nike
DESCRIPTION
Nike brand and communicationsTRANSCRIPT
If you have a body, you are an athlete
revenue
For the fiscal year ending May 31, 2008, revenues of $18.6 billion,
a $2.3 billion increase over last year’s earnings.
where
in more than 160 countries
goal
to carry on his legacy of innovative thinking, whether to develop products that help athletes of
every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for
our shareholders
brand portfolio
Cole Haan, Converse Inc.,
Hurley International LLC, NIKE Golf, Umbro Ltd
employees
Nike employs more than 30,000 people globally. Nike World Headquarters located near Beaverton,
Oregon is home to more than 6,000 employees
beginning
It started with a handshake between two visionary Oregonians - Bowerman and his University of
Oregon runner Phil Knight. They and the people they hired evolved and grew the company that
became Nike from a US-based footwear distributor to a global marketer of athletic
footwear, apparel and equipment that is unrivaled in the world
Back before the Swoosh logo and long before the Nike days, there was Blue Ribbon Sports (BRS). It was the company of Phil Knight, Nike founder,
and legendary track coach Bill Bowerman created in 1964 to provide athletes with better shoes
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