NO SPACES WITHOUT SYSTEMIC and COLLABORATIVE STRATEGIES.

Jorge García de la Cámara

3rd

Innovative Learning Spaces Summit

Barcelona 20-21 September, 2018

The case of the UPF Barcelona School of Management.

UPF Barcelona School of ManagementIntro

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Key Factors

UPF Barcelona School of Management Private FoundationPrivate Foundation linked to a public university:

Universidad Pompeu Fabra.

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Portfolio117 Programs, 8 areas of knowledge:

• Accounting and Finance

• Business Administration and Management

• Communication, Journalism and Translation

• Creativity and Technology

• Economics, Health Management and Science

• Human Resources

• Law, Politics and Public Management

• Marketing and Branding

Participants2.200 new participants every academic year.

Length of the studies: 3, 6, 10, 16 months

Modalities82% On-Campus or blended

18% Online

New pedagogical

model

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Participants as active owners of their learning.

New pedagogical model

Provides a unique BSM DNA:

• Evidence based management

• Storytelling

• Ethics and sustainability

• Project Management

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1 Brings training closer to the real

profesional practice

Introduces tailored training plan

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Integrates knowledge and trascends

the boundaries of academic areas

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Focuses on the individual project,

enriched with systematic and

collaborative work

BSM transdisciplinarity as a value

• Students

• Faculty• Staff

• Designers

Simultaneous approaches

The keys of learning are motivation and the

management of emotions.In both aspects, the role of space is critical, particularly

when in a same building coexist differents renovationperiods (early XXth century, ‘90 and this last decade).

The importance of spaces

Since 2015-2016, the new pedagogical model has

been regularly implemented in our portfolio.2017-2018:

• 22 Masters (completely adapted)• 476 projects

• 194 personalized mentors

Wide portafolio

• The average length of our programs is 10 months

• Different ages and backgrounds• Faculty, two main profiles: Academics and

Professionals

BSM singularities

Particularities of the

implementationof the new pedagogical

model

Spaces for collaborative outputs and presentations

Project Rooms01Spaces for sociability and collaborative/individual studyThe Gallery02Spaces for representation and brand visibilityThe Hall03

Spaces for collaborative outputs and presentations

Project Rooms01

ClassicalClassical classroom layout

The center The profesor at the center of the classroom

No courtyardUnused inner courtyard

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Collaborative and versatileSpaces that enable social and

informal learning in multiple formats

June 2016. Architecturalcompetition

4 requirements forthe new classrooms

ComfortSpaces head to create a physical and

mental feeling of confort and

wellbeing

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AestheticsThe pleasure wich includes the

recognition of symetry, harmony,

simplicity and fitness for use

IntegrationBalance between technological and

educational resources

Multiple formatsThe potential of several uses within a

same space

www.valor-llimos.comVery advanced technically

Sensors integrated into the furniture

Strong investment for an easily outdated technology

www.deardesign.studiowww.archikubic.comMore focused on Business School

Not adequate to UPF Barcelona School

of Management brand values.

Production difficult to adapt to the

academic calendar

Fits all the academics prerequisists.

Scalable in technology and future needs.

Easy to adapt to the academic calendar

Layout 01Classes and team works

Layout 02Project presentations

Image 03Discussions

Image 04Lectures and presentations

Multiple formatsIndividual and group presentations , individual and

group work, theatre format, grandstands for teamwork

and combination of different formats at once.

CollaborativeThe participants become the drivers of learning, active

subjects that ask questions, enage teamworks, execute

projects and solve problems.

Light-weight modular fornitureThe bench-desk can be combined to create a

team table, used individually as a desk and seat,

or even set to work as a grandstand.

Lighting and acusticsThe solutions help to minimise sight fatigue and

by providing soudproofing.

Technologically advanced6 digital cameras, floating microphones for recording

sessions and broadcasts, 2 interactive touchscreen

devices with mobile technology.

Models Standard fabrication Advanced technologies Useful inner courtyard

Planning adjusted to academic activities

• June 2016: Architectural competition

• July 2016: Winner

• Augoust - Setember 2016: Demolitions and renovation works

• October 2016: Furniture models

• November 2016: standard fabrication of the prototypes

• January 2017: Inauguration with participants.

December 2016

WINNER INTERIOR ARCHITECTURE

995

Interior Design . Interior design

Auftraggeber . ClientDEAR DESIGN S.L., Barcelona, Spain, www.deardesign.net

DEAR DESIGN S.L., Ignasi Llauradó, Barcelona, Spain, www.deardesign.net

UPF TEACHING SPACES – Barcelona School of Management

Design

JURYBEGRÜNDUNG . STATEMENT OF THE JURY Ein formal und funktional auf sehr hohem Niveau gestaltetes, überausmodern wirkendes Seminarraum-Design, das sich flexibel und einfach an unterschiedlichste Unterrichtssituationen anpassen lässt. This facility,superbly designed in terms of both form and function, features classrooms in a very contemporary style; they can be quickly and easily adaptedfor a broad range of instructional scenarios.

PROJEKT . PROJECT Die neuen Klassenzimmer wurden als große und flexible Mehrzweckräume mit leichten modularen Möbelnentworfen, die es ermöglichen, die Klassenzimmer innerhalb weniger Minuten in verschiedene Formate umzuwandeln. Ein gemeinschaftlichesLernen und eine interdisziplinäre Leitung erfordern Klassenräume, die es ermöglichen, neue Beziehungen zwischen Studenten und Lehrern zufördern. Daher wurden mehrere Magnettafeln, Digitalkameras, sechs Mikrofone, Broadcast-Streaming und Touchscreens installiert. The newclassrooms have been designed as large multipurpose flexible spaces equipped with light, modular and mobile furniture, allowing the classroom tobe transformed into multiple formats in a matter of minutes. A cooperative learning and interdisciplinary guidance requires classrooms preparedto facilitate new relationships among students and teachers, and therefore multiple magnetic white boards, digital cameras, six microphonesand broadcast streaming and touch televisions have been installed.

INVEST IN LEARNING SPACESUnexpected recognition

Advanced Learning Methodologies

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Faculty, participants and staff commitment

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Collaborative work between designers & staff

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Unexpected visibility and recognition for UPF BSM

Spaces for sociability and collaborative/individual study

The Gallery02

ObsoleteObsolete facilities used in public activities.

The distribution of space always seemd provisional.

No spaces to meetParticipants did not have the opportunity to

meet. Participants transited from home or

office to the classroom, and from the

classroom to home.

SociabilitySociability was artificial, non natural.

It happened just in very specific

moments

3The GallerySix initial premises Area for resting

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1 Group or individual work space

Projections and exhibition space

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A space to negotiate between equals

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BSM ceremonies and events

Catering services

Two continuous and different spaces.

Planning 2017All the renovation works had to be

developed during non-academic period

By the end of October 2017Renovations and new furnitures were

ready for the opening of the Academic

Year 17-18

August 2017August is the key month.

Grup areas (3-8 people), individual spaces for study, leisure área.

Layout 1. Participants regular uses

U bleachers used for discussions, presentations,

masterclasses, recitals, with a simultaneous use of thestyudy área.

Layout 2. Discusion and study areas

Receptions, caterings, celebrations.

Layout 4. Events II

Lectures, film projections, live music concerts.

Layout 3. Events I

Area I. Study & individual/group workThe Gallery, which had to keep the objective of remain changeable, has been conceived in

two clear and defined áreas, separated by an acustic glass wall: the studying and work

room, and the socialisation area.

Area II. SociabilityThe socialisation area creates a meeting point where students from different knowledge areas get

in touch, make synergies and transversal connections

Two continuous and different spaces.

Laberynth Festival. March 2018.The value of transversality, multi-disciplinarity, a

holistic view and culture is essential for the BSM and

gives meaning to the profile of professionals we

intend to shape. For this reason, the Laberynth

Festival was conceived as an important milestone in

the school within our teaching model, which gives

culture and humanities a prominent role.

Laberynth Festival. Poetry Slam, March 2018.

The Laberint festival was conceived as a space for the

exchange of knowledge and experiences aimed to

complement the comprehensive education of the

participants, whatever their training area: journalists,

lawyers, accountants, executives, marketing directors, film-

makers, financiers, creators of video games, editors…

Simultaneous usesLabyrinth Festival, March 2018

Unexpected usesSant Jordi Day, April 2018

Unexpected visitsEven pets are welcome

Spaces for representation and brand visibility

The Hall03

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Representation and brand visibilityThe HallThree initial premises

Not just a passageBut a space full of unexpected connections

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New brand visibilityThe Hall as a loudspeaker of the new

brand image

Connection to the Gallery & AuditoriumThe Hall encourage meetings and creativity

between participants.

ElevatorsThe elevetors were the only place to interact

Main entranceThe hall had been used just as a circulation and

informative space

CorridorsFormally, the Hall was very subject

to the 90’s inheritance

Meeting Point + Alumni Smart Wall + SociabilityA place to create unexpected connections

Recepction + Digital informationAn improvement of information visibility & branding

Recording space + Representation.A representative space linked to the Auditorium

Welcome SpaceA contemporary welcome space, able

to print the new BSM identity

Interpersonal connectionA space able to set a collaborative and

interpersonal connection between participants,

facutly and staff

Re-useA projecte able to revalue current spaces with

new uses and functionalities

ConceptsMembership, connection and exchange, tallent ecosystem,

creativity, innovation, transversality, multidisciplinarity.

BrandA space to extrapolate BSM new identtiy and

signage

ParticiapntsThe participants ad the central actors of the

BSM community

ConceptsMembership, connection and exchange, tallent ecos,ystem,

creativity, innovation, transversality, multidisciplinarity.

BrandA space to extrapolate BSM new identtiy and

signage

ParticiapntsThe participants ad the central actors of the

BSM community

Reception (18.09.19) Elevators and access to the Gallery (18.09.19) New bleacher (18.09.18)

thanks.

This presentation is the result of a collective work. People directly involved:

Sònia Sànchez, BSM Innovation Learning Manager

Lucia Crosas, BSM Director of Resources and People

Mònica Rius, BSM Director of Marketing and Communication

Xavier Royo, BSM Facility Manager

Toni Expósito, BSM Integral Services Manager

Àgata Olivella, BSM Storyteller

Maite Ruiz, BSM Communication

BSM Faculty and Staff

BSM Alumni and current participants

Ignasi Llauradó, CEO deardesign studio

deardesign studio team

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www.barcelonaschoolofmanagement.upf.edu

email: jorge.garcia@bsm.upf.edu

www.linkedin.com/jorgegarciadelacamara

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www.deardesign.studio

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Images: Aitor Estévez, Xavi Torrent, Jorge García de la Cámara