no revenue left behind: the triple threat to maximizing ecommerce revenue
TRANSCRIPT
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Meet Your Experts
Ryan BurchDirector of Platform & Display Advertising Sales
James PolandManager, Client Services & Advertising Operations
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The Bad News:
In 2016, an estimated $4.6 trillion worth of merchandise was left behind in shopping carts.
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Which means $4.6 trillion equals…184 Snapchats
= $25 billion Projected IPO Valuation
Let’s break it down
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The Good News:
of that is potentially recoverable by savvy online
retailers.
63%
(Business Insider Intelligence)
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What do we mean by savvy?
Added incentive
s
Quality product images
Strong CTA
Streamlined checkout
process
Added urgency Product-level
retargetingBest UXData-
driven retargeti
ng
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How can you be a “savvy” online retailer?
1. Know (and avoid) the rookie mistakes
2. Use data and quality inventory to enhance relevance
3. Treat re-engagement as a strategy; not a tactical checkbox
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What are common mistakes you see in customer retargeting campaigns?
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What optimizations can brands make today for
more effective campaigns?
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How can marketers run more efficient abandonment
campaigns?
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How does inventory quality influence campaign
performance?
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Do tactics need to change when remarketing to
mobile users?
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How can the industry use data to evolve beyond the
“last product viewed” approach?
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Isolated channels
One-size fits all
Only last product viewed
Abandonment strategy is not… Abandonment strategy is…
Data-driven Re-engagement
Connected
creatives
Consistent
messaging
Audience specific channels
Put the pieces together
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Key Takeaway Tweets
Focus your #remarketing efforts on what will drive the most revenue #NoRevLeftBehind Segment smarter: Factor pre-visit and post-visit into audience segments #NoRevLeftBehind
Forget the “last product viewed” approach & evaluate entire user journey #NoRevLeftBehind #Retargeting
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Thank you!
Join our next webinar: bit.ly/secondimpression
4 Ways to Make a Great Second ImpressionFeb 22nd at 1 p.m.