nmx 2014 - podcasting - you already have a great podcast: here's how to make it a great...
DESCRIPTION
You can't build a huge business alone, but when should you bring in help? What kind of help do you need early? What kind of help can wait until later? What are the benefits (and pitfalls) of creating or joining a network of podcasts? What are the smart ways to branch out beyond podcasting to grow even more? We faced all these questions while growing a single podcast (Grammar Girl) into the Quick and Dirty Tips network with 14 shows, more than 160 million lifetime downloads, and 4 million monthly web visitors. Find out how you can get growth like this too. Want to learn more? Access slides and audio recordings of this session and more when you purchase the NMX Virtual Ticket at http://nmxlive.com/virtual/TRANSCRIPT
Kathy Doyle - Director and Mignon Fogarty - Founder, Partner, Grammar Girl
QuickandDirtyTips.com
You Already Have a Great Podcast.
Here’s How to Make It a Great Business
QuickandDirtyTips.com
It started on a napkin!
QuickandDirtyTips.com
Single Grammar Girl podcast in 2006.
Podcasting was to radio what the Internet was to print publishing.
QuickandDirtyTips.com
Hit iTunes Top 10. We’d arrived!!QuickandDirtyTips.com
QuickandDirtyTips.com
Editor’s Outreach
QuickandDirtyTips.com
Innovative thinking...
Beyond the books.....
QuickandDirtyTips.com
Agreement Signed in
2007!
(2007 was also the year that Apple started selling iPhones)
Tanjala Gica / Shutterstock.com QuickandDirtyTips.com
QuickandDirtyTips.com
What it did for Mignon
QuickandDirtyTips.com
What it did for the brand!
QuickandDirtyTips.com
Why it was time to do this.
QuickandDirtyTips.com
QuickandDirtyTips.com
More hosts, shows. QuickandDirtyTips.com
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Strategy for these partnerships.
QuickandDirtyTips.com
How Macmillan Helps
QuickandDirtyTips.com
QuickandDirtyTips.com
QuickandDirtyTips.com
Current Stats
• Average Daily Visits: 117,000 • Monthly Visits: 3.5 mil • Monthly Page Views: 5.6 mil• Monthly Unique Visitors: 3.1 mil• Mobile Traffic: 35% • Monthly Podcast Downloads: 2.0
mil• Newsletter Subscribers: 200k
QuickandDirtyTips.com
Our Team
• Full-time staff – 3• Hosts/writers• Other contributors• Freelance audio producers• Ad brokers
QuickandDirtyTips.com
Revenue Model
QuickandDirtyTips.com
QuickandDirtyTips.com
Stay true to the mission.
QuickandDirtyTips.com
Focus on what makes you unique.
QuickandDirtyTips.com
Test and try – don’t be afraid to fail.
QuickandDirtyTips.com
Get out in the industry.
QuickandDirtyTips.com
Talk and read!
QuickandDirtyTips.com
QuickandDirtyTips.com
The Early Days
QuickandDirtyTips.com
Once the torch was passed to Macmillan.
How we work together today.
QuickandDirtyTips.com
QuickandDirtyTips.com
QuickandDirtyTips.com
Structure.
Support (Tax Department, etc)
QuickandDirtyTips.com
QuickandDirtyTips.com
Problem solving assistance.
QuickandDirtyTips.com
Shared vision for the future.
QuickandDirtyTips.com
QuickandDirtyTips.com
Keeping up with innovation!
QuickandDirtyTips.com
Data, data, and more data.
Revenue Sources
QuickandDirtyTips.com
QuickandDirtyTips.com
Building on the brand with multi-platform products.
QuickandDirtyTips.com
QuickandDirtyTips.com
QuickandDirtyTips.com
Kathy Doyle@[email protected]
Mignon Fogarty @GrammarGirlgrammar.quickanddirtytips.commignon@quickanddirtytips.com