nms communications video products overview allen ho country manager...
TRANSCRIPT
NMS at a Glance
• Communications technologies & solutions
– OEM products and carrier solutions
• Founded in 1983;publicly traded since 1994
• TTM revenues $101.6 million
• 300+ employees; 150 in R&D
• Products deployed in > 90 countries
ProductDevelopment
Sales & SESupport
Channel Partner’s Headquarters
Voice Quality
Voice Quality Enhancement
Echo Cancellation
Multimedia
3G Video Gateway
Media Server
Message Switch
Radio Access Networks
RAN Optimization
Entertainment
Music On Demand
Messaging
Video Messaging
Voice Messaging
Network Services
Pre-Paid
Ringback
Video On Demand
Conferencing
Mobile Applications
0
200
400
600
800
1000
1200
1400
Landline Subs
Mobile Subs
(mil
lio
ns
)
Crossoverhappened Mid-2002 !
1.65 B wirelessSubscribersBy 2007
Sources: ITU World Telecom Indicators, July 2003;
IDC, Worldwide Mobile Phone Forecast and Analysis, 2003-2007, Sept. 2003
B. Turner
World Telecom Statistics:Wireless Growth
$0.0
$5,000.0
$10,000.0
$15,000.0
$20,000.0
$25,000.0
$30,000.0
$35,000.0
$40,000.0
$45,000.0
2002 2003 2004 2005 2006 2007
Non-3G Infrastructure
3G infrastructure
Source: IDC, September, 2003, Worldwide Wireless and Mobile Network Infrastructure
Forecast and Analysis Update, 2002-2007, September, 2003
Early 3G Networks are in PlaceJapan, Korea, Europe… More on the way
Mobile Video Services MarketA Market on FireOpportunity Market Conditions
for GrowthNMS
Strategy
Mobile Video Services & Applications
• Service Providers demand new applications to drive ARPU and reduce churn.
• Increasing deployments of new handset technology, improved 3G infrastructure enables applications
• Consumers demand “Internet” like multimedia on their handsets
• Video Products–Video Access API’s - NEP–Video Servers –SI & App
Developers
• Target developers delivering solutions to Mobile operators
• Product focus on, conversation G/W’s, video messaging and Streaming, Video conferencing
Mobile Video Services EquipmentMarket Opportunity, Size and Evolution
Mobile Applications & Equipment RevenuesTAM: 2004 2005 2006 2007 20083G Subscribers (M) 8,000,000 41,000,000 100,600,000 181,600,000 259,200,000
3G-324M Gateways $2,214,000 $7,610,625 $32,325,938 $48,681,094 $50,570,938Video Messaging $39,298,500 $191,034,375 $412,770,703 $516,437,174 $593,034,125Video Streaming $8,856,000 $74,000,000 $142,000,000 $293,840,000 $328,240,000Video Conferencing $3,136,500 $26,790,938 $54,779,844 $82,405,729 $129,600,000Total TAM $53,505,000 $299,435,938 $641,876,484 $941,363,997 $1,101,445,063
TAM for Mobile Video Applications & Equipment Revenues
$0
$100,000,000
$200,000,000
$300,000,000
$400,000,000
$500,000,000
$600,000,000
$700,000,000
2004 2005 2006 2007 2008
Video Messaging
Video Streaming
Video Conferencing
3G-324M Gateways
*Sources – IDC and NMS
DoCoMo’s Case Study25,000
2007
P900iV
Handsets Drive the Market
DoCoMo FOMA Height x width x thickness (folded):
102 x 50 x 27 mm• Weight: Approx. 138 g. (4.6 oz.)• Continuous talk time:
– Audio Call: Approx. 150 min – Video Call : Approx. 90 min
• Stand-by time: Approx. 350 hours• Display:
– 2.4-inch 252,144 color TFT screen• Built-in cameras
– Side (CCD) : Approx. 2 M pixels– Front (CMOS): Approx. 100 K
pixels
It appears that those in the know, which is just about everyone in Japan in a major city under the age of 50, doesn't give a fig about a second-generation 2G phones, they want 3G FOMA with its bandwidth and sophistication and they want it fast! (July issue – 3G Wireless Watch – Japan)
• Wireless video gateway system for distributing multimedia content
• Transmits both live and archived video to mobile handsets
• High density media streaming platform translates into big savings on equipment
M-Stage® V-Live™
The Foundation of Innovation
Multi-location Video Conferencing
• System operates in a pure IP network or a mixed IP and PSTN environment
• Construction sites, workers, supervisors and home-office
• Provide capability for last minute updates or urgent reporting
13:30
The Foundation of Innovation
Broadcastvideofeed
Key Mobile Video Applications
3G-324M-RTSPgateway
Desktopvideo terminals
Videostreamingmediaserver
WEBcontentrenderer
IETF/SIP 3GPP/SIPH.323 Videoconferencingsystem
H.323 videophones
3G-324M 64 kbpsvideo
phones
Video mailsystem
2.5GPhones
MMS
SIP videophones
Media adaptation(MMS,web,..)
PCPC
3G-324M-H.323gateway
3G-324M-SIPgateway
IP
3G /2G Network
= NMS inside
Messaging
Conferencing
Streaming
3G-324M Streaming Gateway
• Mobile terminal is transmitting video over circuit switched path (3G324M format) to IP video terminal
• Media adaptation for video; audio • IP networks include Broadband
3G-324M
H.323/SIPMSC
Video Gateway
Media Adaptation-Video/audiotranscoders
IP
Wireless Network
Wireless Network
MSC
• MPEG-4 or H. 263 video
• AMR audio
• H.261 or H. 263 video
• G.711, G.723.1, G.729a audio
H.323
IP phone
Cameravideofeed
2.5/3G Wireless Video Messaging with Media Adaptation
• Play back to 2.5G phone with MMS message
– Provide key still pictures with audio
– “Cross-media adaptation”
– Could be an incremental business opportunity
Video Gateway Message Server
MSC
Wireless Network
Wireless Network
3G-324M
GPRS/EDGE Phone (MMS)
Media Adaptation-Video/audiotranscoders
3G Wireless Video Conferencing
• Media Adaptation for phone, network variations• Becomes Media Resource Function (MRF) in long term (in
network IP audio and video conferencing)• Business and Consumer use
Media Adaptation
Video Gateway Conferencing Server
MSC
Wireless Network
Wireless Network
3G-324M
GPRS/ EDGE Phone (MMS)
Video Mail Video StreamVideo Chat
Vision PDSVision PDS
NMS Vision Portal is a Silo Buster
• Removes multiple video application silos
• Reduces CapEx and OpEx by removing the duplication of network resources
• Enables the choice of “best of breed” video applications while meeting the end user’s need to see application consistency
NMS Brings Vision to Video
Vision Video Portal, Gateways & Video Servers
• Turnkey solutions to target market applications
• Configured as a platform for an application partner to offer the solution
• Sold by application developers and systems integrators to service providers
• Examples
– Transcoder Server — Beta Q2/05
– 3G.324M to SIP Gateway with Portal support — Beta Q3/05
– Video Server — Beta Q3/05
Keys to Mobile Video Success• Existing application developers, system integrators and
Network Equipment Providers choose to offer mobile video applications
• Use NMS Video SDK, Conversational Video G/Ws and Servers from NMS – the widest set of mobile video solutions in the mobile market
• Go-To-Market with Mobile Video Solutions tailored to Mobile Users needs
NMS Video Products =
Time to market + high value =
Pathway to profits in the 3G market
