non traditional advertising
DESCRIPTION
Non traditional advertisingTRANSCRIPT
NON-TRADITIONAL ADVERTISINGCATCHING CONSUMERS OFF GUARD!
WHAT IS NON-TRADITIONAL ADVERTISING?It is designed to cut through the clutter of traditional advertising to grab the attention of customers
WHAT IS NON-TRADITIONAL ADVERTISING?The goal of non-traditional advertising is to create striking advertising experiences that capture interest through their creativity and unpredictably. Much of non-traditional marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers.
EXAMPLES OF NON-TRADITIONAL ADVERTISEMENTS
Seiko Alarm Clock
EXAMPLES OF NON-TRADITIONAL ADVERTISEMENTS
Seiko Alarm Clock
EXAMPLES OF NON-TRADITIONAL ADVERTISEMENTS
Seiko Alarm Clock
EXAMPLES OF NON-TRADITIONAL ADVERTISEMENTS
Styke Underwear
This is the only timewhen we are getting into your ass
EXAMPLES OF NON-TRADITIONAL ADVERTISEMENTS
Funeral Service Ad on a Subway Station
EXAMPLES OF NON-TRADITIONAL ADVERTISEMENTS
M&M’s
EXAMPLES OF NON-TRADITIONAL ADVERTISEMENTS
McDonald’s
EXAMPLES OF NON-TRADITIONAL ADVERTISEMENTS
Doritos
PURPOSE OF NON-TRADITIONAL ADVERTISING
A. REDEFINING THE IMAGE OF A BRAND
B. TO INTRODUCE PRODUCT LINES TO NEW DEMOGRAPHICS
TYPES OF NON-TRADITIONAL MARKETING TOOLS
A. CROSS PROMOTION
Movie Product Placement Multi-Level Ads
B. PLACE-BASED PROMOTION
Audience-captive Environments NT Ads
C. SPONSORSHIP PROMOTION
PRODUCTION OF NON-TRADITIONAL ADVERTISING
1. SELECTING THE TARGET AUDIENCE AND THE PLACE WHERE IT WILL BE HELD
Funeral Service Ad on a Subway Station
M&M’s
McDonald’s
2. BUDGETING
3. SELECTING THE NON-TRADITIONAL MARKETING STRATEGY THAT WILL BE USEDa) Go where there’s no competitionb) Look for Methods or Platforms That
Break Through the Normal Cycle of Advertising
c) Tell a Compelling Story
3. SELECTING THE NON-TRADITIONAL MARKETING STRATEGY THAT WILL BE USED
Go where there’s no competition
Nestea’s Charging Booth
Sprite’s Shower Booth
a)Look for Methods or Platforms That Break Through the Normal Cycle of Advertising
3. SELECTING THE NON-TRADITIONAL MARKETING STRATEGY THAT WILL BE USED
Doritos
VS
Tell a Compelling Story
3. SELECTING THE NON-TRADITIONAL MARKETING STRATEGY THAT WILL BE USED
4. NEGOTIATING
5. EXECUTING
6. EVALUATING
THE END!