nokia: fall of the colossus

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:FALL OF THE COLOSSUS. Trendstracker Asia

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Nokia, from the eyes of the youth.

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Page 1: Nokia: Fall of the colossus

Trendstracker Asia

:FALL OF THE COLOSSUS.

Page 2: Nokia: Fall of the colossus

Trendstracker Asia

NOKIA used to be THE LEADING BRAND in mobile telecommunication.

Overshadowing giants such as MOTOROLA,

SIEMENS, and ALCATEL, EVERYONE wanted to own a NOKIA.

Page 3: Nokia: Fall of the colossus

Trendstracker Asia

NOKIA used to be a HEAVYWEIGHT CHAMPION.

They helped

shape the industry

into everything

that it is TODAY

Page 4: Nokia: Fall of the colossus

Trendstracker Asia

Where are they now?

Page 5: Nokia: Fall of the colossus

Trendstracker Asia

LOST, in a

world of

GIANTS.

Page 6: Nokia: Fall of the colossus

Trendstracker Asia

Nokia’s name is lost amidst other GIANTS

such as:

Page 7: Nokia: Fall of the colossus

Trendstracker Asia

What’s wrong? Why is this happening?

BBM was discovered and utilized by youths. It delievered something that allowed youths to connect, hence youths allowed it to explode onto the scene.

Apple brought about a revolution in the way that

phones were used. They provided apps that allowed

youths to connect with each other, on so many different

levels. Youths rewarded their ingenuity with status-

recognition, and trended it.

Page 8: Nokia: Fall of the colossus

Trendstracker Asia

On behalf of all youths world-wide..

..What has

NOKIA brought to

the table?

Page 9: Nokia: Fall of the colossus

Trendstracker Asia

Absolutely nothing.

Page 10: Nokia: Fall of the colossus

Trendstracker Asia

Nokia is no longer a force that youths dream about owning when they go to sleep at night.

Page 11: Nokia: Fall of the colossus

Trendstracker Asia

But chill, not all is lost. Nokia is not a COMPLETE

minnow in this game of GIANTS.

Page 12: Nokia: Fall of the colossus

Trendstracker Asia

NOKIA still has its secret weapon..

Page 13: Nokia: Fall of the colossus

Trendstracker Asia

Us. The YOUTH representing NOKIA OLD TIMERS.

Page 14: Nokia: Fall of the colossus

Trendstracker Asia

Get back to the GRASSROOTS LEVEL.

Those of us that are loyal

to you, love your

products, and give a DAMN

ABOUT WHAT

HAPPENS TO YOU.

Page 15: Nokia: Fall of the colossus

Trendstracker Asia

“.. Nokia is better than any other brands! I love Nokia! Hehee. My first and second phones were Nokia, and it

lasted for about 2-3 years. And I don't really like to buy any other brands macam Iphone, Blackberry semua tu.

Leceh nak jage, sensitif.. he he hehh”.

Syamimi, 20. Kuantan/MAS.

“.. The thing about hi-tech phones is, they’re very sensitive, and hard to take care of. At the end of the day, I think NOKIA will remain as one of the heavyweights, cos’ it’s like one of THE general brands. Like Maggie. Hahaha”.

Azzafiera, 20. Cheras /MAS

Page 16: Nokia: Fall of the colossus

Trendstracker Asia

We’re here. We’re ready to listen. We care. Engage us.

Page 17: Nokia: Fall of the colossus

Trendstracker Asia

The ball’s in YOUR court.