no borders innovation: how to build a remote working-based “liquid company”
TRANSCRIPT
NO BORDERS INNOVATIONHOW TO BUILD A
REMOTE WORKING-BASED “LIQUID COMPANY”
Emanuela Zaccone, TOK.tv
NICE TO MEET YOU!Digital EntrepreneurCo-founder and Marketing Manager of TOK.tv@zatomas• +10 years of experience as Social
Media Strategist & Analyst• Author of Digital Entrepreneur.
Principi, pratiche e competenze per la propria startup and Social Media Monitoring: dai dati alla strategia
• Trainer, columnist and mentor• PhD
3
NEVER WATCH A GAME ALONE
SEND STADIUM CHEERS
AND SOUNDS
TAKE SOCIAL
SELFIES AND CHEER WITH
VIDEOS
ALL IN ONE BUTTON
CALL AND MESSAGE
5
THE FASTEST GROWING SOCIAL NETWORK IN SPORTS
TOK.tv powers the live conversation for top football clubs and leagues
Jan-13Ap
r-13
Aug-1
3Dec-
13Ap
r-14
Aug-1
4Nov-
14Mar-
15Jul-
15Nov-
15Mar-
16Jun
-16Oct-
160
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
TOK.tv users
6
OUR “LIQUID COMPANY”
17 happy people3 continents5 time zones
1 company call per week1 main platform (Slack)4 retreats per year
WHY GO REMOTE?
ACCESS TO BEST TALENTS
HAPPY PEOPLE
COSTS REDUCTION (and environmental sustainability)
THE ALIBIS
“I CAN’T CONTROL PEOPLE”
“I MISS THE HUMAN TOUCH”
“CREATIVITY IS DEAD”
WELL, DOES THIS WORK?
YES.
Because ofTRUST
&TRANSPARENCY
18
SOME EXAMPLESFULLY REMOTE HYBRID (and
Italian)
