nike she runs campaign
DESCRIPTION
This slide is about the various campaigns that Nike did for better marketing of its brand.TRANSCRIPT
Ecommerce and Digital Marketing
Made by: Eshant Sharma
Founded in 1964 as “Blue Ribbon Sports” by Bill Bowerman and Phil
Knight.
Renamed as NIKE in 1971.
From “There is no finish line” to “Just Do It”.
Nike Air Technology gave the company a big push in the shoes market.
Current CEO Mark Parker.
Headquarters in Beaverton, Oregon, United States.
Launched in 2013
Competed against Asics
Target Marketing & Emotional
connection
Facebook platform used, in a
month 16,000 likes
Boosting Brand loyalty
Sports giant Nike recorded another strong quarter in Q3 2014, with revenue rising by 13% annually to $7 billion.
Revenue for Nike Brands from the DTC channel grew 23% driven by 10% comparable store growth and an impressive 57% growth in online sales.
Risk Everything Campaign
Risk Everything Winner Stays The Last Game
Marketing Stunt “Risk Your Sole” campaign Nike launches digital trainer tournament for retailersWord of mouth publicityTo compete against Adidas campaigns
Idea behind the campaign & its effects
Deepen its relationship with consumers.
Encompassed global social, experiential and in-store activities in lifting sales of its boots
In June 2014, the top 5 ads on YouTube comprised of Nike and Adidas.
Consumers understanding towards price value increased
Rise in the sale of premium products, & no resistance to price hike.
Nike had a 12.1 per cent share of the Brazilian market in 2013
13% increase in sales to £4.34bn in the three months to 31 May.