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Nofuss Internet BusinessSearch Engine Promotion

and Search Engine Marketing

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Rich Sale - Who Is He? Been working full time on the Internet since 2004 Helping Businesses and Individuals get some return

from their Internet investment. Web Design and Development Experience Software Engineering / Database Driven Websites Search Engine Promotion Expert Web Usability Google AdWords Internet affiliate marketing Loads more................

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What Is Search Engine Marketing (SEM)?

Generating sales and/or capturing leads from ‘customers’ that are searching on the Internet

SEM starts with “search engine optimisation (SEO)”◦ Build a site with search in mind based around keywords

But SEM is mostly “search engine promotion (SEP)”◦ Actively Promote the web pages so they appear in Search results. ◦ Intelligently Promote web pages to maximise traffic/sales

SEM has Grown to optionally include Pay Per Click (PPC)◦ Google’s Adwords (3 line ads that show up on the right of search

engine results)

But SEM now utilises Web 2.0 Social Networking Sites as a promotion tool.

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So Why Do You Need SEM?People now search the internet for everything

Your business website has to appear in the search results to get this business

But moreover You must rank well in the search results for

the right keywords to get this business.

This is What I Can Do For You!

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Examples of What We Achieve Property Search Agents

#7 out of 67,700,000 on Google.com London Search Agents

#1 out of 43,800,000 on Google.com

Roof Access #2 out of 16,200,000 on google.com

Industrial Roof Access #1 & 2 out of 8,380,000 on google.com

Stairwell Access #4 out of 420,000 on google.com

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Examples of What We Achieve (cont) Wine Storage

#3 out of 22,900,000 on google.co.uk Wine Cellars

#3 out of 7,700,000 on google.co.uk Wine Racks

#9 out of 13,100,000 on google.co.uk Wine Insurance

#4 out of 40,000,000 on google.com Large sized Ladies Shoes

#3 out of 41,400,000 on google.com Large Ladies Shoes

#1 out of 29,300,000 on google.com

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Examples of What We Achieve (cont)

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Examples of What We Achieve (cont)

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Examples of What We Achieve (cont)

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Examples of What We Achieve (cont)

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Examples of What We Achieve (cont)

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Examples of What We Achieve (cont)

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Examples of What We Achieve (cont)

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Examples of What We Achieve (cont)

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What Is The ProcessGet The Website Optimised

◦ Web Designers Just Don’t Get SEO/SEP so we fix the website.

◦ Choose the keywords◦ Modify web content to match keywords

Setup Tracking/Analytics Get Website IndexedPPC Campaign (optional)

◦ Establish buying keywordsSEP/SEM (promotion/marketing)Monitor, Review and Improve

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How To Dominate Your MarketUnderstand your customer’s searching behavior

◦ What problem are they trying to solve◦ What’s the conversation they’re having with

themselves?Decide how to track conversions (leads, sales etc.)Keyword research

◦ Brainstorm core ones◦ “Spy” on competition◦ Let loose the tools

Group keywords by landing page (conversation type)

Prioritise Assign landing pages and optimise content

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How To Dominate Your Market (cont)Set up a blog (optional)Set up Adwords campaign (optional)

◦ Monitor, test etc. Split test every day Adjust bids every day Delete non-performing keywords every day

Find a “money term” start search engine promotion process◦ Article Marketing 2-3 articles per week (or even more!)◦ Blog postings at least 3 times per week (outsource)◦ Forum postings◦ Yahoo answers◦ Blog postings (other people’s)◦ ........

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Services Offered Initial consultation

◦ Build a plan to dominate your market

SEP Services◦ Article writing (500–750 words)◦ Article submission to 200–1000 article directories for every

article –Builds thousands of links with optimised “anchor text”◦ Highly specialised, no duplicate content penalties!◦ Link building in forums, blogs and Yahoo answers EVERY day◦ Social bookmarking of articles and blog posts EVERY day◦ Monthly consultation with web designer to insure appropriate

on page elements.◦ Set up your blog◦ 2–4 blog posts per week (your blog)◦ …….more

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Services Offered (cont)PPC Services

◦ Keyword research – both general and competitor analysis – using all tools

◦ Ad groups set up with no more than 3 keywords in each ad group, and all keywords categorised by “customer conversation”

◦ Initial ads set up with keywords in the ad text, correct capitalisation etc.

◦ Split testing ads for EVERY ad group, EVERY day◦ Content network campaign set up and tracking◦ Site placement campaign set up and tracking◦ Daily bid optimisation◦ Your campaign reviewed and tweaked EVERY day◦ – Autoresponder set up

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Thankshttp://www.nofussinternetbusiness.com

Rich SaleTel: 01767 650 730Mob: 07979 961 971Email: ricsale@nofussinternetbusiness.com

The Old Fountain12 Dennis GreenGamlingaySandySG19 3LQUnited Kingdom