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DESCRIPTION
TRANSCRIPT
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• http://www.youtube.com/watch?v=obGIbsOfdL0
• http://www.youtube.com/watch?v=L29BCQFfqVo
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The Usage Lifecycle
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• http://www.infographicsshowcase.com/wp-content/uploads/2010/04/my-digital-life-2.jpg
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So What's the Big Deal
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Is Social Media A Fad
• http://www.youtube.com/watch?v=ypmfs3z8esI&feature=related
http://www.bitrebels.com/geek/social-media-a-fad-amazing-stats-reveal-answer/
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• http://www.slideshare.net/willgray/101-ways-to-use-social-media-3606342
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DEMOGRAPHICS
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• http://www.youtube.com/watch?v=pT4EbM7dCMs
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Fastest Growing Demographic on Facebook: Women Over 55
http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55
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Only 2 years ago, employers spent
• about $30 billion on
advertising, career fairs, and headhunters with about $8.5 billion of that spent on newspaper, job board, and other forms of recruitment advertising.
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• As the recession hit in 2008 and 2009, the total spending on recruitment advertising dropped by about two-thirds
to about $3.5 billion:
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What is Twitter?
“Twitter is instant messaging made available to the public”
Hugh Hewitt
http://www.youtube.com/watch?v=ddO9idmax0o
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How to create a bio
• http://www.personalbrandingblog.com/18-sources-of-personal-branding-credibility/
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• mark each tweet with a hashtag (#) denoting that you are associating it with that chat or topic.
• Why Tweet? • Be seen as an expert • Connect with other experts and resources • Do real time research • Nurture relationships with other industry leaders • Own your niche
• -Maria Elena Duron
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• Twitter data: 105M reg user, 180M unique visitors/mo, but 75% traffic outside of twitter.com > those are beautiful stats!
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• Twitter is fast becoming a ‘search engine for conversations’
» Penny Power
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Text Messaging and Chat Abbreviations
• A Guide to Understanding Text Messages, Chat Acronyms, and Twitter Messages
• http://www.webopedia.com/quick_ref/textmessageabbreviations.asp
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Twitter trumps New York Times, Wall Street Journal
• In April, according to Compete, Twitter
drew 19.4 million unique visitors
NYTimes.com drew 15.6 million
WSJ.com drew 12.2 million
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Twitter Short ListWho should we follow
• www.twellow.com• http://listorious.com/
Making long URLs usable!• TinyURL.com
Set up Twitter on a schedule• www.Tweetlater.com
I’m searching for information• www.twendz.com
Create a Custom Background
• http://www.mytweetspace.com/
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• Giving away access to information rewards the giver by building followers.
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The more followers, the more information comes to the giver to distribute
which in turn builds more followers
– Rosabeth Moss Kanter
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Ways to Increase your Twitter Followers
• Target Power Tweeters Tweet o Clock lets you know the best time to contact a particular Tweeter and displays
their most active timeframes – http://tweetoclock.com• Utilise Good Karma
Tweet Deck allows you to create and manage Twitter lists. You can easily create a list of people who you want to monitor that week in order to reply to any cries for help –
http://www.tweetdeck.com
• Tweet During Rush Hour However, the most active hour for people engaging in the twittersphere is between 1pm and 2pm every day
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• Follow Other People Who Should I Follow analyses your Twitter profile based on Bio, existing friends and Tweets and then generates a list of recommended people you should follow. You can alter the list based on location and popularity – http://www.whoshouldifollow.com
• Interact with your Followers Tweet Beep is a very effective tool that sends you alerts for a range of specified keywords. This will ensure you
never miss an opportunity to join or reply to a conversation - http://tweetbeep.com/
• Be a Resource Twit Doc allows you to upload a document, image or video and share it across Twitter – http://www.twitdoc.com/
• Follow other People with the same Interest
Twitterrel allows you to find people who have a similar interest as you – http://www.twitterel.com
• Make people Aware • Put links to your Twitter profile everywhere. Link it on your blog, Facebook Fan Page, email
signature, and everywhere else you have a presence online.
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• Utilise the Hash Tag Twit Scoop displays in real-time the words which are buzzing right now on twitter so take advantage and utilise
the hash key for relevant trending topics – http://www.twitscoop.com/
• Get Retweeted
ReTweet Radar puts together a cloud of terms that are currently being retweeted, ranks most retweeted users of Twitter and ranks the links that are being retweeted. If a topic close to your industry is a tending topic to retweet, get involved in the action – http://www.retweetradar.com/
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RSS Feed
http://www.youtube.com/results?search_type=&search_query=rss+in+plain+english&aq=2&oq=rss
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What is a Blog?
• is a type of website, with regular entries of commentary, descriptions of events, or other material such as graphics or video.
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http://www.tinkernut.com/archives/1793
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Huffingtonpost.com
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• www.alltop.com
• Read 600 Popular Magazines Online for Free! – Maggwire
• http://www.youtube.com/watch?v=Or3qv7esFcU&feature=player_embedded#
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• http://www.allfacebook.com/2009/12/facebook-privacy-new/
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Display all your social profiles and other online activities in one place.
• http://chi.mp/
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Are you looking to embed your social business card in your
website or your email signature
• http://www.retaggr.com/
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Sales is about connecting with the customer
creating real value
and solving their problems
I don’t think sales is just about the pitch.
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• http://www.slideshare.net/avarry/digital-natives-presentation-3685513• http://ow.ly/1x9KZ