no computer left behind angel rodriguez cory haik robert hopwood ron gonzales

no computer left behind

angel rodriguez cory haikrobert hopwood ron gonzales

azcentral.comTargeting Native Amercians

• 255,000 or 5 percent of general population

• Influence in culture and history of state goes beyond numbers

• Two big reservations and town of Guadelupe.

azcentral.com Targeting Native Amercians

• What we are doing now:

• NOTHING

azcentral.comTargeting Native Americans

• How we would like to target this group:

• Outreach:

• Town hall with tribal leaders – learn what to cover, other needs

• Reach out to schools on reservation


• PROJECT: Hyper-local micro-site

• Anchor content: trusted blogger from each tribe• Resources links• Events listings (get content through outreach)• Print coverage (that will be ramped up per

outreach needs discovered)• Blogger from each tribal PR office• Content partnerships with schools for video

production

ocregister.com Targeting English-Speaking Latinos

• Percentage of the online population: 15%

• To gain a better a understanding of changing culture of Latinos in Orange County.

• This group is changing and becoming a more affluent.


• PROJECT: • A highly-produced first-person year-long

multimedia project – (in the vein of 'Being a Black Man.' An

intimate look into the lives of what it means to be a Latino in Southern California.

– To launch Sept. 15, 2008 which is Mexican-Independence Day


• video• audio-slideshows• words stories• complete flash-based presentation with its own URL • prominent homepage presence

signonsandiego.com: Targeting College Students

• 245,000 in San Diego county

• This large population of college students in the area are underserved.


• PROJECT: With four categories initially, we'll offer an alert with existing content from our events database to students via text messaging. We'll also offer customized widgets of this same content.


Opt-in mobile alert system for entertainment listings

and widgetization avail.

Categories:-- movies-- live music-- cheap drinks & eats-- recreation

seattletimes.com Targeting Asians

• Population: 14 percent

• Asians are covered by the paper but the population could use a more comprehensive area.


• PROJECT: • A Pan-Asian multimedia project covering the

communities’ cultural milestones with a vehicle allowing this community to respond with their stories, photos and video. – year-long– user-submitted – covering traditional cultural events in an intimate way,

(i.e. Vietnamese Wedding)


• Building out rich multi-media content over the period of a year plus a content sharing area for the community.

• Community outreach

• News marketing

• Homepage presence

no computer left behind angel rodriguez cory haik robert hopwood ron gonzales

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