nmdl final walmart
TRANSCRIPT
1970 2008 20101 SEARS WALMART WALMART
2 JCPenney Home Depot Kroger
3 KMART TARGET TARGET
4 Woolworth Kroger Walgreens
5 McCrory Costco Home Depot
SALES DOWN FOR LAST 8 QUARTERS
the next kmart?
On-the-street interviews
must improve opinion
DIVERSITY
CUSTOMER SERVICE
COMMUNITY EFFORTS
Customer service
line in #walmart
almost as bad as #DMV“
Every time I go to Walmart, I'm reminded why I
should never go to Walmart #
peopleofwalmart
Why doesn’t Walmart treat its'
employees fairly w/
fair wages &
benefits??? Can't they afford to?
”
share your story
HOW HAS WALMART HELPED YOU?
employment
FIND PEOPLE WHO HAVE BEEN SAVED BY
WALMART
SPECIFICALLY FEMALES, AFRICAN AMERICANS, AND HISPANIC/LATINO/LATINA
PEOPLE
“Walmart gave me a job when nobody else
would”
HOW CAN WE HELP?
just ask
CREATE WEBSITE FOR SUBMITTING COMMUNITY REQUESTS
VOTINGDOING
TELLING
implement
“My friend fell on hard times…
she
needs some help for food.”
“My son needs school supplies,
and someone to help him with math.”
“Every year we have a town carnival, but this year our funds
fell short…”
share
WINNERS SUBMIT VIDEOS OF THANKS
TWEET HELP GIVEN
PRESS RELEASES
survey
BEFORE AND AFTER OPINIONS
MUST INCREASE OPIONIONS TWO POINTS (1-10 SCALE)
PROFIT INCREASE IN EVENT AREAS BY 5% DURING HOLIDAY
SEASON
budget
$100,000
10% FOR WEBSITE
5% FOR MODERATING
85% FOR PR EVENTS
SUMMERTIME BEFORE HOLIDAYS