The strategic partnership with Hurley focused on aligning Nike SB's design, development, production and fulfillment capabilities for Printables / Tees with Action Sport industry standards and leverage Hurley's Boardshort position and craftsmanship to bring performance surf product to Nike 6.0. Hurley's product, process and supply chain was arguably best in class and an open channel for collaboration. Capturing trends and bringing fresh, new tee shirt styles to the marketplace in 2-4 weeks leveled the playing field, created credibility and opened new distribution channels for Nike SB. Offering premium, innovative boardshorts to consumers created compelling assortments leading to greater exposure and marketplace penetration for Nike 6.0.

4 Team members, including: Timm Flintoff | Bill Hurley | Tony Gaiotti | Peter Stoltz

Dates | 2008 - 2012