nike
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NikeTRANSCRIPT
NIKENIKE
Sub to:- Mr. HARMAN SINGH
Introduction of Introduction of NIKENIKE
Est. in 1960 in OregonEst. in 1960 in OregonFounder:-Phil Knight and bower Founder:-Phil Knight and bower
manmanNow has covered international Now has covered international
marketmarketNIKE means wing goddess of NIKE means wing goddess of
victoryvictory
Conti….Conti…. Chairman:-Philip.H.KnightChairman:-Philip.H.Knight CEO and president:-Mark CEO and president:-Mark
ParkerParker Headquarters:-Washington Headquarters:-Washington
Country,oregon,united statesCountry,oregon,united states Products:-Athletic Products:-Athletic
shoes,Apparels,Sports,Equipmshoes,Apparels,Sports,Equipment and Accessoriesent and Accessories
Conti….Conti…. Revenue:-US$19.2BillionRevenue:-US$19.2Billion Employee Strength:-34400Employee Strength:-34400
Origin and Origin and HistoryHistory
Origially known as Blue Ribbon Origially known as Blue Ribbon Sports(BRS),was founded by Sports(BRS),was founded by university of Oregon track university of Oregon track Athlete Philip Knight and Bill Athlete Philip Knight and Bill bower man in January ,1964.bower man in January ,1964.
Initially operated as a distributor Initially operated as a distributor of Japanese shoemaker Onitsuka of Japanese shoemaker Onitsuka Tiger.Tiger.
Conti….Conti….In 1966 BRS opened its first retail In 1966 BRS opened its first retail
store in California.store in California.By 1971 BRS-Onitsuka Tiger By 1971 BRS-Onitsuka Tiger
relationship ended.relationship ended.The first shoe to carry this design The first shoe to carry this design
that was said to the public was a that was said to the public was a soccer shoe named ”NIKE” which soccer shoe named ”NIKE” which was released in 1971.was released in 1971.
NIKE product and NIKE product and targetted customerstargetted customers
They design,develop and They design,develop and market high quality active market high quality active sports apparel,equipment sports apparel,equipment andaccessory products.andaccessory products.
Nike distributes one new Nike distributes one new shoes style every single day.shoes style every single day.
Nike sports Nike sports goodsgoods
Nike Shoes and Nike Shoes and BagsBags
Nike’s Nike’s CompetitorsCompetitors
ReebokReebok
Adidas Adidas
PumaPuma New balanceNew balance
VisionVision““To bring inspiration and To bring inspiration and
innovation to every athlete in innovation to every athlete in the world”the world”
MissionMission
“ “Innovate for a better world”Innovate for a better world”
Sports Sports personalities personalities sponsored by sponsored by
NIKENIKE
WebsiteWebsiteNIKE.BIZ.COM and NIKE.COM NIKE.BIZ.COM and NIKE.COM
are websites of NIKE.are websites of NIKE.NIKE.COM is related to NIKE.COM is related to
different sports merchandise.different sports merchandise.NIKE.COM is the official NIKE.COM is the official
website of Nike,Inc.website of Nike,Inc.
THANK YOUTHANK YOU