colossus english presentation video
DESCRIPTION
The Re-creation of the Ancient Wonder of Colossus .TRANSCRIPT
REVITALIZING THE COMPETITIVENESS OF TOURISM DESTINATIONS THROUGH
INNOVATIVE MEGA ATTRACTIONS
George A. Barboutis MSc, MBA, DESS (CORNELL-ESSEC)
Project Representative of the Municipality of Rhodes Member of Tourism Research Body of the Chamber of Dodecanese Founding Member of SITE Greek Chapter
Director of Marketing of RODOS PALACE HOTEL & CONVENTION CENTRE
““Reviving the Ancient Wonder Reviving the Ancient Wonder of Colossus of Rhodes”of Colossus of Rhodes”
Moving from Products and Services to Experiences
“Destinations will need to reinvent themselves in order to be competitive and grow their industry in the future. Destinations need to move beyond
offering products and services (hotels and attractions) to inventing,
orchestrating and delivering exceptional experiences to their clients that exceed
their expectations”. A.POON
THE TOURISM OF THE FUTURETHE TOURISM OF THE FUTURE
THE FUTURE OF GREECE AS A TOURISM DESTINATION
How Greece as a tourism destination can reinvent itself in order to become competitive in the future?
The Case of Rhodes
What MEGA-ACTIONS and MEGA–EVENTS would lead Rhodes to enter successfully the Tourism of the Future ?
WHAT NEEDS TO BE DONE ?WHAT NEEDS TO BE DONE ?
THE REVIVAL OF THE THE REVIVAL OF THE ANCIENT WONDER ANCIENT WONDER OF COLOSSUS TO A OF COLOSSUS TO A CURRENT WONDER CURRENT WONDER OF THE 21OF THE 21stst CENTURY CENTURY
The Revival of The Revival of Myths Myths
One of the seven wonders of the ancient world Built as a tribute to the Sun God Helios, protector of
the city of Rhodes to celebrate freedom, unity and peace. (292 B.C.)
Following the failure of siege of Demetrius Poliorkitis to the island
Designed by the sculptor Chares of Lindos (70 feet tall)
(Mastrapas, 1993 )
History of History of ColossusColossus
“To you, O Sun, the people of Dorian Rhodes set up this bronze statue reaching to Olympus when they had pacified the waves of war and crowned their city with the spoils taken from the enemy. Not only over the seas but also on land did they kindle
the lovely torch of freedom.”Dedicatory inscription of the Colossus
WHERE DID HE ACTUALLY STAND AND HOW DID HE LOOK LIKE?
Scientific evidence is lacking on where he stood and how exactly he looked like.
Its mystery… Stirred the fantasy of historians to praise the legendary
statue Numerous artists provided drawings according to their
imagination
(Mastrapas, 1993 )
Historical Evidence of Historical Evidence of ColossusColossus
FIELD OF IDEOLOGICAL ASSOCIATION
LANDMARK
ANCIENT WONDER
TRIBUTE TO THE SUN GOD OF HELIOS , FREEDOM &
PEACE
IN THE PAST
WORLD LAMDMARK
WONDER OF THE 21st CENTURY
ECUMENICAL SYMBOL OF PEACE, HOPE AND
OPTIMISM
IN THE FUTURE HAS TO BE
Against :
The recreation of a sterile imitation (Replica) of
the ancient Wonder referring to
anachronistic and archaeological implications
THE PROPOSAL
The creative revival of the Wonder into a modern, contemporary work-of-art that will
transform the invaluable intangible characteristics and convey the symbolic values
of the legendary monument
The Concept…
To create a contemporary (21st century) wonder inspired by the Colossus the ancient wonder. It should be an evolutionary and a
modern successor of it, borrowing the unique attributes, the symbolic
characteristics and the artistic values of Colossus attempting to
become a feat of our century.
It should become a symbol of the Greek civilization and should be
enriched with a current, diachronic ideological content.
“Just like the Colossus was built as a tribute to the Sun God of Helios to celebrate freedom and peace, its successor standing at the crossroads of three continents should become Rhodes’ and
Greece’s contribution to the world, emitting eternal light and symbolizing ecumenical world peace, sending messages of hope and optimism
for the future generations to come”
The Vision…
1.1. Artistic Excellence of Artistic Excellence of Global Recognition Global Recognition and Worldwide and Worldwide AcceptanceAcceptance
2.2. Innovative Innovative Technological Technological Achievement Achievement
Artistic Expression Artistic Expression Technical Technical
ConstructionConstruction
SUGGESTED IMPLEMENTATION SUGGESTED IMPLEMENTATION
INTERNATIONAL INTERNATIONAL ARCHITECTURAL & ARCHITECTURAL &
DESIGN COMPETITION DESIGN COMPETITION
COMMISSION TO A COMMISSION TO A FAMOUS FAMOUS
ARCHITECTURAL ARCHITECTURAL FIRM OF WORLDWIDE FIRM OF WORLDWIDE
RECOGNITIONRECOGNITION
or
SUGGESTED IMPLEMENTATIONSUGGESTED IMPLEMENTATION
LocationLocation Visibility suitable to a Visibility suitable to a
grand scale landmarkgrand scale landmark
Highly visible from air and Highly visible from air and sea emitting its eternal sea emitting its eternal light to the four points of light to the four points of the horizonthe horizon
Ease of access to visitors Ease of access to visitors without major problems in without major problems in transportationtransportation
Avoid accessibility Avoid accessibility obstaclesobstacles to the harbour to the harbour or the airport of Rhodesor the airport of Rhodes
SUGGESTED IMPLEMENTATIONSUGGESTED IMPLEMENTATION
Attracting FundsAttracting Funds
FoundationsFoundations
DonationsDonations
SubsidiesSubsidies
SupportsSupports
CollectionsCollections
SUGGESTED IMPLEMENTATIONSUGGESTED IMPLEMENTATION
Communication Communication StrategyStrategy
International Media Campaign to International Media Campaign to raise awareness and interest of raise awareness and interest of the project worldwidethe project worldwide
Mobilization of Greek and Mobilization of Greek and international celebrities international celebrities (politicians, artists, intellectuals) to (politicians, artists, intellectuals) to become Ambassadors of the ideabecome Ambassadors of the idea
Planning and creation of PR Planning and creation of PR events at various stages of the events at various stages of the implementation of the projectimplementation of the project
SUGGESTED IMPLEMENTATIONSUGGESTED IMPLEMENTATION
Honorary Honorary Selection Selection
Committee Committee
• Worldwide Recognition•Transparency of
Procedures • Global Acceptance
Distinguished Personalities
under the aegis of the
President of the Hellenic Republic
SUGGESTED IMPLEMENTATIONSUGGESTED IMPLEMENTATION
Future Revenues- Future Revenues- Avoidance of Avoidance of
Commercialization Commercialization Future Revenues should be Future Revenues should be
offered to the constant offered to the constant maintenancemaintenance, , and expansion and expansion of the project withof the project with
Actions concerning the Actions concerning the dissemination of Greek dissemination of Greek History and Hellenic History and Hellenic Cultural HeritageCultural Heritage
Creation of a theme Creation of a theme Museum of Colossus Museum of Colossus employing interactive employing interactive technologies to enhance technologies to enhance guests experienceguests experience
SUGGESTED IMPLEMENTATIONSUGGESTED IMPLEMENTATION
Mediterranean Venue of PeaceMediterranean Venue of Peace
Future Revenues should Future Revenues should be also offered tobe also offered to
Actions concerning the Actions concerning the constant dissemination of constant dissemination of the idea of World Peace the idea of World Peace andand
Establishment of a Establishment of a Cultural Peace Venue Cultural Peace Venue
( EI( EIΡΗΝΗ) ΡΗΝΗ) that would that would include Amphitheater , include Amphitheater , Conference Center for Conference Center for organizing Conferences, organizing Conferences, Gala Dinners and other Gala Dinners and other similar Peace Events similar Peace Events
SUGGESTED IMPLEMENTATIONSUGGESTED IMPLEMENTATION
The Recreation of the ancient The Recreation of the ancient Library of AlexandriaLibrary of Alexandria
CASE STUDIES OF SIMILAR PROJECTS ABROAD
In the Past : Accumulated the worldwide knowledge of the ancient times
The The New Library of New Library of
AlexandriaAlexandria
Created with the mission to recapture the spirit of the original with the aim to be: A center of excellence in the production and dissemination of current knowledge and a
place of dialogue, learning and understanding between cultures and people aspiring also to be
The world’s window on Egypt and Egypt’s window on the world, in the new digital age .
The The New Library of New Library of
AlexandriaAlexandria
Cooperation of the Egyptian Government with UNESCO Invitation of a Global Architectural Competition Cost 220.000.000 million U.S. Dollars in year 2002 Funds were raised from contributions of 27 countries
Six specialized Libraries Four Museums Planetarium and a Culturama Eight Academic Research Centers Fifteen Permanent Exhibitions Four Art Galleries
The The New Library of New Library of
AlexandriaAlexandria
today today possesses :possesses :
International Conference Center Host of numerous institutions and Venue of dozens of conferences , meetings,
exhibitions and events Receiving Receiving annually annually 1.1.5500.000 00.000 visitorsvisitorsall over the worldall over the world!!
The The New Library New Library
of Alexandriaof Alexandria
today today possesses :possesses :
Rio 2016Rio 2016Solar City TowerSolar City Tower
FUTURE PROJECTS
Rio 2016Solar City Tower
Rio 2016Solar City Tower
Rio 2016Solar City Tower
Rio 2016Solar City Tower
COMPETITIVE COMPETITIVE ADVANTAGES OF ADVANTAGES OF
THE PROJECT THE PROJECT
Communication Level Secures enormous and invaluable publicity for Rhodes
Island and Greece that cannot be assessed in monetary terms.
Repositions in the most dynamic way Rhodes and Greece in the world tourism map
Creates increasingly high demand for the destination, opens new horizons and paves the way for new tourism
evolutions Artistic Creation Level
Its colossal historical nature, challenges the most distinguished Artists around the world to participate, securing the prestige that such a landmark deserves
CULTURAL & TOURISM ACHIEVEMENT
Competitive Advantages of the Project
Competitive Advantages of the Project
Technological Level Promotes Innovation , superseding the
conventional methods of construction
Foreign Affairs & External Relations The implementation of a Global Venue of
Peace creates large pacific opportunities in the wider Mediterranean region
CULTURAL & TOURISM ACHIEVEMENT
It can become a pioneering project providing initiative to start similar creative & innovative cultural and tourism projects, in all regions
of Greece, with its invaluable historical and mythological wealth.
Competitive Advantages of the Project
Cultural and Tourism Achievement
Contributes significantly to the higher recognition of our national treasures and
appreciation of our cultural heritage, converting our introverted mentality to cultural extroversion
NATIONAL PROFITS
Strengthens the feeling of national pride and makes us equal successors of our gracious
history and our ancient predecessors
EPILOGUEEPILOGUE
It represents a moral duty to historical Rhodes, an ethical debt to mythical Greece and an honorary
obligation to humanity to offer a memorable achievement of international scale
Much like the Olympic Games, it is something so Hellenic that the whole country has to benefit and
at the same time so ecumenical that the whole world has to gain !
INTERNATIONAL APPEAL
Thank you for your kind attention
GEORGE A. BARBOUTISMSc., M.B.A., D.E.S.S. (CORNELL-ESSEC)
Head of the Project of the Municipality of Rhodes Member of Tourism Research Body of the Chamber of Dodecanese Director of Marketing of RODOS PALACE HOTEL & CONVENTION CENTRE