No Budget, Low Tech, H
igh
Impact ARGs
Patrick Shepherd
and
Ryan Segrist
What is an ARG?
An interactive narrative that uses the real world as a platform.
OrA story you can live within.
Exercise
Obj
ectiv
esModel Conference Behavior O
bjectives?
Let’s pick an audience and objective
Ince
ntive
s Tokens and missions in the game Incentives?
Let’s create some incentives
Nar
rativ
eGives value to incentives N
arrative?
Let’s create a narrative
Mar
ketin
g Marketing sells the story Marketing?
How shall we market our story
Para
met
ers What tools do we have? Lim
itations?What are the limits for our audience?
Cons
truc
tion Operation Ethics Infiltration Gam
e Play
Let’s make a game!!! :D
Mea
sure
men
t Define Success
After
Action
Useful Links: www.seriousplayconference.comwww.seriousgamesdirectory.comwww.seriousgamesassociation.com
Contact: [email protected]
