COMPANY FACT PRESENTATIONNOKIA

1865 : The Birth of NokiaFredrik Idestam establishes a paper mill at the Tammerkoski rapids in south-western Finland.

Nokia started by making paper- The Original communications technology A few years later, he built a second mill by the Nokian virta river – the place that gave Nokia its name. 1898: Finnish Rubber Works founded

Eduard Polón founds Finnish Rubber Works, which will later become Nokia's rubber business.

HISTORY

History

• 1912: Finnish Cable Works foundedArvid Wickström starts Finish Cable Works, the foundation of Nokia's cable and electronics businesses.

• 1937: Verner Weckman, industry heavyweightFormer Olympic Verner Weckman becomes President of Finnish Cable Works.

History

• 1960: First electronics departmentCable Works establishes its first electronics department, selling and operating computers.

• 1962 First in-house electrical deviceThe Cable Works electronics department produces its first in-house electrical device - a pulse analyzer for nuclear power plants.

History

• 1981: The mobile era beginsNordic Mobile Telephone (NMT), the first international mobile phone network, is built.

• 1982: Nokia makes its first digital telephone switchThe Nokia DX200, the company’s first digital telephone switch, goes into operation.

1994: World’s first satellite callThe world’s first satellite call is made, using a Nokia GSM handset.

1997: Snake – a classic mobile gameThe Nokia 6110 is the first phone to feature Nokia’s Snake game.

1998: Nokia leads the worldNokia becomes the world leader in mobile phones.

History

Logo’s of Nokia

1.Founded in 2. Founded in 1865 1898Incorporated logo fromIn Nokia 1871 1965-1966

3. Nokia corporated 4. Nokia

“Arrow” logo currentUsed before logoCurrent logo

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• Company offers its products in 150 countries. Its HQ is in Espoo, Finland and employees about 68,500 people . Other company of Nokia are in China , Hungry , Germany , Korea and India

• Everyone has a need to communicate and share. Nokia helps people to fulfill this need and we help people feel close to what matters to them .

NOKIA

MISSION STATEMENT

VISION STATEMENT

“OUR VISION IS A WORLD WHERE EVERYONE CAN BE CONNECTED. OUR VISION IS TO ENSURE THAT 5 BILLION PEOPLE ARE ALWAYS CONNECTED AT EVERY GIVEN POINT AND TO ACHIEVE 100 FOLD MORE NETWOK TRAFFIC.”

Headquarters

• The Nokia head office building of Nokia corporation located in Finland. The building itself is named The Nokia House.

• • NOKIA’S• HEAD OFFICE

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Chairman:- Timo Ihamuotila

Marko AhtisaariExecutive Vice president

Stephen ElopExecutive Vice President, Devices & Services.

Michael HalbherrExecutive Vice President, Location & Commerce.

o HarlowExecutive Vice President, Smart Devices.

Louise PentlandExecutive Vice President, Chief Legal Officer.

KEY-PEOPLE

COMPANY STRUCTURE

4 P’S OF MARKETING MIX

PRODUCT Variety:

In every series of Nokia there are large number varieties.

.e.g. entry level include 1200,1208,1100,1110,1110i,1112 etc

Quality: Nokia gain brand personality and market shares because of its quality.

Design: Nokia sets are of various design such as

Flip sets , Flat sets, Slide sets , Sets with rotating camera etc

Price

• Price is a key factor in the selling of a product, and is usually the

• For example, competitor based, penetration or skimming. The three main factors affecting the amount charged for a product or service, are; the cost of production, customer demand and competition. Since its entry into Indian mobile market in 1995, it focused on manufacturing of mobile handsets based on GSM technology. Nokia built a strong brand image with focused marketing and distribution network. It started focusing on the low-cost mobile phone segment for rural markets in India, but, faced stiff competition from Sony Ericsson, Samsung, and Motorola who also started offering low-cost handsets.

Place

• For a product to be very successful it must be easy to access, Nokia mobile phones are very easy to access nowadays, they are sold in supermarkets, Nokia Priority, Nokia Care and specialized outlets e.g : mobile stores

PROMOTION:

Sale promotion:1. Gift like Yamaha bike , Philips TV ,

Mitsubishi split AC , watches and digital diary

2. With N73 mobile offer Rs2500 original Blue tooth free

Advertising:3. Though TV , Sign boards , Bill

boards , Radio and Newspaper

BRAND POSITION OF NOKIA

Worldwide Sales 2011-2012[3 Qtr]

MARKET-SHARE

THE DOWNFALL OF NOKIA Nokia slump to third place with 15.2% market share: Nokia have seen their market share fall from a lofty 38.1% in

Q2 2010 to a 3rd ranking 15.2% as we see the Smartphone market become dominated in almost equal terms by the power three of Apple, Samsung and Nokia.

1. Symbian Operating System

Symbian is a sinking ship - the downfall of Nokia…

2. Linux based OS

Nokia failed to launch successful models with this innovative OS even after the pact made between Nokia and Intel Inc., so lost another chance to compete with the same platform based Android OS

COMPETITORS

SWOT ANALYSIS

STRENGTHS OF NOKIA

1. EXPERIENCE2. EXPERTISE3. KNOWLEDGE OF CUSTOMER4. WORLD WIDE DISTRIBUTION NETWORK5. REPUTATION

WEAKNESS OF NOKIA

1. SLOW REACTION TO NEW RIVALRY2. LOW POPULARITY OF SYMBIAN OPERATING

SYSTEM3. POOR DESIGN OF SMART PHONES4. LOW PERFORMANCE OF SMART PHONES

1. With the wide range in products, features and different price range for different people, it has an advantage over the competitors around.

2. ‘Telecom penetration in India’ being at the peak time. 3. As the standard of living in India has increased the purchasing power of the people as increased as well, so Nokia has to target right customer at right time to gain the most out of the situation.

Opportunity

.

THREATSChina Mobile made Copy Of

NOKIA Sets.

Looking mainly at the competition that are taking away Nokia’s market share.

Orange, Vodafone and O2 and many other operators are globally selling their own brands of phone.

Higher import charges.

CORPORATE SOCIAL RESPONSIBILITY

ENVIRONMENT Recycling Packaging TransportingNOKIA HELPING HANDSo Blood donationso Fund raisingo Volunteering at hospitals

PESTLE ANALYSIS

POLITICAL FACTOR:

ECONOMIC FACTOR:

SOCIAL FACTOR:

Nokia has been a member of the United Nations Global Compact since 2001

Nokia reported spending $5.4 million on lobbying in the U.S. in 2007 and $2 million on lobbying in 2008.

Nokia had to change its functions from single market to global market due to collapse of Russian Federation.

TECHNOLOGICAL FACTOR:

LEGAL FACTOR:

Patents right on technology

ENVIRONMENTAL FACTOR:

Eco Friendly:1)Recycling2)packing

Improvement or Changes in technology

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