nike product manager arjen scholts bring innovation & inspiration to every athlete* *if you have...
TRANSCRIPT
NIKEPRODUCT MANAGERARJEN SCHOLTS
BRING INNOVATION & INSPIRATION TO EVERY ATHLETE**IF YOU HAVE A BODY *YOU ARE AN ATHLETE
“ALWAYS LISTEN TO THE VOICE OF THE ATHLETE.”– PHIL KNIGHT
MORE SPORTS THAN EVER BEFORE
28FEDERATIONS
32SPORTS
40COUNTRIES
FROM THE TRADITIONAL TO THE NEW
MORE INNOVATIONTHAN EVER BEFORE
STRONGER LIGHTERFASTERFURTHER
CONSIDEREDDESIGN
CREATIVE DIRECTIONSUPERHEROSUPER HUMAN
LOOK OF 08ESTONIA
NIKEAPPARELINNOVATION
LIGHTERFASTERCOOLER
“MAKE IT LIGHTER.”– BILL BOWERMAN
PROJECT SWIFTMAXIMIZEATHLETEVELOCITY
PRINCIPLE #1Drag reductionZoned aerodynamicsSeam placement
PRINCIPLE #2Zoned ventilation
PRINCIPLE #3Frictional dragSystem of dress
DIFFERENT SPORTSDIFFERENT NEEDS
1,007HOURS OF WIND TUNNEL TESTING
76OLYMPIC MEDALS
34OLYMPIC GOLD MEDALS
25WORLD RECORDS BROKEN
11TOUR DE FRANCE STAGE VICTORIES
TRACK & FIELDSWIFT APPAREL
SYSTEM OF DRESSSLEEVES REDUCE DRAG BY 19%SOCKS REDUCE DRAG BY 12.5%
ZONED AERODYNAMIC –TEXTURED FABRICS ICONIC RACERBACK ZONED COOLING
20% LIGHTERZONED COOLINGFLATFRONT WAISTBAND
STRATEGIC SEAM PLACEMENTICONIC RACERBACKNO-SEW NECK & ARMHOLE
FASTEST SWIFT7% DRAG REDUCTION.02 SECONDS FASTERIN THE 100M
ROWINGSWIFT APPAREL
SWIFT PHILOSOPHYFOR MAXIMUM AERODYNAMICS
STRATEGIC SEAM PLACEMENTALL SEAMS PLACED FORWARD TOREDUCE DRAG
ZONEDAERODYNAMICSFAST & LIGHTWEIGTHCONSIDERED DRI-FIT FABRICATION
FIT ENGINEERD FOR SPECIFIC MOTIONEXCESS FABRIC REMOVED TOREDUCE WEIGHT
BEACH VOLLEY BALLAPPAREL
MOISTURE MANAGEMENT THROUGH DRI-FIT PERFORMANCE FABRICATION
ZONEDVENTILATIONBODY MAPPING & LASER CUT HOLES
LIGHTWEIGTH MATERIALS & CONSTRUCTIONPRODUCT IS 22% LIGHTER
DESIGNED FOR MOVEMENTSEAM PLACEMENTFIT & PANELLING
DELEGATIONPACKAGEAPPAREL
EOCMEDAL STAND,TRAINING & TRAVEL
‘CLASSIC’ HERITAGE STYLING MEETS MODERNTECHNOLOGY
LIGHTWEIGTH PERFORMANCE MATERIAL BREATHABILTY & WATERPROOF
BONDED ZIPPERS &NO-SEW SEAMS STREAMLINE FIT AND INCREASE COMFORT
NIKEFOOTWEARINNOVATION
INDUSTRY DEFININGFOOTWEARTECHNOLOGIES
SIMPLIFY THE SPORT &SOLVE THE PROBLEM
HISTORY OF AIR
LUNAR FOAM
ENGINEEREDGEOMETRY
NIKELUNARAPOLLO
NIKEZOOM VICTORYTRACK SPIKEULTRA-LIGHTWEIGHT STRONG
EVERYMILLIMETERCOUNTS
