Best Practices)

1. Plan – Leadership Support2. Educate – The Broader Message3. Ask – For Participation4. Thank – Recognize and Results

Plan

• Involve Management

• Recruit a Campaign Committee

• Promote Giving Communities

Educate

• Communicate United Way Message • Educational Events

• Volunteer Events

• ‘FUN’draising Events

Ask

• Group Solicitation

• Personal

• Electronic Technique

• Mailbox Campaign

Thank

Say Thank You and Say it Often!

Campaign Activity

Q & A

Resources

• United Way Website: www.unitedwaytwincities.org

• Campaign Section: www.unitedwaytwincities.org/campaign

• Ambassador 2.0 Site: http://ambassadors20.ning.com