nmob preso indosat
DESCRIPTION
TRANSCRIPT
![Page 1: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/1.jpg)
måndag den 21 november 2011
![Page 2: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/2.jpg)
Scope of strategy
DiGi branded mobile space
Media owner
Media industry focusedTechnology focused
Operator branded approach3rd party approach
Enablement platform
Separate brand approach
Enabler
Non DiGi branded mobile space
Non DiGi branded media space
Scope of strategy
DiGi branded media space
måndag den 21 november 2011
![Page 3: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/3.jpg)
måndag den 21 november 2011
![Page 4: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/4.jpg)
måndag den 21 november 2011
![Page 5: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/5.jpg)
måndag den 21 november 2011
![Page 6: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/6.jpg)
måndag den 21 november 2011
![Page 7: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/7.jpg)
måndag den 21 november 2011
![Page 8: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/8.jpg)
måndag den 21 november 2011
![Page 9: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/9.jpg)
måndag den 21 november 2011
![Page 10: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/10.jpg)
måndag den 21 november 2011
![Page 11: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/11.jpg)
måndag den 21 november 2011
![Page 12: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/12.jpg)
måndag den 21 november 2011
![Page 13: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/13.jpg)
måndag den 21 november 2011
![Page 14: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/14.jpg)
måndag den 21 november 2011
![Page 15: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/15.jpg)
måndag den 21 november 2011
![Page 16: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/16.jpg)
måndag den 21 november 2011
![Page 17: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/17.jpg)
måndag den 21 november 2011
![Page 18: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/18.jpg)
måndag den 21 november 2011
![Page 19: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/19.jpg)
Wanna free sampleText Venus
to 72 672
måndag den 21 november 2011
![Page 20: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/20.jpg)
måndag den 21 november 2011
![Page 21: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/21.jpg)
Result:• 3 Millions unique donators• Donates 32 Milllions USD• 20 000 opt’s in for more information• 95% first time donators (Red cross)
måndag den 21 november 2011
![Page 22: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/22.jpg)
Within days of the earthquake Text Haiti to 90999 was everywhere.
måndag den 21 november 2011
![Page 23: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/23.jpg)
måndag den 21 november 2011
![Page 24: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/24.jpg)
Why not???
måndag den 21 november 2011
![Page 25: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/25.jpg)
måndag den 21 november 2011
![Page 26: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/26.jpg)
måndag den 21 november 2011
![Page 27: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/27.jpg)
Enablement hub
Enabler role
Mobile Marketing/Services Hub•Wide consumer reach + Low initial cost + templates (tools to facilitate creation of mobile respond elements) generates interactive campaigns regardless of media
DEMAND DRIVEN
MOBILE M/S HUB
FunctionalityDIYTemplates
BRAND DRIVEN MARKETING
PRODUCTION
Connectivity
måndag den 21 november 2011
![Page 28: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/28.jpg)
måndag den 21 november 2011
![Page 29: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/29.jpg)
måndag den 21 november 2011
![Page 30: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/30.jpg)
Carlsberg create and send sms/mms
TV CommercialShow us where u enjoy your
CarlsbergSend an MMS to 36 365
Mobile Forward
MOBILE M/S HUB
FunctionalityDIYTemplates
Connectivity
MOBILE M/S HUB
FunctionalityDIYTemplates
Connectivity
måndag den 21 november 2011
![Page 31: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/31.jpg)
CAMPAIGNPRODUCTION
OutDoor ADText “yeahh”To 36 365
And we send u a coupon to use at a pub close
Mobile Response
Mobile survey
Ad in the pubDo u Like us
OrDo you Love us
Vote via text to 36 365
Result in almost anyformat
MOBILE M/S HUB
FunctionalityDIYTemplates
Connectivity
MOBILE M/S HUB
FunctionalityDIYTemplates
Connectivity
måndag den 21 november 2011
![Page 32: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/32.jpg)
Our value proposition
★Consumer driven interaction with the brand, regardless media channels
★Self service portal for advertiser ✴DIY, easy to use, no specialist competence required✴Free of charge to use, pay/response
★Full, real and true opt in, the challenger of bulk/blast SMS
★The bridge between traditional media and the mobile channel without the need for mobile execution
★The ability measure their media and proposition in terms of:✴Time to response, time from message to buying, from observation to action✴Consumer profiles✴Where and when the consumers respond✴Geographic difference's✴Messages effectivness when differences
måndag den 21 november 2011
![Page 33: nmob Preso indosat](https://reader033.vdocuments.us/reader033/viewer/2022052819/5457996eaf79594f558b50a5/html5/thumbnails/33.jpg)
Revenue potential
Year 1 415 2 800
Year 2 4 200 29 100
Year 3 9 700 66 500
Worstcase
kUSD
Bestcase kUSD
måndag den 21 november 2011